Brad Lewis
Saint Louis,MO
Summary
Results-driven Ag Business Professional with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in agricultural industry with in-field cross-channel business experience in seed, crop protection, and digital tools.
Overview
39
39
years of professional experience
Work History
Vice President, Regional Business Lead
Bayer CropScience
2014.01 - Current
- Minnesota/Wisconsin Region & Ohio Northeast Region: $600M - $1000M Sales, 20 Regional Staff, 8 Direct Reports, 100 Employees
- Enhanced company profitability by implementing strategic business plans and leading sales initiatives.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs. Cultivated strong relationships with key stakeholders (internal & external) including customers to promote collaboration and long-term success.
Area Business Lead
Bayer CropScience
2009.07 - 2014.01
- Iowa, Illinois, Missouri, and Kansas Area: $500M Sales, 14 Direct Reports
- Increased sales revenue by implementing strategic business plans and expanding shelf space with key strategic partners
- Implemented efficient area management practices, optimizing resource allocation and coverage.
- Elevated sales performance by coaching employee team members through regular feedback sessions, helping them develop their skills and advance in their careers.
- Improved efficiency by streamlining sales coverage and implementing best practices across team.
US Distribution Strategy Lead
Bayer CropScience
2007.02 - 2009.07
- Managing budget of over $500M in Distribution Strategy Resources to enable Strategic Retail Partner representation of Bayer Seed and Crop Protection brands.
- Developed and implemented business strategies to achieve business goals and stay competitive. Initiated & Implemented strategic focus on Key Accounts, Business Development Agreements, and Key Account Manager Roles in the US.
US Sales Effectiveness Lead
Bayer CropScience
2006.02 - 2007.02
- Championed organizational change initiatives (US Re-Organization & LFA Role Development) aimed at driving operational excellence across all sales functions, resulting in higher levels of employee engagement and satisfaction.
- Delivered regular performance reports to senior leadership, providing insights into key metrics and trends affecting business.
Strategic Account Lead - Licensing Business
Bayer CropScience
2004.02 - 2006.02
- Accounts: $300M Sales, Channel Bio, NC Plus, Fontanelle, Helena, Kruger, & Dairyland
- Analyzed market trends and competitor activities, adjusting account strategies for continued success.
- Leveraged detailed reporting tools to track performance metrics across each assigned account, enabling data-driven decision-making for continuous improvement initiatives
Business Team Lead
Bayer CropScience
2000.02 - 2004.02
- Eastern Nebraska Team: $250M Sales, 14 Direct Reports
- P & L of Seed, Crop Protection, and Licensee Revenue
- Collaborated with marketing teams to create effective marketing tactics to help facilitate success for team and customers.
- Delegated responsibilities effectively, providing coaching to each team member to ensure clear expectations and understanding of roles in achieving overall objectives.
Regional Account Manager
Bayer CropScience
1999.01 - 2000.01
Regional Operations Manager
Bayer CropScience
1995.01 - 1999.12
US Marketing Manager
Bayer CropScience
1991.02 - 1995.12
Sale Representative
Bayer CropScience
1985.06 - 1991.02
Education
MBA - Marketing
Webster University
St Louis, MO10.1996
Bachelor of Science - Agricultural Business
University of Minnesota - Twin Cities
Minneapolis, MN06.1985
Skills
- Sales and Marketing Leadership
- Business Development
- Financial Management
- Change Management
- Coaching and Mentoring
- Account Management
- Results-Driven
Timeline
Vice President, Regional Business Lead
Bayer CropScience
2014.01 - Current
Area Business Lead
Bayer CropScience
2009.07 - 2014.01
US Distribution Strategy Lead
Bayer CropScience
2007.02 - 2009.07
US Sales Effectiveness Lead
Bayer CropScience
2006.02 - 2007.02
Strategic Account Lead - Licensing Business
Bayer CropScience
2004.02 - 2006.02
Business Team Lead
Bayer CropScience
2000.02 - 2004.02
Regional Account Manager
Bayer CropScience
1999.01 - 2000.01
Regional Operations Manager
Bayer CropScience
1995.01 - 1999.12
US Marketing Manager
Bayer CropScience
1991.02 - 1995.12
Sale Representative
Bayer CropScience
1985.06 - 1991.02
MBA - Marketing
Webster University
Bachelor of Science - Agricultural Business
University of Minnesota - Twin Cities
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