Microsoft Office
Bonnie Warren
Copywriter & SEO Content Strategist
LOS ANGELES,CA
Summary
Successful, results-driven copywriter with 3+ years of converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Copywriter & SEO Content Strategist
Assembly Global
Los Angeles, CA
01.2020 - Current
- SEO copywriting and optimization for clothing, dental, universities, real estate, health and wellness, technology, luxury brands, and more. This includes Forever 21, prAna, Louis Vuitton, Ace Hardware, David's Bridal, Keen, Robert Half, Moroccan Oil, Pepperdine University, Optima Tax Relief, and many more.
- Ranking first on Google for several keywords as part of a new SEO content strategy for KEEN.com.
- Improving organic search by 50% for major brands over two months.
- Editor-in-chief of the FOREVER 21 blog including ideation, writing, proofreading, and editing material.
- Producing a content audit of a company site by analyzing domains and URLs including backlinks to a brand's site to determine their search ranking and how they can improve organic search.
- Developing an effective content strategy to boost a brand's visibility on Google without the expense of paid ads.
- Conducting keyword research and writing SEO-targeted advertising copy for online content, adhering to employers' overarching brand identity and personality in the forms of blogs, landing pages, FAQ's, owner manuals, product descriptions, and metadata. This includes optimizing existing copy.
- Editing content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Using a range of SEO tools such as SEM Rush, Searchmetrics, Ahrefs, and Moz
- Analyzing data on Google Adwords, Google Analytics, Google Search Console, and Google Trends
Freelance SEO Content Strategist
True Religion
Los Angeles, CA
09.2021 - Current
- Providing a full content audit of the site and implementing a content strategy based on SEO best practices.
- Finding and repairing technical SEO issues such as missing H1's, duplicate meta data, missing image alt attributes, broken internal links, and more.
- Writing and editing on-page copy for landing pages, category pages, blogs, and more that adheres to brand identity and personality.
- Developing a personal corporate website for True Religion employees.
- Editing content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Providing editorial guidance to marketing team devoted to delivery of top-quality content.
- Presenting monthly reviews of SEO data to the marketing department.
- Incorporating SEO keywords into copy to increase search results. rankings.
Freelance SEO Copywriter
K Health
New York, NY
09.2021 - Current
- Producing accurate, engaging copy on medical topics following brand guidelines that implement SEO best practices.
- Ranking in the top five on Google for several keywords in the form of medical blogs.
- Using the SEO tool, Content Harmony, to build content briefs to outsource to other freelance writers and to measure content score on writing with competing companies ranking for the keyword.
- Liaising with content partners to develop short and long-term media outreach strategies.
- Using Asana for project management.
- Customizing brand message to reach and capture target audience interest and drive engagement.
Freelance Copywriter
Wonder Sciences
Los Angeles, CA
01.2021 - 03.2021
- Employed SEO best practices to produce optimized copy for online content, adhering to employers' overarching brand identity and personality in the forms of blogs, landing pages, FAQ's, owner manuals, and product descriptions
- Using SEO tools for keyword research such as SEM Rush, Searchmetrics, and Moz and analzyed data on Google Adwords, Google Search Console, and Google Trends
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines
- Provided editorial guidance to marketing team devoted to delivery of top-quality content
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs
- Reviewed and edited final copy for accuracy and oversaw production including offering guidance on the investor pitch deck
Copywriter
Best Tarot Decks
Los Angeles, CA
05.2019 - 01.2021
- Editor-in-chief of all content for the site in the forms of blogs, landing pages, metadata, product copy and social media.
- Employed SEO best practices to develop content strategy
- Delivered informational, engaging material spanning a range of metaphysical subjects
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for accuracy and oversaw production.
- Sourced third-party content and contributions to expand internal publication diversity.
Education
Diploma - Acting For Film
New York Film Academy, New York
New York, NY 03.2011 - 11.2011
Bachelor of Journalism - Journalism
The University of Queensland
Brisbane, Queensland, Australia 02.2007 - 07.2010
Skills
Unique content creation
SEO and Analytics
Content Strategy
Editing and review
Data Entry
SEM trend knowledge
Keyword optimization
Written Communication
Problem-Solving
Technical SEO
Websites
Software
Google AdWords, Trends, Analytics, Search Console
Searchmetrics, SEMRush, Moz, Content Harmony, AHRefs & More
Timeline
Freelance SEO Content Strategist
True Religion
09.2021 - Current
Freelance SEO Copywriter
K Health
09.2021 - Current
Freelance Copywriter
Wonder Sciences
01.2021 - 03.2021
Copywriter & SEO Content Strategist
Assembly Global
01.2020 - Current
Copywriter
Best Tarot Decks
05.2019 - 01.2021
Diploma - Acting For Film
New York Film Academy, New York
03.2011 - 11.2011
Bachelor of Journalism - Journalism
The University of Queensland
02.2007 - 07.2010