Boyd Stacken
Summary
Passionate marketing and sales professional seeking to join a top-tier company known for exceptional products and customer satisfaction. With a hands-on approach, aim to integrate marketing, sales, and communication strategies to drive business growth and success, leveraging extensive experience and skills.
Overview
8
8
years of professional experience
1
1
Certification
Work History
E-commerce Marketing & Optimization Manager
Comply Foam
04.2022 - Current
- Monitor customer needs, site performance, and trends to deliver and maintain best-in-class site experiences improving conversion rate optimization by 13% YoY.
- Develop and manage KPIs/metrics, utilizing analytics to report on e-commerce performance and share insights with stakeholders.
- Support new product launches and promotional campaigns by creating product listings and content within agreed timelines.
- Analyze digital marketing campaigns, shopping trends, and competitive landscape to increase customer acquisition and meet revenue goals.
- Drive optimization of Shopify product merchandising and detail pages for improved performance and user experience.
- Developed to execute paid advertising & SEO strategy to maximize online performance and advertising spend efficiency.
- Collaborate with E-commerce Director to align creative goals, develop plans across various channels, and ensure budget and forecast alignment.
- Increased email open rates by 66% with optimizations and technical improvements through our email platform.
Service Sales Manager & Regional Marketing Manager
Green Oasis
05.2016 - 04.2022
- Increased customer base across all services and regularly monitor sales and cancellation rates.
- Created, managed, and monitored internal sales campaigns while providing training for new staff members.
- Implemented upselling opportunities through automated systems and processes.
- Sold over $400,000 in services while building and maintain strong relationships with clients to provide them exceptional service.
- Developed and executed email and direct mail campaigns for sales and educational purposes.
- Coordinated and execute trade shows to generate new leads and potential clients.
- Updated website content to improve user experience and local SEO ranking.
Education
Bachelor of Science (B.S.) - Marketing Communications
University of Wisconsin - River Falls
River Falls, WI05.2016
Skills
- Data Analytics
- E-commerce Strategy & Execution
- Conversion Rate Optimization
- User Experience
- Email & Direct Mail Marketing
- SEO & Content Optimization
- A/B Testing
- Google & Microsoft Advertising
- CRM Management
- Inside & Outside Sales
- Social Media Marketing
- Problem-Solving
Certification
August 2023
Web Development Certificate
University of Wisconsin - Coding Bootcamp
October 2022
Google Ads Search Certification
Google Analytics Certification
Platform Expertise
- Shopify
- Klaviyo
- Google Analytics
- Google Advertising
- Microsoft Advertising
- Meta Advertising
- SEMRush
- Hotjar
- Real Green Systems CRM
- Constant Contact
- Stamped.io
- Adobe Illustrator
- Adobe Photoshop
- Microsoft Excel
- Meta Advertising
Timeline
E-commerce Marketing & Optimization Manager
Comply Foam
04.2022 - Current
Service Sales Manager & Regional Marketing Manager
Green Oasis
05.2016 - 04.2022
Bachelor of Science (B.S.) - Marketing Communications
University of Wisconsin - River Falls
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