Summary
Overview
Work History
Education
Skills
Timeline
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BRAD NORTHCUTT

LEAGUE CITY,TX

Summary

I have built a robust and successful career in automotive sales over the past three decades, starting in 1988. My journey began as a Service Porter at Selman Chevrolet in California, where I quickly demonstrated my knack for problem-solving and customer service. As my career progressed, I took on increasingly responsible roles within the automotive industry.

In 1996, I stepped into the role of New Car Sales Manager at Sterling McCall Toyota in Houston. Here, I refined my skills in sales strategy and interdepartmental collaboration, significantly boosting new car sales. My ability to understand market trends and competitor activity became key as I adeptly kept our dealership competitive.

By October 2009, I transitioned to managing pre-owned sales at Texas Marine, focusing on used boats. I effectively managed inventory levels and utilized digital marketing to reach target audiences, significantly enhancing both sales and customer satisfaction.

In 2018, I took on the position of Sales Manager at DeMontrond Hyundai/Genesis in Texas City. This role allowed me to further sharpen my team leadership and strategic marketing skills. My initiatives not only increased sales revenue but also improved profitability by implementing innovative sales strategies and enhancing customer relationships.

In March 2024, I embraced the role of General Sales Manager at North Freeway Hyundai in Spring/Woodlands. In this position, I lead a high-performing sales team, motivating them to exceed objectives through rigorous training, effective pricing strategies, and daily performance tracking. My efforts consistently yield sales targets and high customer satisfaction ratings, reinforcing my commitment to excellence in automotive sales management.

My career is distinguished by my ability to develop and implement strategic sales practices, mentor and motivate teams, and drive revenue growth while ensuring customer satisfaction remains at the forefront of all business operations. My comprehensive understanding of the automotive market and customer needs has consistently led to successful outcomes and positions me as a leader in the industry.

Overview

37
37
years of professional experience

Work History

GENERAL SALES MANAGER

NORTH FREEWAY HYUNDAI
03.2024 - Current
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
  • Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
  • Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed.
  • Upheld company policies and implemented standards fairly.
  • Reduced operational costs by identifying inefficiencies within the sales process and recommending targeted improvements.
  • Developed and implemented comprehensive salesperson training program.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
  • Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
  • Maintained extensive knowledge of company products and services.
  • Enhanced customer satisfaction by delivering personalized service and addressing concerns in a timely manner.
  • Negotiated favorable contract terms with vendors and suppliers to secure cost-effective deals on behalf of the company.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

Sales Manager

DeMontrond Hyundai/Genesis
10.2018 - 03.2024
  • Provided coaching and feedback to staff on an ongoing basis in order to improve job performance
  • Conducted regular training sessions with sales team members to ensure effective sales techniques were used
  • Developed and implemented sales strategies to increase market share and profitability
  • Monitored competitor activity to stay ahead of the competition in terms of products, services, and pricing
  • Established and adjusted selling prices by monitoring costs, competition and supply and demand
  • Sales Team Management
  • Strategic Planning & Marketing
  • Customer Satisfaction Enhancement
  • Inventory Management
  • Negotiation & Deal Closure
  • Social Media Marketing
  • Team Motivation & Leadership
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.

Pre-Owned Sales Manager

Texas Marine
10.2009 - 06.2018
  • Utilized social media platforms effectively to reach target audiences for new and used boat promotions
  • Conducted regular performance reviews of sales staff and provided feedback on areas for improvement
  • Resolved customer complaints regarding the purchase or sale of a pre-owned vehicle in a timely manner
  • Managed inventory levels of pre-owned boats to ensure optimal availability and selection for customers

New Car Sales Manager

Sterling McCall Toyota
10.1996 - 08.2009
  • Developed and implemented strategies to increase sales of pre-owned vehicles
  • Collaborated with other departments such as finance, parts, service to provide exceptional customer service
  • Identified cost savings initiatives that improved profitability in the used boat department
  • Monitored competitor activity in order to remain competitive in the marketplace

SERVICE PORTER

Selman Chevrolet
05.1988 - 03.1996
  • Demonstrated strong problem-solving skills when addressing any issues that arose during daily operations or customer interactions.
  • Enhanced customer satisfaction by promptly greeting and directing them to the appropriate service area.
  • Displayed adaptability during periods of high volume or unexpected challenges within the workplace, ensuring seamless day-to-day operations despite unforeseen circumstances.
  • Demonstrated commitment through impeccable attendance and quality performance.

Education

High School Diploma -

EL MODENA
Orange, CA
05-1992

Skills

  • Sales strategy development
  • Employee training
  • Team building
  • Negotiation skills
  • Motivational leadership
  • Leadership and team building
  • Coaching techniques
  • Sales development
  • Profitability improvement

Timeline

GENERAL SALES MANAGER

NORTH FREEWAY HYUNDAI
03.2024 - Current

Sales Manager

DeMontrond Hyundai/Genesis
10.2018 - 03.2024

Pre-Owned Sales Manager

Texas Marine
10.2009 - 06.2018

New Car Sales Manager

Sterling McCall Toyota
10.1996 - 08.2009

SERVICE PORTER

Selman Chevrolet
05.1988 - 03.1996

High School Diploma -

EL MODENA
BRAD NORTHCUTT