Bowie Tomlinson
Program Manager, Strategy & Operations
Denver,CO
Summary
A highly motivated and results-oriented program management professional with a proven track record of driving revenue growth, optimizing operational efficiency, and collaborating effectively with cross-functional teams. Seeking a challenging role to leverage these skills and contribute significantly to a high-performing organization.
Overview
6
6
years of professional experience
Work History
Program Manager
Lyft
10.2021 - Current
- Played pivotal role in driving Ads division's revenue from $200K to $45M annual run rate, overseeing entire quote-to-cash process and optimizing operations for sustainable growth.
- Successfully led and executed multiple projects in parallel to build and enhance operational infrastructure of division, including pricing strategy, analytics, system integrations and strategic sales partnerships, enabling rapid growth and 410% YoY revenue increase.
- Effectively collaborated with senior directors and VPs to secure executive buy-in, set strategic priorities, develop annual plans, align revenue targets and establish product launch strategy, diving significant operational improvements and revenue growth.
- Partnered with FP&A and Analytics to achieve accurate monthly revenue forecasts through enhanced revenue amortization calculations, accurate inventory and pricing analysis, precise pipeline forecasting, and automated billing system integrations, allowing for a more exact and efficient quarter close.
- Managed diverse portfolio of external 3rd party partnerships, effectively collaborating with multiple vendors and contingent workers to provide comprehensive support for internal operations and client satisfaction.
Sales Operations Manager
Lyft
04.2021 - 10.2023
- Pioneered Lyft Media's revenue ops, ad ops and sales support procedures resulting in consistently positive quarterly revenue growth since Q2'21-YTD.
- Developed comprehensive inventory forecasting tools and process accelerating RFP fulfillment processes and pipeline management.
- Spearheaded launch of new ad product (Lyft Skins) with formalized activation steps managing both internal and external stakeholders.
- Managed 50+ campaigns capturing $1.4M of ad revenue in 2021.
Senior Marketing Manager
Full Metal Canning
05.2020 - 04.2021
- Executed new website generation, B2B paid marketing and social media content creation for beverage co-packing startup.
Media Planner / Buyer
Crispin Porter + Bogusky
11.2018 - 08.2019
- Planned, negotiated, purchased, and executed national and local advertising campaigns for The American Heart Association and Domino's Pizza with annual budgets of $250M+ resulting in ~190% marketing ROI.
Skills
Gsheets/Excel, Salesforce, Jira, Asana, Project Management, Data Analysis, Reporting Frameworks, System Integrations, Strategic Thinking and Problem Solving
Timeline
Program Manager
Lyft
10.2021 - Current
Sales Operations Manager
Lyft
04.2021 - 10.2023
Senior Marketing Manager
Full Metal Canning
05.2020 - 04.2021
Media Planner / Buyer
Crispin Porter + Bogusky
11.2018 - 08.2019
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