Summary
Overview
Work History
Education
Skills
Websites
Languages
Affiliations
Training
MULTILINGUAL MARKETING ASSOCIATE
Timeline
Generic

BRAD HAUG

DENVER,USA

Summary

Innovative Media Programming Director with background in curating compelling content across multiple media platforms. Skilled in audience engagement strategies and leveraging analytics to drive programming decisions. Strong leadership qualities, with ability to mentor creative teams and foster collaborative work environments. Successful track record of improving viewer satisfaction and increasing content accessibility for diverse audiences.

Overview

29
29
years of professional experience

Work History

Director of Programming

Rocky Mountain Public Media| RMPBS
Denver, Colorado
09.2016 - Current
  • Developed strategic programming initiatives to enhance community engagement and outreach.
  • Collaborated with cross-functional teams to design innovative content for diverse audiences.
  • Managed scheduling and logistics for events, ensuring seamless execution and coordination.
  • Oversaw programming budgets, optimizing resource allocation and financial planning processes.
  • Mentored junior staff, fostering professional development and enhancing team performance.
  • Analyzed audience feedback to refine programming strategies and improve participant satisfaction.
  • Established partnerships with local organizations to expand program offerings and resources.
  • Implemented evaluation frameworks to assess program effectiveness and inform future planning.
  • Ensured compliance with applicable laws, regulations, policies, and procedures.
  • Reviewed contracts with vendors for accuracy prior to signing.

PRINCIPAL, MARKETING AND COMMUNICATIONS STRATEGIST

BRAD HAUG / WALNUT STREET COMMUNICATIONS
DENVER, COLORADO
02.2015 - Current
  • BRANDING = MARKETING = SOCIAL MEDIA STRATEGIES = BLOGGING = COPYWRITING = DESIGN = DEVELOPMENT AND ENGAGEMENT STRATEGIES = PR = MEDIA RELATIONS = BRAND AND COMMUNICATIONS AUDITS = CAMPAIGNS = DIGITAL MARKETING AND CONTENT STRATEGY = SOCIAL MEDIA OPTIMIZATION = BROCHURES = ANNUAL REPORTS = PRESENTATIONS = ADMINISTRATIVE COORDINATION = UNIQUE POSITIONING = SOLICITATION CAMPAIGNS = NONPROFIT BRAND AND COMMUNICATIONS AUDITS
  • Creative, energetic, and “switched on” strategist at a boutique Marketing, Branding, and Social Media Agency startup. As a self-starter or as part of a team, facilitated goal-oriented strategic thinking and communications. In 2015, helped plot the course for dozens of organizations. Crafted thoughtful visual and written communications, compelling brands and identity work, and engaging nonprofit development campaigns.

