Brad Henderson
Coppell,TX
Summary
Accomplished Digital Marketing Strategist/Consultant with 20 years of expertise in devising and executing comprehensive cross-channel marketing strategies. I have a proven track record in enhancing online/offline visibility, driving substantial traffic, managing budgets, and elevating lead generation and sales. Proficient in data-driven analytics, SEO/SEM/PPC, and Email Marketing, driving robust corporate growth. Collaborative approach in developing innovative marketing approaches focusing on communications, brand development, and user experience (UX) optimization.
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, insightful, enterprising and tenacious in accomplishing objectives.
Overview
20
20
years of professional experience
1
1
Google Search Ads Certification
1
1
Display and Video Ads Certification
1
1
Google G4 Analytics
Work History
Digital Strategist
RGNP
Dallas, TX
04.2013 - Current
- Created and executed multiple SEO, SEM, PPC (search, display, remarketing, YouTube, LinkedIn, Bing, Meta, multiple Google Business Profiles increasing online visibility and web traffic by more than 25%
- Proficient in Online Marketing, Budgeting, Event Marketing, Email Marketing, Social Media Marketing, and Conversion Rate Optimization.
- Worked within cross-functional teams using data and analytics and technologies to drive decisions.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Monitored online trends, conversations and innovations to optimize strategies.
Digital Marketing Strategist
Alert 360
Dallas, TX
09.2017 - 10.2023
- Implemented digital marketing strategies, improving search engine rankings and achieving a 10-20% annual increase in leads and sales during the pandemic
- Skilled in SEM, SEO, and Social Media Marketing
- Managed a $200,000 annual advertising budget across diverse PPC platforms, significantly reducing cost per click and boosting web traffic
- Proficient in Mobile Marketing and Brand Management
- Enhanced company's review profiles, increasing ratings from 3.4 to 4.8 stars on Google, Bing, and Trustpilot, focusing on user experience (UX) and research
- Skilled in Analytical Skills and Meta Ads.
Marketing Manager/Director
JP Everhart & Co
Richardson, TX
12.2003 - 03.2013
- Oversaw extensive email marketing campaigns and diversified SEO/SEM/PPC initiatives, tripling profitability and improving brand equity by 30%
- Skilled in Budgeting, Event Marketing, and Blogging
- Introduced integrated marketing strategies, nearly doubling ROI and reducing cost per click, resulting in significant profitability
- Proficient in Salesforce and Digital Media
- Managed a $400,000 budget, generating a 35% rise in lead generation and identifying high-yield marketing avenues through research
- Skilled in Market Planning and SEM.
Education
Bachelor of Arts - Business Administration
University of Texas At Arlington
Arlington, TXSkills
- Innovative
- Digital Mapping
- Digital Communications
- Campaign Optimization
- Digital Content Development
- Project Leadership
- Gap Analysis
- Search Engine Optimization Practices
- Digital Tools
- Data Insight Management
- Strategic Planning
- Social Media Content Creation
- Data Analytics
- Competitive Analysis
- Lead Generation Strategies
- KPI Understanding
- Online Media Campaigns
- Branding Campaigns
- Best Practices Optimization
- Email Promotions
- Advertising Strategy
- Web Analytics Tracking
- SEO Strategy Development
- Web Content Management
- SEM Trend Knowledge
- Insightful
- Multimedia
- Strategic planning
- Competitive analysis
- Ad development
- Customer targeting
- Keyword optimization
- Critical Thinking
- Organization and Time Management
- SEM trend knowledge
- Dependable and Responsible
Certification
- Google Search
- Display Ads
- Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Strategist
Alert 360
09.2017 - 10.2023
Digital Strategist
RGNP
04.2013 - Current
Marketing Manager/Director
JP Everhart & Co
12.2003 - 03.2013
Bachelor of Arts - Business Administration
University of Texas At Arlington
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