Summary
Overview
Work History
Education
Skills
Timeline
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Brad Dellacqua

Venice,FL

Summary

Forward-thinking and results-driven sales leader with more than 30 years of experience in partnership development, account management and channel building. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions.

Overview

28
28
years of professional experience

Work History

Sales Merchandiser

Coca Cola Florida
04.2024 - Current
  • Build and Maintain product displays and equipment placements in compliance with company standards
  • Maintain appropriate product inventory levels in beverage sections and throughout accounts including shelf allocation and cold equipment ensuring no out of stock product and maintaining trade break,damage and loss.
  • Place timely, accurate orders per ad calendar to maintain inventory levels. Adjust orders based on influencing factors.
  • Manage back stock inventory levels and trade breakage in assigned accounts.
  • Meet customer service expectations through daily communication, problem resolution, and appropriate follow up.
  • Maintain professional, team relationships with co-workers, customers and shoppers.
  • Maintain appropriate inventory levels, company assets and point of sale, ensuring account meets company merchandising standards. Properly face and spin product per applicable standards.
  • Meet customer service expectations through daily communication, problem resolution, and appropriate follow up.
  • Determine stores product needs, place and transmit appropriate order.
  • Maintain merchandising standards and efficiencies while rotating products each time is designated accounts.
  • Organize backroom inventory in a ordered manner.





Southeast Regional Sales Manager

POLIFILM America
10.2003 - 03.2024
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Finalized sales contracts with high-value customers.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Developed and managed budgets to confirm proper use of resources and maximize profitability.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Managed over 100 regional clients / distributor and consistently achieved high sales targets
  • Distribution channel management

Midwest Regional Sales Manager

Warp Bothers Plastics
01.1997 - 10.2003
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Executed successful promotional events and trade shows.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Finalized sales contracts with high-value customers.
  • Conducted product demonstrations and presentations to potential clients to capture more sales.
  • Executed successful marketing campaigns to generate new business and expand customer base.
  • Developed and managed budgets to confirm proper use of resources and maximize profitability.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Built relationships with customers and community to establish long-term business growth.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Managed team of 100 regional sales clients / distributors and consistently achieved high sales targets.
  • Distribution channel management.

Education

Bachelor of Science - Business Management

Western Carolina University
10.1995

Skills

  • Territory Expansion
  • Goals and Performance
  • Business Administration
  • Product and Service Knowledge
  • Strategic Planning
  • Market Research
  • Client Account Management
  • Product and Service Sales
  • Network Development
  • Account Management
  • Trend Analysis
  • Managing Quotas

Timeline

Sales Merchandiser

Coca Cola Florida
04.2024 - Current

Southeast Regional Sales Manager

POLIFILM America
10.2003 - 03.2024

Midwest Regional Sales Manager

Warp Bothers Plastics
01.1997 - 10.2003

Bachelor of Science - Business Management

Western Carolina University

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Brad Dellacqua