Brad Craghead
Plano,TX
Summary
Industry and corporate leader with extensive experience in strategic planning, customer acquisition, customer development, customer retention, and sales/operational management. Strong focus on business metrics, team collaboration and achieving measurable results. Versatile and creative with proven track record in leading cross-functional teams, optimizing processes, and driving organizational growth. Skilled in stakeholder engagement, financial oversight, and continuous improvement. The challenge is making what appears complex - simple to execute.
Overview
35
35
years of professional experience
Work History
Corporate Director, Sales
Malin, A Raymond Company
Addison, Tx
03.2002 - 04.2024
- Designed programs to achieve annual double-digit revenue and product piece growth, new customer acquisition, and retention goals. Authored Customer First (C1) Program.
- Improved corporate financial performance by analyzing market and product opportunities, strategically improved labor and product margin(s), and efficiently aligned sales and coverage territories to effectively achieve market share growth goals.
- Fostered a culture of collaboration and continuous improvement by encouraging individual and cross-departmental idea exchange and implementing actionable individual, team, corporate objectives.
- Continuously enhanced "go-to-market" strategies, customer engagement and pricing programs, and developed detailed customer retention expectations to improve internal efficiencies that lead to an outstanding customer experience.
Director, Marketing, Media, Advertising
Brinks Home Security
Irving, Tx
09.1999 - 12.2021
- Created comprehensive Product and Channel Marketing, Media campaigns.
- Detailed Planning, Budgeting, Metric Performance Analysis.
- Enhanced data-driven decision-making by implementing advanced analytics and reporting tools.
- Reduced budgetary expenditures by effectively negotiating television, print, and direct response contracts for more favorable investment.
- Directed (and designed) purchasing, sales, and marketing programs.
- Designed detailed customer retention programs. Community Connection Program. Won ASICS Award.
Manager, Marketing, National & Distributor Markets
Interstate Batteries
Dallas, TX
01.1989 - 09.1999
- Collaborated with product manufacturers for creative and brand development, timely product deliveries - and just-in-time initiatives.
- Increased customer satisfaction by providing exceptional service and support to both National Accounts and Market Distributors.
- Developed strong relationships with key accounts, leading to increased repeat business.
- Coordinated promotional events to showcase products and drive brand awareness.
- Streamlined distribution processes for improved efficiency and product delivery.
Education
BBA - Business
University of Texas At Austin
Austin, TX01-1988
Skills
- Organizational leadership
- Revenue and profit growth
- Customer acquisition and retention
- Business process (re)engineering
- Strategic customer, supplier, manufacturer partnerships
- Operations management / P&L
Timeline
Corporate Director, Sales
Malin, A Raymond Company
03.2002 - 04.2024
Director, Marketing, Media, Advertising
Brinks Home Security
09.1999 - 12.2021
Manager, Marketing, National & Distributor Markets
Interstate Batteries
01.1989 - 09.1999
BBA - Business
University of Texas At Austin