BRAD HILLIGOSS
Milwaukee
Summary
Experienced professional content creator with a strong record of producing high-quality written, visual, and multimedia content. Recognized for developing impactful campaigns that deeply connect with audiences and drive brand growth. Valued for adaptability, collaborative teamwork, and consistently achieving outstanding results. Proficient in content management, SEO strategies, and the art of storytelling.
Overview
9
9
years of professional experience
Work History
Sr. Content Producer
Hudl
01.2023 - Current
- Build and execute content strategy of key marketing initiatives, created social media calendars, prepared video scripts, crafted messaging around new products in emerging markets, and authored company-wide internal communications.
- Social media lead for our club sports-specific Instagram, Twitter, and Facebook—with a primary focus on Instagram.
- Trained junior team members on best practices in content production techniques and optimization strategies.
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
- Monitored content performance using analytics tools, making data-driven decisions for future improvements.
- Fostered strong relationships with industry influencers for potential collaborations or guest contributions to company publications.
- Managed a team of interns to build and execute our social media content calendar.
- Coordinated with freelance writers and designers, ensuring consistent quality and adherence to brand guidelines.
- Managed editorial calendar to ensure timely publication of new content across various channels.
Content Producer
Hudl
06.2019 - 01.2023
- Copywriter and scriptwriter for customer-centric marketing campaigns.
- Experienced in preparing blogs, slide deck presentations, tutorials, podcast ads, event promotion, and social media.
- Studied customer workflows and Hudl's suite of products to create engaging materials that supported sales conversations, and increased awareness of key audiences and adoption of our products.
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
Technical Analyst in Coach Support
Hudl
10.2018 - 06.2019
- Was responsible for measuring the volume of incoming phone, email, and chat interactions and prioritizing issues that the product team would fix.
- Developed comprehensive documentation outlining system specifications and procedures, facilitating seamless knowledge transfer among team members.
- Trained new hires on company-specific tools, systems, and best practices to ensure smooth integration into the team.
- I was also responsible for leading training sessions for new hires and less-tenured members of the support team.
- Worked with other tech analysts to improve core team processes for optimal department efficiency.
- Enhanced system performance by identifying and resolving technical issues through thorough analysis and troubleshooting.
Coach Support Specialist Intern
Hudl
05.2017 - 10.2018
- Handled incoming interactions from users seeking assistance in troubleshooting issues, answering questions, or learning how to use the product.
- Created education materials and held online seminars to teach new users how to use the product.
- Trained new team members on the workflows and processes of the job.
General Manager/Team Leader
Blue Moon Fitness
01.2016 - 01.2017
- Interviewed, hired and trained new team members
- Established staff work schedules
- Met with disgruntled members to find win-win solutions
- Held weekly meetings establishing team and individual production goals, and implemented gamification to promote relationship building between members and staff
- Attended sales conferences and REX roundtable meetings
- Ran seasonal promotions and raffles in the club
Education
Master of Arts - Digital Communications And Media
University of Nebraska-Lincoln
Lincoln, NE01.2023
Bachelor of Arts - Journalism And Mass Communication
University of Nebraska-Lincoln
01.2019
Skills
- Brand storytelling
- Content strategy development
- Content marketing
- Video production
- Multitasking and organization
- Content scheduling
- Content planning
- Social media content campaigns
- Social media marketing
- Content strategy
- SEO techniques
- Editing and proofreading
Timeline
Sr. Content Producer
Hudl
01.2023 - Current
Content Producer
Hudl
06.2019 - 01.2023
Technical Analyst in Coach Support
Hudl
10.2018 - 06.2019
Coach Support Specialist Intern
Hudl
05.2017 - 10.2018
General Manager/Team Leader
Blue Moon Fitness
01.2016 - 01.2017
Master of Arts - Digital Communications And Media
University of Nebraska-Lincoln
Bachelor of Arts - Journalism And Mass Communication
University of Nebraska-Lincoln
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