Brad Cole

Stabilized and exceeded growth goals during a downturn in the market

Reestablished and built relationships with key retailers to drive business success

Helped lead and galvanize an entirely new team for the T08 territory after 12+ months of instability

• Created company brand messaging, collateral materials, and retail and rider events,
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Managed marketing budget and associated ROI to develop and execute marketing strategies, budgets and sales plans
• Partnered with global leadership as the market lead for North America

• Worked with the leadership team as the digital lead to grow Oskar Blues's brand awareness
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.

• Worked as a part of the leadership to drive overall global brand awareness
  
• Developed brand stories and messaging for marketing initiatives, launches and deliverables
  
• Managed and collaborated with paid athletes and ambassadors to support brand initiatives
  
• Handled all press relations and communications
  
• Managed industry and private event planning and execution with departmental collaboration
  
• Directed and oversaw all aspects of the demo program inclusive of scheduling, budgeting and assessment