Brad Doll

• Developed and implemented research-driven strategies, reversing multi-year sales and profit declines.
• Generated highest sales and profits in 20-year company history through innovative approaches.
• Recruited, trained, and managed a high-performing marketing team of professionals.
• Created four new sub-brands and product lines targeting diverse customer segments.
• Introduced industry-leading 72-month rent-to-own financing option.
• Directed comprehensive marketing efforts across SEO, SEM, social media, and traditional media.
• Recruited, trained, and managed a network of over 500 independent and corporate dealers.
• Launched company blog, producing engaging content to enhance customer interaction.

U.S., CEO 1/2016 – 5/2019; Senior Management Consultant 6/1995 – 7/2003

• Developed and implemented startups, accelerations, turnarounds, product launches and relaunches, branding, marketing, market research, and other business solutions for diverse clients ranging from startups and nonprofits to Fortune Global 100 companies. Companies and brands I have had the privilege of impacting in a significant way include Interpublic Group (IPG), Nestlé, Disney, Rubbermaid, Sealy, Stearns & Foster, Firestone, Bridgestone, Perfetti Van Melle, Mentos, Airheads, Meller, Adventures in Odyssey, Radio Theatre, Chronicles of Narnia, Zondervan, The Bible Experience, American Idol, Jitterbug, SpringHill Camps, and many more. Examples of specific case studies include:
• The Gazette: Reversed a four-year decline in digitally sourced subscriptions (up +83% vs. 2017) and a three-year decline in web traffic (up +20% vs. 2017) through integrated SEO, PPC, email, web, social, content, mobile, TV, radio, outdoor, and direct marketing. Developed and launched three new media businesses. Supported the Advertising Department with key account partnerships, events, and three new venture launches (Gazette Direct, Gazette Digital, TapOnIt Mobile Marketing). Hosted numerous highly engaging, well-attended community events, including consumer conferences, news events, and political debates.
• Ricon Corp. (Wabtec) / Concord Elevator (Savaria): Developed and managed marketing, ecommerce, trade shows, and sales support with a $3.5M budget and nine professionals in the U.S. and Canada for these global leaders in the mobility and accessibility market. Directed the development and execution of all media, advertising, marketing, promotions, collateral, direct marketing, and public relations efforts worldwide. Developed and launched four new products expected to contribute $20M in new revenue. Designed new company and divisional logos and graphic standards and directed their use worldwide. Reversed multi-year declines in four market segments and generated double-digit growth in two segments.
• Aubrey Organics: Orchestrated a corporate turnaround at this pioneering 48-year-old global all-natural hair, skin and body-care company. Conducted research among employees, distributors, retailers, and consumers, then developed strategies to optimize the organization's structure, staffing, processes, product offerings, sales and training approaches by channel, ecommerce sales, key account and new market development. Also directly managed all social media.
• The Old Schoolhouse: Relaunched SchoolhouseTeachers.com as a profitable and rapidly-growing leader in the subscription-based online education vertical, and MollyGreen.com as a subscription-based digital and print magazine with an ecommerce platform for home-based businesses for this leading diversified media company in the homeschool market.

• Initiated a turnaround, directing corporate strategy, ecommerce, retail, marketing, sales, customer service, consumer insights, product development, and purchasing.
• Achieved highest revenue in the history of the company and profitability for the first time in two years by restructuring the organization; implementing a new strategic plan; optimizing processes; fixing the product mix and in-stock levels; switching to a new ERP software suite with new storefront; transitioning to profit-based merchandising in their retail store; and strengthening B2B & B2C customer attraction, conversion, and retention through optimized CRM, SEO, SEM, mobile, email and social marketing.

• Reversed multi-year revenue decline, increasing revenue +25% to $2M within 12 months through a rapid expansion into digital media and the development and implementation of an aggressive integrated growth plan across all channels.
• Directed marketing, sales, customer service, ecommerce, new and traditional media, webinars, conferences, and events.
• Acquired 10,000 new customers at no cost through innovative social media and email promotions that went viral.
• Increased book club subscriptions +75% by developing differentiated membership tiers and aggressively marketing them online and at conferences.
• Improved customer relationships while improving profitability by segmenting our database into interest-based opt-in lists, targeting product offerings and communications to each segment, and optimizing customer service practices.