DIRECTOR OF PROGRAMMING

COLORADO PUBLIC TELEVISION (CPT12) (A PBS AFFILIATE)
DENVER, COLORADO
11.2006 - 02.2015
  • STRATEGIC VISION AND PLANNING = MARKET DIFFERENTIATION = SHOESTRING BUDGET MANAGEMENT = CREATIVE BRAND CAMPAIGNS AND INITIATIVES = COMMUNITY ENGAGEMENT STRATEGIES = MANAGING A DIVERSE AND TALENTED TEAM = FUNDRAISING AND DONOR EVENTS = COMPLEX, FLUID, AND CULTURALLY SENSITIVE ENVIRONMENT = SKILLED MARKETING COMMUNICATIONS + PROMOTIONS = NEWSLETTER + WEB CONTENT = STRATEGIC SOCIAL MEDIA = AUDIENCE RESEARCH = IN-HOUSE TRAINING = DATABASE MANAGEMENT
  • Played a key role in shaping forward-looking policy for what the Denver Post referred to as “the little station that could.” Steered CPT12 away from operating in silos; championed strategic, out-of-the-box content partnerships; led change-capturing rebranding committees; launched and then independently programmed 2 additional channels (with no additional resources); and guided a team of up to 4 to deliver innovative content and fresh media models based on social media and viewer demand.
  • Earned kudos from VP of Broadcast Operations for progressive leadership in restructuring the department, securing new staff, and organizing the complex untangling of shared technical resources after the dissolution of a joint venture with Rocky Mountain PBS (RMPBS) brought technical operations in-house.
  • Oversaw software implementation and designed and trained team on new processes and workflows.
  • Driving force behind station’s local arts culture programming.
  • Developed cross-platform brand campaign, “Welcome Here,” which included print, digital, and on-air components.
  • Created station marketing materials for online and print; originated content for website and weekly newsletter.
  • Led social media reporting to staff and senior management for campaign summaries and daily data analysis.
  • Led rebranding taskforce in building and sticking to plans and timeline to transition KBDI to CPT12 by set targets.
  • Ran meetings to keep team focused on key elements of name and logo changes and related promotions.
  • Trial blazed a public engagement strategy including social media; the commissioning and creation of video, audio, and text pieces; and the intro of press-generating, non-traditional PBS fare like Northern Exposure, local production Chef Driven with Frank Bonanno, and commissioned Arts and Culture programming like In Focus with Eden Lane, Neal Cassady: The Denver Years, and How to Make a Rex Ray, and Denver music series Sounds on 29th and OpenAir Live & Local, produced with Colorado Public Radio.
  • As community liaison, kept a pulse on arts and events impacting local viewers by diving into outreach events, lecture series, local forums, and regular meetings with groups like the CreativeMornings Denver Chapter.
  • As the key station visionary on future media models, researched, surveyed, and toiled to develop and present a viable structure that combined 6 channels and 2 stations into a more streamlined and effective single 4-channel station during recent merger discussions with nearby affiliate/rival, RMPBS. In a departure from top-down media, advocated a programming model that took viewer suggestions and votes to shape content and production and meet the community’s demand for hyperlocal television.

MARKETING AND CULTURAL STRATEGY CONSULTANT

LATIN AMERICAN MEDIA CONSULTANCY GROUP
SÃO PAULO & RIO DE JANEIRO, BRAZIL
01.2001 - 11.2006
  • DATA DRIVEN = CULTURE CONSCIOUS CONTENT STRATEGIES = OFFSITE TEAM SUPPORT AND LOGISTICS MANAGEMENT = CLIENT DRIVEN MARKETING AND COMMUNICATIONS = INTERNATIONAL TRADE ASSOCIATION, CONFERENCE, AND EVENTS PLANNING AND TRAVEL ARRANGEMENTS = SPOKESPERSON AND PUBLIC RELATIONS = MESSAGING AND BRANDING = REMOTE OFFICE-BASED LOGISTICAL SUPPORT
  • Launched enterprise to guide Fortune 500 media organizations like Hallmark Entertainment, Discovery Latin America, and People+Arts (a BBC and Discovery Channel joint venture) in delivering programming tailored for international markets.
  • Worked hand in hand with in-country creative, account, online, interactive, social media, and production teams while directing a dynamic internal group of scrutinizing data to drive localized programming and plan, install and represent the group at all Latin America Media Market industry special events and trade show activities.
  • Recognizing that American media was largely unresponsive to cultural differences, local preferences, and local content standards, conducted copious research and media analysis, including dissecting demographics to identify trends, interpreting content regulations, and isolating times and content to capture peak viewership.
  • Packaged and relayed findings to correct poor market fits and preemptively prevent content failures.
  • Kept multiple stakeholders happy by stringently negotiating acquisition, distribution, and broadcast carriage with cost, profitability, consumer behavior, and brand in mind.

