Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Timeline
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Bori E. Ly

Bori E. Ly

SLC,UT

Summary

Experienced VP with a demonstrated history of working in the computer software industry and promotional platform. Skilled in Microsoft Word, Sales, English, Management, and SAP ERP. Strong finance professional with Strategic Communication Bachelors' from University of Utah.

Overview

12
12
years of professional experience

Work History

Vice President of Business Development

Proforma
04.2024 - Current
  • Formulated custom solutions for clients based on their unique requirements, resulting in enhanced satisfaction levels.
  • Enhanced customer retention by providing exceptional service and support throughout the client lifecycle.
  • Managed cross-functional teams, ensuring alignment with organizational goals and objectives.
  • Expanded market share by identifying and securing new business opportunities.
  • Identified key areas for improvement within the organization by conducting thorough analyses of internal processes and systems.
  • Developed strategic partnerships for increased revenue generation and market growth.

Regional Vice President

American Solutions for Business
01.2020 - Current
  • Sales/Customer Relationship Support: Partner with Sales Associates to qualify sales opportunities and to strategize the best way to build a program based on the needs of the Associate and customer
  • Partner with SOS Specialists on large customer proposals and Requests for Proposal/Information (RFI/RFP's)
  • Drive large customer presentations and trainings - on-site and via webinar
  • Manage multi-faceted program implementations: Lead meetings with Sales Associate, customer and key internal departments to ensure programs are implemented within the agreed upon scope and time frames
  • Brainstorm with internal teams to develop unique and creative methods to overcome obstacles and meet customer needs
  • Business Development: Review, develop and fine tune business plans with new and existing Sales Associates looking to grow their business
  • Develop and launch client engagement tools, resources and sales associate best practices
  • Facilitate presentations, webinars, panels, campaigns and e Blasts to provide education for ASB Sales Associates
  • Partner with department heads to identify, prioritize, implement and communicate future projects and enhancements based on marketplace trends and customer/Sales Associate input
  • Collaborate with team members and vertical market directors to brainstorm new ideas to create, enhance and grow each segment
  • Participate in conferences, trade shows, workshops and recruiting events/calls as appropriate
  • Partner with Senior Leadership Team members to meet strategic objectives

National Sales Manager

Handstands Promo/HPG Brands
01.2017 - 01.2020
  • Manages National Accounts through face to face meetings
  • Strong relationship building through regional and national trade shows
  • Achieves sales goals by hiring and training employees and coaching them to develop their selling skills and maintain adequate sales pipelines
  • Works closely with marketing and field sales departments to maintain an understanding of the evolving market
  • Hires, trains and develops exceptional team members and mediates all customer escalations in a professional manner
  • Works toward sales goals through personal interactions with key accounts and motivation of sales team

Financial Analyst

Adobe
01.2013 - 01.2017
  • Managed 200+ accounts within Adobe's Digital Marketing business unit
  • My Territory had an average Total Accounts Receivable balance greater than $10m
  • Led all customer facing activities to resolve customer issues and resolve past due invoices
  • I reduced over 90-day delinquency by 50% in less than 6 months
  • Adequate with various software programs such as Microsoft Excel with a deep understanding of SAP and Sales Force
  • Utilize SAP and SFDC daily to maximize collection efforts
  • Effectively led the collection efforts of the AR migration and collection of the Auditude acquisition
  • Worked directly with senior finance and accounting leadership to help transition accounts to Adobe's systems and successfully resolved all past due items with less than 1% Bad Debt loss on all legacy AR

Education

BS Degree - Strategic Communication

University of Utah

Skills

  • Sales Force
  • SAP
  • Microsoft Office
  • NetSuite
  • M2K
  • Customer Engagement
  • Relationship Management
  • Partnership Development
  • Corporate Communications
  • Customer Service

Hobbies and Interests

  • Fishing
  • Weightlifting
  • Reading
  • UofU Football

References

  • Danny Wheeler, CCE, Adobe Systems, Credit Manager, 3900 Cabelas Blvd, Lehi, UT, 84043, 385-345-1372, dwheeler@adobe.com
  • Charley Johnson, Hub Promotional, VP of Sales & Marketing, 1770 S. 5350 W, SLC, UT, 84104, 801-633-6033, cjohnson@hpgbrands.com

Timeline

Vice President of Business Development

Proforma
04.2024 - Current

Regional Vice President

American Solutions for Business
01.2020 - Current

National Sales Manager

Handstands Promo/HPG Brands
01.2017 - 01.2020

Financial Analyst

Adobe
01.2013 - 01.2017

BS Degree - Strategic Communication

University of Utah

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Bori E. Ly