Boubou M'bow
COLUMBUS,OH
Summary
Experienced Director of Business Development with a demonstrated history of working in the financial services industry. Skilled in Business Planning, Account Management, Marketing, Risk Management, and Business Development. Strong sales professional with a Associate Degree focused in Science from John Jay College of Criminal Justice.
Overview
21
21
years of professional experience
Work History
Business Development Manager
Small World Financial Services
New Jersey, United States
01.2020 - 07.2024
- Agent Relationship Management: Regular Check-Ins: Schedule periodic meetings with agents to understand their challenges and successes
- This could be through one-on-one calls or group webinars
- Incentive Programs: Implement incentive programs to motivate agents
- Consider performance-based bonuses or recognition programs for top performers
- Sales Volume and Brand Recognition: Marketing Collaborations: Work closely with agents to develop co-branded marketing materials that resonate with local audiences
- Training and Support: Provide comprehensive training sessions for agents on your products and sales techniques to boost their confidence and effectiveness
- Performance Tracking: Data Analysis Tools: Utilize CRM tools to track agent performance metrics such as sales volume, customer feedback, and lead conversion rates
- This data can help identify trends and areas for improvement
- Feedback Loops: Establish a system for collecting feedback from agents about market conditions and customer responses to your products
- Market Awareness: Industry Research: Stay updated on industry reports, competitor movements, and economic indicators affecting your market
- This can inform your strategy and help you stay ahead of potential challenges
- Networking Opportunities: Attend industry conferences and networking events to gain insights into market trends and build valuable connections
Business Development Manager
Nobel Financial
Greater New York City Area
03.2017 - 03.2018
- Marketing Strategy Development: Market Research: Conduct detailed research to identify the specific needs, preferences, and pain points of different migrant groups in the USA
- Understanding cultural nuances and financial behaviors can aid in tailoring your messaging
- Value Proposition: Clearly articulate the unique value proposition for your remittance services
- Highlight aspects such as speed, reliability, low fees, and customer service excellence that resonate with your target audience
- Targeted Marketing Plans: Develop segmented marketing plans for each major migrant group
- Consider channels that are most effective for these segments, such as social media, community events, and partnerships with local organizations
- Training and Onboarding: Create a structured training program for agents and partners
- This will ensure that they understand the product offerings and are equipped to communicate benefits to potential customers effectively
- Collaboration with Agents: Foster relationships with nationwide agents and overseas payee institutions
Financial Services Retail Account Manager/AFRICA
IDT Corporation
NEW JERSEY
02.2017 - 03.2017
- Identifying opportunities in financial services, especially with a focus on new African payees, often involves a combination of market research, stakeholder engagement, and leveraging data analytics
- I typically start by analyzing market trends and customer behaviors to pinpoint areas where there is demand or potential gaps in service
- Engaging with local partners and communities also provides invaluable insights into specific needs and preferences
- For staying informed about policies and procedures, I make it a priority to regularly attend industry conferences, participate in webinars, and subscribe to relevant publications
- Additionally, I find that networking with industry peers can help in sharing best practices and emerging trends
- Building long-term relationships with customers involves actively listening to their feedback, being responsive to their needs, and providing consistent support
- I strive to personalize interactions and ensure that customers feel valued and understood throughout their journey
Business Development Manager/Africa
TRANSFAST - Worldwide Money Transfer
Greater New York City Area
11.2009 - 11.2016
- Developing targeted marketing plans for migrant groups is crucial for connecting with diverse communities across the U.S
- To help you with your objectives, here are a few suggestions: Market Research: Conduct thorough research on the specific needs and preferences of each migrant group
- Understanding cultural nuances can help tailor your marketing strategies and value propositions effectively
- Value Proposition: Highlight the unique benefits of your financial services for each group