MARKETING AND PROGRAMMING MANAGER; DIRECTOR OF PROGRAMMING AND SCHEDULING

CROWN MEDIA HOLDINGS (FKA HALLMARK ENTERTAINMENT NETWORKS)
ENGLEWOOD, COLORADO
05.1996 - 01.2001
  • LONG RANGE STRATEGIC PLANNING = FIVE YEAR BUDGETARY MANAGEMENT = COHESIVE TEAM MANAGEMENT IN FLUID ENVIRONMENT = DEADLINE DRIVEN PROBLEM RESOLUTION = STAFF AND BUDGET DEVELOPMENT
  • After 3 years in Marketing, shifted to introducing and managing new feeds on the programming side. Not only led the launch of 18 distinct services – including a joint venture with the Jim Henson Company, The Kermit Channel Asia – but dug into details and got beneath the surface to identify and select the most targeted viewership, enhanced brand perception, and provided localized content as we expanded from 3 to 36 international markets.
  • Mapped needs and infused energy into designing major monthly promotions that generated buzz for 20+ channels.
  • Coordinated promos, contests, and giveaways and analyzed post-launch results to snowball marketing impact.
  • As the network grew from 2 to 20 feeds and 20 to 300+ employees, led 22 direct reports, constantly hiring, onboarding, mentoring, evaluating, and training to keep talent happy and engaged during rapid growth.
  • With the Senior VP of Operations’ blessing, pulled together a cross-functional acquisitions, programming, and marketing communications team to design databases, forms, and processes that replaced chaos and ineffectiveness with clear protocols, streamlined workflows, and defined if/then action steps to amplify productivity, interdepartmental collaboration, and operational efficiency.
  • Took it one step further by partnering with media management software provider to shape a solution that improved data aggregation and reporting to drive high-impact content, scheduling, and promotions.

Education

BACHELOR OF ARTS (B.A.) - HUMANITIES/FILM STUDIES

UNIVERSITY OF COLORADO
BOULDER, COLORADO
05.1992

Skills

  • MS OFFICE = MICROSOFT WORD = EXCEL = POWERPOINT = ADOBE CREATIVE SUITE = SALESFORCE = TUMBLR = VIDEO AND PHOTOGRAPHY = GOOGLE ANALYTICS = SOCIAL MEDIA ANALYSIS TOOLS = FACEBOOK = TWITTER = INSTAGRAM = VINE = PINTEREST = SNAPCHAT = YOUTUBE = BLOGGING PLATFORMS = BROADVIEW = MICROSOFT PRODUCTS FOR MAC

Languages

SPANISH = BRAZILIAN PORTUGUESE = FRENCH

Affiliations

FORMER BOARD MEMBER AT THE BUG MEDIA ARTS CENTER, DENVER. = PARTICIPANT IN PARTNERS FOR THE AMERICAS AND CREATIVEMORNINGS. = RECENTLY ASSISTED WITH THE BIENNIAL OF THE AMERICAS, DENVER 2015, VOLUNTEER AT URBAN PEAK.

Training

  • DENVER INTERNATIONAL FILM FESTIVAL = TAOS TALKING PICTURES FESTIVAL
  • FRENCH-AMERICAN FILM WORKSHOP, AVIGNON, FRANCE

MULTILINGUAL MARKETING ASSOCIATE

VISIONARY MARKETING & PROMOTIONS = FUNDRAISING EXPERTISE = SOCIAL MEDIA + CONTENT STRATEGY = STRATEGIC PARTNERSHIPS = CROSS PLATFORM BRANDING = PASSIONATE + CREATIVE = NONPROFIT TEAM SUPPORT = MAINTAINS “ONE EYE ON MICROSCOPE, OTHER ON TELESCOPE”

Timeline

Director of Programming

Rocky Mountain Public Media| RMPBS
09.2016 - Current

PRINCIPAL, MARKETING AND COMMUNICATIONS STRATEGIST

BRAD HAUG / WALNUT STREET COMMUNICATIONS
02.2015 - Current

DIRECTOR OF PROGRAMMING

COLORADO PUBLIC TELEVISION (CPT12) (A PBS AFFILIATE)
11.2006 - 02.2015

MARKETING AND CULTURAL STRATEGY CONSULTANT

LATIN AMERICAN MEDIA CONSULTANCY GROUP
01.2001 - 11.2006

MARKETING AND PROGRAMMING MANAGER; DIRECTOR OF PROGRAMMING AND SCHEDULING

CROWN MEDIA HOLDINGS (FKA HALLMARK ENTERTAINMENT NETWORKS)
05.1996 - 01.2001

BACHELOR OF ARTS (B.A.) - HUMANITIES/FILM STUDIES

UNIVERSITY OF COLORADO

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