Summary
Overview
Work History
Education
Skills
Timeline
Volunteer Work
Generic

Brad Devine

Leetonia

Summary

Results-driven Senior Analyst with over 20 years of experience in the retail sector, specializing in test design and data analysis. Proven ability to enhance operational efficiency through meticulous organizational skills and effective communication. Adept at conducting in-depth analyses and delivering actionable recommendations that drive business growth. Committed to leveraging expertise to support organizational objectives and foster continuous improvement.

Overview

13
13
years of professional experience

Work History

Senior Analyst Marketing Measurement and Reporting

Bath & Body Works
03.2024 - Current
  • Helped launch the Bath & Body Works partnership with IPSOS/MMA for media mix modeling (MMM) analysis.
  • Served as an internal MMM subject matter expert and provided guidance on data interpretation.
  • Provided guidance on the use of marketing spend optimization and scenario tools provided by IPSOS/MMA's Activate platform/tool to marketing leadership.
  • Identified opportunities to improve our taxonomy and partnered in leading a project to create a universal taxonomy in our marketing and creative content enabling richer cross channel analysis.


Senior Marketing Analyst

Dick’s Sporting Goods
03.2021 - 03.2024
  • Used our media mix model to make recommendations to our marketing partners on optimal spend across multiple channels, banners, and product categories.
  • Facilitated the movement of data from internal marketing teams to our external partners at IPSOS/MMA each quarter.
  • Supplied a deep dive into quarterly data sets to inform our category planning and marketing teams on marketing spend ROI, and optimal spend estimates.

Senior eCommerce Optimization Analyst

Dick’s Sporting Goods
04.2018 - 03.2021
  • Worked with a cross-functional optimization and analytics team and managed our website testing calendar. We provided our web team with the data needed to guide website features and functionality, improving the customer journey.
  • Provided test design recommendations on traffic, timing, and audience size to reach statistically significant, and actionable results.
  • Aided in test result interpretation and experience implementation.

Business Analyst eCommerce

Dick’s Sporting Goods
11.2015 - 04.2018
  • Worked with cross functional business user teams to document reporting requirements in support of our eCommerce business.

Senior Pharmacy Business Analyst

Giant Eagle
04.2015 - 11.2015
  • Direct analytical support for senior vice president of pharmacy ($1.3 billion annual sales), monitoring key pharmacy business metrics; identify trends and opportunities.

Pharmacy Business Analyst

Giant Eagle
11.2013 - 04.2015

Pharmacy Systems Associate Business Analyst

Giant Eagle
03.2013 - 11.2013
  • Defined and supported service enhancements to improve customer experience and increase efficiency and effectiveness of business processes.

Associate Consultant, Project Management Office

Giant Eagle
09.2012 - 03.2013
  • Supported definition and implementation of improved business processes and practices, including individual project support and team member coaching for successful roll-out.

Education

Bachelor of Business Administration - Business Management

Kent State University
Kent, Ohio
08.2007

Associate of Applied Business - Business Management Technology

Kent State University
Kent, Ohio
12.2004

Associate of Science - Core Education Requirements and Anatomy and Physiology

Kent State University
Kent, Ohio
05.2001

Skills

  • Analytics program experience
  • Analytics software
  • Performance monitoring
  • Report preparation
  • Stakeholder communication
  • Financial forecasting
  • Budget planning
  • Metric tracking
  • Cloud-based technologies
  • Business intelligence
  • Financial modeling
  • Business acumen
  • Scenario planning
  • Cost-benefit analysis
  • Data analysis
  • Advanced Excel

Timeline

Senior Analyst Marketing Measurement and Reporting

Bath & Body Works
03.2024 - Current

Senior Marketing Analyst

Dick’s Sporting Goods
03.2021 - 03.2024

Senior eCommerce Optimization Analyst

Dick’s Sporting Goods
04.2018 - 03.2021

Business Analyst eCommerce

Dick’s Sporting Goods
11.2015 - 04.2018

Senior Pharmacy Business Analyst

Giant Eagle
04.2015 - 11.2015

Pharmacy Business Analyst

Giant Eagle
11.2013 - 04.2015

Pharmacy Systems Associate Business Analyst

Giant Eagle
03.2013 - 11.2013

Associate Consultant, Project Management Office

Giant Eagle
09.2012 - 03.2013

Associate of Applied Business - Business Management Technology

Kent State University

Associate of Science - Core Education Requirements and Anatomy and Physiology

Kent State University

Bachelor of Business Administration - Business Management

Kent State University

Volunteer Work

  • Crestview Soccer Boosters, Vice President, Columbiana, Ohio, 44408, September 2022 - August 2025, Participate in fundraising activities and monthly board meetings. Work with School Administration and Coaches to provide a great experience for student athletes. Assist in planning the season ending recognition banquet. Created our team amateur photographer Facebook page, and created match-day social media content for our Instagram account.
  • Crestview Youth Baseball Association, Treasurer, New Waterford, Ohio, 44445, June 2020 - August 2023, Manage league financials, pay bills, and balance the checkbook. Participated in fundraising activities and monthly board meetings. Managed our social media presence and communicated with the community via our Facebook page. Oversaw our registration process and managed the website functionality and user experience.
  • Academic Advisory Board, School of Business, Kent State University Salem Campus, Salem, Ohio 44460, March 2009 - November 2015, Alumni representative for effective partnership and communication with area businesses, university faculty, and students., Served as the voice of medium sized, regional businesses at biannual meetings discussing the needs of employers in the retail sector. Discussed expectations of the skills graduates should have coming out of school, and the curriculum planned to get them there.