• Reversed multi-year revenue decline, doubling revenue to $6M in 24 months through integrated SEO, SEM, mobile, online, email, television, radio, print, direct mail, catalog, insert, direct sales, and trade show marketing efforts.
• Led the ecommerce, retail, marketing, PR, direct and trade sales efforts and co-led product development.
• Attracted 293,000 unique visitors to dhp.org, 72% of which were new; generated 2.1 million pageviews; and won 14,594 first-time customers within 12 months, while increasing sales among existing customers by +5% through comprehensive and cost-efficient marketing efforts integrated across all sales channels.
• Launched a highly-successful line of multimedia curriculum.
• Relaunched Our Daily Bread’s online training portal as an accredited, certificate-granting education website.
• Increased DHP’s engagement with consumers, authors, and the trade by optimizing its presence in social media through home page re-designs; strategic use of videos, resource pages, and promotions; the creation of a closed Facebook community for authors; and transitioning DHP’s social media presence from a one-way broadcast to a two-way interactive approach.

• Recruited and empowered a team of marketing professionals to peak performance.
• Led the New Media Department in the development and launch of 50 new products and line extensions, including streaming media, digital downloads, ebooks, software, DVDs, CDs, and multimedia curriculum.
• Directed the development, launch, marketing and sales of numerous industry-disrupting Bibles which contributed over $10 million in incremental revenue, including a revolutionary new fashion-based line of Bibles, an adult Bible Story book, and a dramatized audio Bible featuring Denzel Washington, Angela Bassett, Cuba Gooding Jr., Blair Underwood and dozens of other A-list celebrities.
• Championed a product-development and marketing initiative to 18-34-year-olds, a segment previously unreached by the inspirational publishing industry. Achieved $6 million in all-new revenue within 12 months. Our step-change marketing and product development efforts were so innovative they attracted $3 million in free media coverage by FOX, CNN, USA Today, and numerous other major media outlets.

• Helped PROFLOWERS.COM achieve the highest conversion rate on the internet (27%) among sites with 500,000+ unique visitors per month, as well as accelerate its annual growth rate to over +30% through comprehensive, iterative website usability research and development initiatives, innovative buyer surveys with viral growth components, and an optimized Net Promoter Score (NPS) system which contributed to the highest customer satisfaction ratings for ProFlowers in the online floral industry.
• Developed a customer service feedback process to identify, prioritize, and resolve customer issues.

• Led in the development and implementation of MARS, Inc.’s global strategic petcare group plan which included the PEDIGREE, WHISKAS, and SHEBA brands worldwide. These plans propelled MARS’ global petcare business to record sales.
• Guided MARS in the launch of two new premium pet food lines worldwide. Championed the development and implementation of the world’s first pet food infomercial featuring Cindy Williams from Laverne and Shirley; supervised the writing of the script and oversaw filming, editing, direct marketing, and order fulfillment.
• Formulated the pitch which won GREY +$200 million in new billings from MARS, including the global PEDIGREE, MILKY WAY, and STARBURST accounts.

• Originated numerous new products into multiple channels including grocery stores, mass merchandisers, and restaurant chains.
• Designed all new branding, advertising, packaging, and promotional materials for the company.
• Achieved significant distribution, sales rate and market share gains despite intense competition from Haagen-Dazs and Ben & Jerry’s.

• Transformed a declining, $52 million premium pet food product into an international line of pet foods growing at a rate of +20% per year by relaunching it with new positioning, packaging, line extensions, advertising, direct marketing and promotional support, all based on in-depth consumer insights work.
• Developed and launched the CHEER, LIQUID TIDE, and SPIC ‘N SPAN LIQUID brands into the club store, foodservice and lodging channels as an Assistant Brand Manager.
• Led the Seattle Sales District in both new account and chain sales during Sales Training.
• Reinvigorated nine leading shortening and oil brands with combined sales of $51 million to record sales by relaunching them in ergonomically-designed packaging, coupled with a chef training and incentive program that was awarded a coveted Procter & Gamble Innovation Award.