Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brad Lewis

Saint Louis,MO

Summary

Results-driven Ag Business Professional with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in agricultural industry with in-field cross-channel business experience in seed, crop protection, and digital tools.

Overview

39
39
years of professional experience

Work History

Vice President, Regional Business Lead

Bayer CropScience
01.2014 - Current
  • Minnesota/Wisconsin Region & Ohio Northeast Region: $600M - $1000M Sales, 20 Regional Staff, 8 Direct Reports, 100 Employees
  • Enhanced company profitability by implementing strategic business plans and leading sales initiatives.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs. Cultivated strong relationships with key stakeholders (internal & external) including customers to promote collaboration and long-term success.

Area Business Lead

Bayer CropScience
07.2009 - 01.2014
  • Iowa, Illinois, Missouri, and Kansas Area: $500M Sales, 14 Direct Reports
  • Increased sales revenue by implementing strategic business plans and expanding shelf space with key strategic partners
  • Implemented efficient area management practices, optimizing resource allocation and coverage.
  • Elevated sales performance by coaching employee team members through regular feedback sessions, helping them develop their skills and advance in their careers.
  • Improved efficiency by streamlining sales coverage and implementing best practices across team.

US Distribution Strategy Lead

Bayer CropScience
02.2007 - 07.2009
  • Managing budget of over $500M in Distribution Strategy Resources to enable Strategic Retail Partner representation of Bayer Seed and Crop Protection brands.
  • Developed and implemented business strategies to achieve business goals and stay competitive. Initiated & Implemented strategic focus on Key Accounts, Business Development Agreements, and Key Account Manager Roles in the US.

US Sales Effectiveness Lead

Bayer CropScience
02.2006 - 02.2007
  • Championed organizational change initiatives (US Re-Organization & LFA Role Development) aimed at driving operational excellence across all sales functions, resulting in higher levels of employee engagement and satisfaction.
  • Delivered regular performance reports to senior leadership, providing insights into key metrics and trends affecting business.

Strategic Account Lead - Licensing Business

Bayer CropScience
02.2004 - 02.2006
  • Accounts: $300M Sales, Channel Bio, NC Plus, Fontanelle, Helena, Kruger, & Dairyland
  • Analyzed market trends and competitor activities, adjusting account strategies for continued success.
  • Leveraged detailed reporting tools to track performance metrics across each assigned account, enabling data-driven decision-making for continuous improvement initiatives

Business Team Lead

Bayer CropScience
02.2000 - 02.2004
  • Eastern Nebraska Team: $250M Sales, 14 Direct Reports
  • P & L of Seed, Crop Protection, and Licensee Revenue
  • Collaborated with marketing teams to create effective marketing tactics to help facilitate success for team and customers.
  • Delegated responsibilities effectively, providing coaching to each team member to ensure clear expectations and understanding of roles in achieving overall objectives.

Regional Account Manager

Bayer CropScience
01.1999 - 01.2000

Regional Operations Manager

Bayer CropScience
01.1995 - 12.1999

US Marketing Manager

Bayer CropScience
02.1991 - 12.1995

Sale Representative

Bayer CropScience
06.1985 - 02.1991

Education

MBA - Marketing

Webster University
St Louis, MO
10.1996

Bachelor of Science - Agricultural Business

University of Minnesota - Twin Cities
Minneapolis, MN
06.1985

Skills

  • Sales and Marketing Leadership
  • Business Development
  • Financial Management
  • Change Management
  • Coaching and Mentoring
  • Account Management
  • Results-Driven

Timeline

Vice President, Regional Business Lead

Bayer CropScience
01.2014 - Current

Area Business Lead

Bayer CropScience
07.2009 - 01.2014

US Distribution Strategy Lead

Bayer CropScience
02.2007 - 07.2009

US Sales Effectiveness Lead

Bayer CropScience
02.2006 - 02.2007

Strategic Account Lead - Licensing Business

Bayer CropScience
02.2004 - 02.2006

Business Team Lead

Bayer CropScience
02.2000 - 02.2004

Regional Account Manager

Bayer CropScience
01.1999 - 01.2000

Regional Operations Manager

Bayer CropScience
01.1995 - 12.1999

US Marketing Manager

Bayer CropScience
02.1991 - 12.1995

Sale Representative

Bayer CropScience
06.1985 - 02.1991

MBA - Marketing

Webster University

Bachelor of Science - Agricultural Business

University of Minnesota - Twin Cities
Brad Lewis