Brad Craghead

Plano,TX

Summary

Industry and corporate leader with extensive experience in strategic planning, customer acquisition, customer development, customer retention, and sales/operational management. Strong focus on business metrics, team collaboration and achieving measurable results. Versatile and creative with proven track record in leading cross-functional teams, optimizing processes, and driving organizational growth. Skilled in stakeholder engagement, financial oversight, and continuous improvement. The challenge is making what appears complex - simple to execute.

Overview

years of professional experience

Work History

Corporate Director, Sales

Malin, A Raymond Company

03.2002 - 04.2024

Designed programs to achieve annual double-digit revenue and product piece growth, new customer acquisition, and retention goals. Authored Customer First (C1) Program.
Improved corporate financial performance by analyzing market and product opportunities, strategically improved labor and product margin(s), and efficiently aligned sales and coverage territories to effectively achieve market share growth goals.
Fostered a culture of collaboration and continuous improvement by encouraging individual and cross-departmental idea exchange and implementing actionable individual, team, corporate objectives.
Continuously enhanced "go-to-market" strategies, customer engagement and pricing programs, and developed detailed customer retention expectations to improve internal efficiencies that lead to an outstanding customer experience.

Director, Marketing, Media, Advertising

Brinks Home Security

09.1999 - 12.2021

Created comprehensive Product and Channel Marketing, Media campaigns.
Detailed Planning, Budgeting, Metric Performance Analysis.
Enhanced data-driven decision-making by implementing advanced analytics and reporting tools.
Reduced budgetary expenditures by effectively negotiating television, print, and direct response contracts for more favorable investment.
Directed (and designed) purchasing, sales, and marketing programs.
Designed detailed customer retention programs. Community Connection Program. Won ASICS Award.

Manager, Marketing, National & Distributor Markets

Interstate Batteries

01.1989 - 09.1999

Collaborated with product manufacturers for creative and brand development, timely product deliveries - and just-in-time initiatives.
Increased customer satisfaction by providing exceptional service and support to both National Accounts and Market Distributors.
Developed strong relationships with key accounts, leading to increased repeat business.
Coordinated promotional events to showcase products and drive brand awareness.
Streamlined distribution processes for improved efficiency and product delivery.

Education

BBA - Business

University of Texas At Austin

Austin, TX

01-1988

Skills

Organizational leadership
Revenue and profit growth
Customer acquisition and retention

Business process (re)engineering
Strategic customer, supplier, manufacturer partnerships
Operations management / P&L

Timeline