BRAD DIRUZZA
Indianapolis,IN
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
33
33
years of professional experience
Work History
Sales Director
TAKKT Foodservice/Central Restaurant Products
08.2013 - 12.2025
- Developed and executed national sales strategies to drive revenue growth across multiple regions.
- Led cross-functional teams to enhance customer engagement and satisfaction through targeted initiatives.
- Analyzed market trends to identify new business opportunities and adjust sales tactics accordingly.
- Fostered relationships with key clients, resulting in increased loyalty and repeat business.
- Implemented training programs for sales teams, improving product knowledge and sales techniques.
- Collaborated with marketing to create promotional campaigns that aligned with sales objectives.
- Monitored sales performance metrics to evaluate effectiveness of strategies and inform future planning.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Developed and executed strategic sales plans to drive revenue growth across multiple channels.
- Led cross-functional teams to enhance customer engagement and improve client retention rates.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Mentored sales team members, fostering a culture of continuous improvement and professional development.
- Utilized CRM systems to track performance metrics and streamline sales processes effectively.
- Established strong relationships with key stakeholders to facilitate collaboration and partnership opportunities.
- Conducted regular training sessions to elevate team capabilities in product knowledge and sales techniques.
- Spearheaded initiatives that increased operational efficiency within the sales department, enhancing overall productivity.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Managed team of sales representatives, providing guidance, coaching and support.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales Manager
Central Restaurant Products
05.2003 - 08.2013
- Developed and implemented sales strategies to drive revenue growth and market penetration.
- Led cross-functional teams to enhance customer engagement and improve service delivery.
- Analyzed sales data to identify trends, optimize inventory management, and forecast demand.
- Trained and mentored sales staff, fostering a culture of continuous improvement and high performance.
- Established strong relationships with key clients, enhancing customer loyalty and retention rates.
- Conducted regular performance reviews, setting targets that aligned with organizational goals and growth strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Optimized sales funnel management, enhancing lead generation and conversion rates.
Sales Representative
Central Restaurant Products
05.1993 - 05.2013
- Cultivated relationships with clients to enhance customer satisfaction and loyalty.
- Delivered product demonstrations, showcasing features and benefits to drive sales.
- Collaborated with cross-functional teams to streamline order processing and delivery logistics.
- Analyzed market trends to identify opportunities for new product offerings and enhancements.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Increased sales revenue by identifying and targeting high-potential accounts.
Education
Bachelor of Science - Marketing
Ball State University
Muncie, INSkills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Sales team training
- Sales team motivation
- Sales pipeline management
- Relationship building
- Decision-making
Accomplishments
- Achieved double digit growth by completing outbound call strategies with accuracy and efficiency.
- Achieved increased wallet share with customers by introducing Salesforce tracking for open quote tasks.
- Supervised team of 20-45 staff members.
Timeline
Sales Director
TAKKT Foodservice/Central Restaurant Products
08.2013 - 12.2025
Sales Manager
Central Restaurant Products
05.2003 - 08.2013
Sales Representative
Central Restaurant Products
05.1993 - 05.2013
Bachelor of Science - Marketing
Ball State University