- Cooking
- Volunteer Work
- Running
- Volleyball
- Hiking
- Winemaking/Home Brewing
- Indiana University Sports
- Detroit/Indianapolis Sports
BRAD HAAS
WEST BLOOMFIELD,MI
Summary
Dynamic professional with a proven track record in managing diverse projects and delivering high-impact results. Recognized for exceptional problem-solving abilities and talent for seamless collaboration with cross-functional teams. Reliable and adaptable, consistently aligning with evolving business needs while maintaining a strong focus on achieving objectives. Committed to driving success through strategic planning and effective execution.
Overview
5
5
years of professional experience
Work History
Senior Associate, Addressable Strategy (Enterprise Mobility)
Kinesso
04.2023 - Current
- Design and execute cutting-edge programmatic strategies, leveraging advanced targeting capabilities and partners (Acxiom, Peer39, Dun & Bradstreet, Oracle) to drive effective KPI metrics
- Spearhead programmatic campaigns in various DSPs such as The Trade Desk (TTD), DV360 and Amazon DSP, analyze performance metrics, and implement strategic optimizations for measurable client success
- Own the creation of clear, concise, and comprehensive client facing presentations to convey strategic plans by fiscal year halves
- Own full fiscal year budgets and sign insertion orders across all campaigns and brand endeavors, reporting to bi-weekly to executive leadership
- Lead programmatic efforts into new ad-supported Prime Video via Amazon DSP to expand Enterprise Mobility into a new audience
- Lead re-brand from Enterprise Holdings to Enterprise Mobility from a programmatic perspective via HPTOs, YouTube ads and business focused partners such as Bloomberg and Time
- Orchestrate knowledge transfer sessions with paid social teams, fostering understanding of programmatic fundamentals and operational processes
- Manage fiscal budgets and vendor relationships while serving as primary liaison for internal coordination and external media partnerships
Associate, Addressable Strategy (Enterprise Mobility)
Kinesso
10.2021 - 04.2023
- Coordinated with addressable management and addressable activation teams to execute programmatic campaigns by owning campaign workbooks, a blueprint for the digital campaign
- Fostered strategic partnerships with premium vendors like Disney and Google as main point of contact to create contextually relevant media plans and drive campaign success
- Learned multiple DSPs including The Trade Desk and DV360 with hands on training
- Performed monthly analysis on a campaign-by-campaign basis closely monitoring campaign performance to inform future optimizations and decisions
- Assisted with programmatic campaign planning including building client facing presentations to pitch fiscal year plans
- Led comprehensive training initiatives for new team members, focusing on programmatic technologies, relationship management, and industry best practices
Media Associate, Paid Social (Yum! Brands)
Scoptechio
04.2021 - 02.2022
- Developed data-driven social advertising strategies across Facebook, Instagram, Twitter, and Pinterest, driving measurable engagement growth
- Established strategic partnerships with platform representatives, ensuring team stayed current with emerging social media capabilities and resolved technical challenges
- Spearheaded social media training initiatives, empowering team members with campaign management best practices and optimization techniques
- Extended expertise as independent contractor, providing crucial campaign management support during transition period
Education
Media - Advertising
Indiana University-Bloomington
Bloomington, IN07.2020
Skills
- Strategic Planning
- Oversight of $50M annual budget
- Vendor relationship oversight
- Data-driven decision making
- Microsoft Office 365
- DSPs (TTD, DV360, Amazon)
- Campaign Optimization
- Employee training
- Project management
- Time management
- Comprehensive report development
- German Language (Beginner)
Accomplishments
AML Survivor, Marathoner
Interests
Timeline
Senior Associate, Addressable Strategy (Enterprise Mobility)
Kinesso
04.2023 - Current
Associate, Addressable Strategy (Enterprise Mobility)
Kinesso
10.2021 - 04.2023
Media Associate, Paid Social (Yum! Brands)
Scoptechio
04.2021 - 02.2022
Media - Advertising
Indiana University-Bloomington