Bonnie Watkins

Coordinated activities required to bring marketing campaigns to completion across cross functional disciplines located domestically and internationally. Responsibilities included:

• Budget and vendor management for services provided by creative resources.
• Workload balancing including future forecasting needs.
• Identified process improvement opportunities creating operational efficiencies using automation and expense reduction with resource sharing.

Increased the visibility of company products and service offerings with the use of a Customer Relations Management (CRM) tool and message automation integration using Constant Contact. Collaborated across departments to identify senior officer requirements. Implement the use of these tools by business development and marketing staff.

Responsible for the business development and client relationships of over 3,000 small agency brokerage firms licensed to sell specialty commercial insurance on behalf of company. Position included staff management and cost center responsibilities for this group of customers.

Individual contributor of process improvement, customer advocacy and project management for operational services for the company. High level initiatives included:

• Development and implementation of on-line quoting, rating, policy management and billing process.
• Integration of agency management systems for complete automation through internal processes.
• PeopleSoft case management usage by Customer Solution Center.
• Document retention and archival.
• Requirement documentation, senior officer approvals, testing, quality assurance, training and production readiness.