Summary
Overview
Work History
Education
Timeline
Generic

Boris Hope

Irvine,CA

Summary

Curious, ideas-driven product professional with a knack for spotting trends and turning them into products consumers love. Skilled at guiding concepts to launch, I thrive in creative, collaborative settings and bring strategic thinking, adaptability, and a passion for connecting brands with their audience.

Overview

9
9
years of professional experience

Work History

Product Line Manager

TravisMathew
05.2025 - Current
  • Lead the full product lifecycle from concept through launch, ensuring alignment with brand vision, consumer needs, and profitability goals.
  • Turn market insights into product strategies using trend, consumer, and competitive analysis to guide development.
  • Collaborate with cross-functional teams to deliver timely, brand-consistent launches that maximize market impact.
  • Create pricing strategies that drive revenue growth and protect margins.
  • Apply feedback and performance data to guide updates, seasonal planning, and long-term product roadmaps.

US Merchandising Manager

Adidas
06.2022 - 05.2025
  • Collaborate with the global apparel team and sales to shape and execute the men's apparel product vision and strategy in the US market.
  • Develop and manage product assortments, including pricing, forecasting, and margin strategies.
  • Provide commercial insights to define market needs and growth opportunities.
  • Drive sales and market share growth, aligning with commercial and strategic goals.
  • Create sales tools, like catalogs, to achieve brand and channel objectives.
  • Oversee the range proposition process, from virtual downloads to sales launches.
  • Collaborate on product strategy and roadmap for specific accounts.
  • Analyze sell-in performance for the men's apparel category regularly.
  • Manage in-line and SMU product merchandising for the account base.
  • Act as the primary US merchandising point of contact for men's golf apparel, including pre-lines, sales meetings, and external shows.

Product Development Coordinator

Nextsport
06.2020 - 06.2022
  • Ensured all product development, marketing, and creative assets were completed for new products.
  • Managed the production process, factory samples, and communication between the marketing and development teams.
  • Worked through all of the steps of a project to assign responsibilities, determine the needed time for the project, and anticipate and resolve problems.
  • Scheduled and guided strategy discussions on product development and marketing/sales presentations.
  • Managed freelance designers, videographers, and web designers.
  • Planned photoshoots for all product launches.

Creative Recruiter

Onward Search
07.2020 - 01.2022
  • Oversaw recruitment and selection of creative talent across the Bay Area. Involved in identifying talent and matching the talent with relevant roles.
  • Identified and hired talent in a variety of fields including art directors, social media specialists, production artists, and graphic designers.

Global Product Manager

Adidas
02.2019 - 05.2019
  • Identified areas of improvement within product features and implemented changes to attract more customers.
  • Worked in close collaboration with marketing department to develop marketing campaigns for each product.
  • Researched trending keywords and marketing innovations to increase brand/product awareness.
  • Led the global adidas golf accessories line accounting for $40M annual net sales.
  • Managed 315 SKUs per season from brief process to final production.
  • Presented the product line to the global merchandising team.
  • Worked with the marketing team to coordinate product samples and designs for photo shoots.
  • Created internal systems for managing tasks and communicating among teams.

Assistant Product Manager

Adidas
10.2017 - 02.2019
  • Developed seasonal briefs with the design and development teams to increase sales.
  • Assessed competitor data to identify and highlight new opportunities in the market.
  • Collaborated with brand marketing to prepare seasonal stories with a focus on products.

Global Product Coordinator

Adidas
08.2016 - 10.2017
  • Involved in updating marketing portal based on global requests and communicated information between design, development, and marketing departments.
  • Led the coordination between the marketing department and Lionshead Studios while aiding in the development of the seasonal catalog.
  • Wrote, revised, and distributed the “Just for Kicks” newsletter to the global footwear team.
  • Successfully managed the CRM system for over 1K SKUs while developing effective merchandising boards.

Business Operations Intern

Hello Next Step
03.2016 - 07.2016
  • Developed and coordinated LinkedIn advertising campaigns through LinkedIn Self-Service advertising platform and Google Analytics.
  • Streamlined organization's proposal system and prepared a robust automated proposal document in Excel.
  • Led Next Step's prospective client inquiries and delivered applicable knowledge based on client needs.
  • Oversaw clients' social media accounts across multiple platforms including Facebook, LinkedIn and Houzz.

Education

Master of Business Administration (M.B.A.) -

San Diego State University
San Diego
06.2017

Bachelor's Degree - Economics

San Diego State University
San Diego
06.2014

Timeline

Product Line Manager

TravisMathew
05.2025 - Current

US Merchandising Manager

Adidas
06.2022 - 05.2025

Creative Recruiter

Onward Search
07.2020 - 01.2022

Product Development Coordinator

Nextsport
06.2020 - 06.2022

Global Product Manager

Adidas
02.2019 - 05.2019

Assistant Product Manager

Adidas
10.2017 - 02.2019

Global Product Coordinator

Adidas
08.2016 - 10.2017

Business Operations Intern

Hello Next Step
03.2016 - 07.2016

Master of Business Administration (M.B.A.) -

San Diego State University

Bachelor's Degree - Economics

San Diego State University

Similar Profiles

CREATE PROFILE
Boris Hope