Dynamic leader with a proven track record at Boyd Coddington Companies, achieving 30% growth through innovative product design and strategic brand initiatives. Expertise in business development and client management, utilizing Adobe Creative Suite to enhance marketing efforts and build strong customer relationships.
Overview
39
39
years of professional experience
Work History
Principle/Founder
Boyd Coddington Companies
Kansas City, United States
12.2008 - 11.2022
Directed manufacturing and assembly functions for high-end aftermarket wheel manufacturer.
Achieved 30% growth through proprietary design program implementation.
Established policies and objectives for sales and operations support across multiple sectors.
Collaborated with executive team to assess organizational structure of various departments.
Managed company finances, including budgeting, forecasting, and financial reporting.
Developed diverse marketing initiatives, focusing on promotions and brand awareness campaigns.
Identified new business opportunities through market trend analysis and customer needs assessment.
Vice President
Weld Wheel Industry
Kansas City, United States
11.2003 - 11.2008
The world's largest manufacturer of high-end custom forged alloy wheels for the automotive aftermarket.
Recruited as Vice President to oversee R&D, reduce costs, penetrate new markets, improve delivery performance, and correct major quality issues.
Led team of 214 individuals while overseeing $24 million budget
Designed and developed strategies to locate new product sources to raise levels of profitability.
Recruited, hired, trained, and supervised staff.
Tasked with new product implementation and growing the existing line.
Implemented innovative sales and marketing techniques.
Analyzed market segments and created effective business and marketing plans.
Planned and developed policies designed to improve the company’s image and relations with customers, employees, and within the community.
Evaluated the performance of employees for compliance with established policies.
Remained updated with knowledge of applicable environmental rules and regulations.
Resourcefully managed office workflow, and directed personnel vital to maintaining efficient operations.
World's largest manufacturer of high-end, custom-forged alloy wheels for the automotive aftermarket.
Vice President
Boyds Wheels/Hot Rods By Boyd
La Habra, United States
06.1989 - 09.2003
A leading manufacturer of custom billet wheels and hand-fabricated hot rods that have enormously reshaped and influenced the automotive industry.
Supervised daily operations of a multi-million-dollar operation.
Traveled to trade shows and client meetings to promote the company brand.
Developed and managed brand identity in new market launches.
Hospital Corpsman
US Navy
Bethesda, United States
09.1983 - 04.1987
Histology Technician, Naval Medical Research Institute.
Executed tissue processing, embedding, microtomy, staining, and mounting techniques with precision.
Maintained accurate documentation to ensure regulatory compliance.
Adhered to military protocols for safety and confidentiality.
Obtained Top Secret clearance for handling sensitive information.
Education
Professional Technical Communication -
UC Irvine, California
Structured Writing for Technical Documentation -
Sonoma State University
Fostering Individual and Organizational Accountability -
UC Irvine, California
Strategic Influencing -
Specialty Equipment Market Association (SEMA)
Customer Service Excellence -
Specialty Equipment Market Association (SEMA)
Skills
Product design and development
Customer relationship
Brand strategy
Business development
Client management
Sales growth
Adobe Creative Suite
Product development
Industry partnership development
Personal Information
Title: Operations
Timeline
Principle/Founder
Boyd Coddington Companies
12.2008 - 11.2022
Vice President
Weld Wheel Industry
11.2003 - 11.2008
Vice President
Boyds Wheels/Hot Rods By Boyd
06.1989 - 09.2003
Hospital Corpsman
US Navy
09.1983 - 04.1987
Professional Technical Communication -
UC Irvine, California
Structured Writing for Technical Documentation -
Sonoma State University
Fostering Individual and Organizational Accountability -