Summary
Overview
Work History
Education
Skills
Qualification Profile
Timeline
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Brad Massey

Austin,TX

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

25
25
years of professional experience

Work History

National Director of Sales

Formaspace
07.2023 - 10.2024
  • Led team of account executives and project coordinators.
  • Launched completely revamped GTM strategy.
  • Delivered all virtual and in-person national dealer training.
  • Streamlined forecasting and reporting processes for improved data accuracy.
  • Cultivated a culture of continuous improvement by encouraging employee feedback on processes and implementing necessary changes for better results.
  • Enhanced employee engagement through targeted training programs and mentoring opportunities.
  • Developed new business opportunities by identifying market trends, cultivating partnerships, and generating leads.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Enterprise Account Executive - TOLA

Tonkean
02.2022 - 07.2022
  • Managed full sales cycle including prospecting, discovery and close for companies with >$1B in annual revenue.
  • Carried annual ARR quota of $1.2M.
  • Delivered comprehensive product presentations and demonstrations, showcasing the value proposition to potential clients.
  • Generated new contacts through networking and cold calling.
  • Proficient in multiple sales tools including Linkedin Nav, Outreach, and Zoominfo.

Director of Sales - North America

Metallic (Commvault)
05.2020 - 04.2021
  • Managed a team of 7 Account Executives and 10 outsourced business development reps selling SaaS back-up and recovery to Commercial and Enterprise customers.
  • Grew ARR from $1M to $10M in 3 quarters.
  • Developed strategic GTM plans (digital marketing, install base and channel).
  • Worked daily with the product team to quickly identify issues and opportunities.


Regional Director – North America

UiPath
08.2019 - 05.2020
  • Managed a team of 10 Account Executives across North America.
  • Grew revenue by over 100% in 3 quarters.
  • Developed sales playbooks, account planning, and strategies using MEDDIC, Forced Management, and other sales methodologies.
  • Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.

Director – North American Channel

OneAffiniti, LLC
07.2016 - 06.2019
  • Managed a team of 13 Account Executives.
  • Assisted IT channel partners with through-channel marketing efforts.
  • Developed relationships, built trust, provided guidance on effective digital marketing content and strategy for over 2000 channel partners.
  • Grew revenue by 83%.

Account Executive

Formaspace, LLP
03.2013 - 06.2016
  • Consulted with decision makers to identify requirements, developed customized solutions, and managed sales cycle from origination to close.
  • Interfaced with all levels of decision makers from end user to executive level.
  • Developed ROI and other financial justification analysis for large projects.
  • 173% attainment to revenue quota for FY14.
  • 226% attainment to revenue quota for FY15.

Director Acquisition & Development

Dell, Inc.
01.2005 - 01.2009
  • Spearheaded the launch of the Oklahoma City location including 2 managers and 19 sales reps.
  • Led efforts to drive revenue growth and expand the business to four managers and 40 sales reps within a one-year time frame.
  • Achieved over $40 million in annual revenue and attained 25% annual growth utilizing aggressive sales tactics.

Director, Development Large Accounts

Dell, Inc.
01.2004 - 01.2005
  • Provided leadership and direction to the inside sales teams comprised of 5 managers and 55 sales representatives.
  • Played a key role in generating over $220 million in annual revenue.
  • Managed growth efforts and achieved 22% annual revenue growth.

Director, Small & Medium Business

Dell, Inc.
01.2000 - 01.2004
  • Maintained full responsibility for 11 managers and 108 sales representatives in expanding market share and optimizing sales.
  • Grew FY04 revenue by 31% to $914 million.
  • Received Quarterly Vice President’s Award: only one award given for entire ~1400 employee organization.

Education

Bachelor of Business Administration in Finance -

Texas Tech University
Lubbock, TX

Skills

  • Sales management
  • Internal Communications
  • Partnership Development
  • Recruitment and retention
  • Talent Acquisition
  • Employee Engagement

Qualification Profile

  • Highly accomplished Sales Professional with experience in SaaS, inside and field sales, start-ups, L&D, channel/MSP development, and strategic planning, GTM strategy.
  • High energy account executive delivering consistent and outstanding results.
  • Recipient of numerous awards including Circle of Excellence Trip Awards and Vice President’s Award for leadership and individual sales excellence.

Timeline

National Director of Sales

Formaspace
07.2023 - 10.2024

Enterprise Account Executive - TOLA

Tonkean
02.2022 - 07.2022

Director of Sales - North America

Metallic (Commvault)
05.2020 - 04.2021

Regional Director – North America

UiPath
08.2019 - 05.2020

Director – North American Channel

OneAffiniti, LLC
07.2016 - 06.2019

Account Executive

Formaspace, LLP
03.2013 - 06.2016

Director Acquisition & Development

Dell, Inc.
01.2005 - 01.2009

Director, Development Large Accounts

Dell, Inc.
01.2004 - 01.2005

Director, Small & Medium Business

Dell, Inc.
01.2000 - 01.2004

Bachelor of Business Administration in Finance -

Texas Tech University

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Brad Massey