- Consider aspects such as remittance options, ease of account setup, and tailored financial advice that resonate with their experiences and goals
- Training Programs: Create comprehensive training modules for new agents that cover product knowledge, sales techniques, and cultural competency
- This will empower them to connect better with clients from different backgrounds
- Collaboration: Work closely with co-workers to align marketing plans with business development strategies
- Regular brainstorming sessions can lead to innovative ideas and a cohesive approach
- Outreach Strategies: Develop community engagement strategies, such as partnerships with local organizations or sponsorship of cultural events, to build trust and brand recognition among migrant populations
- Performance Metrics: Set clear performance indicators to measure the success of your marketing efforts and agent performance
- Celebrate achievements like the double-digit growth you've seen in the African Corridor to motivate your team
- Feedback Loop: Implement a system for gathering feedback from agents and clients to continuously improve your offerings and training programs
Sales And Marketing Specialist
CHOICE MONEY TRANSFER LIMITED
New York, NY
09.2006 - 08.2008
- Conduct surveys, focus groups, or interviews with customers to gather insights on their perceptions of your current product range and any new products
- Analyze competitor offerings and customer feedback to identify gaps and opportunities in your product line
- Development of the Annual Marketing Plan: Market Research: Utilize the data collected from customer assessments to inform the annual marketing strategy
- Define clear, measurable goals aligned with your business objectives for both existing and new products
- Determine budgetary needs for advertising, promotions, and sales aids that align with your marketing plan
- Advertising, Promotion, and Sales Aids: Develop targeted advertising campaigns that resonate with your identified customer segments
- Promotional Activities: Plan promotional events or online campaigns to generate interest in new product launches
- Sales Aids Development: Create effective sales materials that highlight key product benefits and support your sales team
- Product Training and Awareness: Internal Training Programs: Organize training sessions for staff to ensure they are knowledgeable about the products and can communicate this effectively to customers
- Implement campaigns to raise awareness of new products among both customers and staff
- Hold meetings with branch managers to discuss common complaints and devise solutions collaboratively
- Product Idea Generation, Design, and Development: Foster a culture of innovation by holding regular brainstorming sessions with cross-functional teams
- Utilize visits as an opportunity to gather direct feedback from customers regarding their experiences and perceptions of our products
- Enhance product offerings, and develop a robust marketing plan
Sales Marketing Consultant
MetroPlus Health Plan
New York
03.2003 - 06.2006
- Enrollment Sale Representative: Responsible for educating prospective members about the New York State government sponsored health insurance programs
- Located and created a network of sites of which I organized outreach marketing events and supplied tables with health plan literature
- Led and coordinated presentations in numerous community based organizations; Specifically the African Communities
- Provided home visits to homebound clients
- Conducted Business to Business street marketing
- Document Retrieval Specialist: Contacted all clients that failed to submit the needed documents during the applications processing and provided home visits to collect the missing documents and submit to the main office before the expiration time
Education
Associate Degree - Science
John Jay College (CUNY)
01.2007
Master of Business Administration - MBA - Business Administration and Management, General
University of Bujumbura
01.2000
Skills
- Sound Quality
- Professional Conduct
- Confidentiality
- Sales tracking
- Business planning
- Business administration
- Sales expertise
- Growth management
Languages
- English (Full Professional)
- Fulani
- French
- Wolof
Timeline
Business Development Manager
Small World Financial Services
01.2020 - 07.2024
Business Development Manager
Nobel Financial
03.2017 - 03.2018
Financial Services Retail Account Manager/AFRICA
IDT Corporation
02.2017 - 03.2017
Business Development Manager/Africa
TRANSFAST - Worldwide Money Transfer
11.2009 - 11.2016
Sales And Marketing Specialist
CHOICE MONEY TRANSFER LIMITED
09.2006 - 08.2008
Sales Marketing Consultant
MetroPlus Health Plan
03.2003 - 06.2006
Associate Degree - Science
John Jay College (CUNY)
Master of Business Administration - MBA - Business Administration and Management, General
University of Bujumbura
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