Brad O’Guynn
Mobile
Summary
Driven and accomplished leader with over 20 years of success leading sales, marketing, operations, and communications initiatives across hospitality, international publishing, sports, and non-profit sectors. Proven track record of accelerating revenue growth, streamlining operations, and elevating customer engagement through strategic planning and hands-on leadership. Known for building and empowering high-performing teams, optimizing performance, and delivering measurable business results. Passionate about driving initiatives, taking ownership, creating positive collaboration, and continuous improvement to achieve organizational excellence.
Overview
28
28
years of professional experience
Work History
Manager In Training (MIT)
Waffle House
Mobile
08.2025 - Current
- Help manage all aspects of restaurant operations to ensure the unit is production-ready and profitable.
- Deliver optimal guest services fostering a welcoming atmosphere.
- Conduct daily shift cash drawer changes, manage bank deposits, and oversee end-of-shift financial responsibilities.
- Prepare a wide variety of meals as an MIT and Grill Operator, including breakfast, lunch, and dinner, ensuring high-quality food standards.
- Assist in managing inventory of operating supplies, coordinating with multiple vendors to optimize efficiency.
- Foster a positive work environment, motivate associates, and ensure high team morale to enhance productivity.
- Participate in the hiring process, conduct interviews, evaluate employee performance, create schedules, and address any workplace issues or conflicts.
- Order and maintain food and produce inventory effectively, implementing strategies to reduce food costs, conduct commissary audits, and perform daily floor counts.
- Ensure all staff adhere to sanitation and safety policies, maintaining a clean and safe workplace.
- Oversee cash register operations, manage to-go orders, process refunds, handle gift cards, and ensure accurate customer transactions.
Marketing Director
Aloha Hospitality International
Loxley
10.2022 - 04.2025
- Spearheaded the development and execution of annual strategic marketing and communication plans for a multi-concept hospitality group ($50M+ annual sales).
- Led organic growth strategies encompassing digital marketing (SEO, email, social media), branding, earned media, and the development of compelling communication materials.
- Negotiated and managed media contracts (print, digital, radio, outdoor) and cultivated high-profile media partnerships (NCAA, high school athletics) to enhance brand reach.
- Directed the creation of internal and external communication collateral, including marketing materials and recruitment campaigns.
- Managed multi-concept websites, leveraging web analytics to optimize content and improve user engagement.
- Oversaw social media strategy and content creation for 15 restaurants, implementing sponsored posts and engaging copy to build brand presence.
- Drove customer engagement and retention through loyalty programs, promotions, and targeted communication strategies.
- Formulated and executed marketing and communication plans for new restaurant openings, including media events and internal communications.
- Served as the key point of contact for community events, charitable giving, press opportunities, and media relations.
- Worked closely with the Operations Team on menu strategy, food preparation, and daily restaurant operating processes.
Vice President of Sales & Marketing
Elevator World, Inc.
Mobile
03.2004 - 10.2022
- Developed and implemented comprehensive marketing and communication initiatives (print, digital, PR, email, collateral) for a global publishing company, enhancing brand recognition in 80 countries.
- Oversaw the company's digital presence, managing eight websites to increase traffic and deliver relevant information.
- Directed the creation and dissemination of a biannual catalog (150+ products) and other key communication materials.
- Managed social media and e-commerce platforms, leading to increased sales and customer engagement.
- Created editorial content for international publications, websites, and blogs, strengthening the company's voice and thought leadership.
- Developed and executed marketing and communication plans across diverse international markets, adhering to budget constraints.
- Regularly presented to internal teams, at industry events, and the Board of Directors, demonstrating strong communication and presentation skills.
- Cultivated and managed new business partnerships and advertising contracts.
- Led the commercial department, consistently exceeding annual sales targets ($3M+).
- Coordinated and attended all domestic and international trade shows/special events while cultivating strong personal and business relationships.
South Alabama Program Coordinator
Make-A-Wish Foundation of Alabama
Mobile
07.2002 - 03.2004
- Established and grew a new regional office, serving as the primary point of contact and communication lead.
- Implemented volunteer programs and training, resulting in a significant increase in community involvement.
- Enhanced fundraising efforts and doubled donations through targeted communication and outreach strategies (direct mail, email, grant writing, special events).
- Managed all public relations and communication activities, including speaking engagements, press releases, newsletters, and media correspondence.
- Built strong relationships with business leaders and civic organizations to support the organization's mission.
Director of Sales/Marketing & Merchandising
Mobile Mysticks Hockey Club
Mobile
06.1997 - 03.2002
- Promoted to director after only two years with the company.
- Trained, supervised, and motivated a sales team of eight.
- Implemented and managed an annual departmental budget of over $750,000.
- Increased overall season ticket holder base by 25% as manager.
- Directed the development and production of marketing and sales materials such as brochures, proposals, inserts, print ads, and direct mail pieces.
- Consistently achieved a yearly personal sales growth of 20-25% despite a declining market.
- Maintained and serviced over 700 corporate and individual accounts.
- Designed and implemented new retail product lines, managed inventory, maintained the e-commerce website, and handled all inquiries and orders for merchandise.
- Responsible for prospecting, cold calling, setting appointments, and closing sales.
Education
Bachelor of Science - Sports and Event Marketing
University of South Alabama
Mobile, Alabama06.1997
Associate of Science - Business Administration
Faulkner State Community College
Bay Minette, Alabama06.1994
Skills
- Microsoft Office and Google Suite
- Apple iWork
- Strategic project planning
- Customer relationship management
- Project management
- Problem-solving
- Restaurant operations
- Time management
- Data analysis
- Leadership
- Adaptability
- POS systems
- Financial management
- Food safety compliance
- Inventory control
- Multitasking
Timeline
Manager In Training (MIT)
Waffle House
08.2025 - Current
Marketing Director
Aloha Hospitality International
10.2022 - 04.2025
Vice President of Sales & Marketing
Elevator World, Inc.
03.2004 - 10.2022
South Alabama Program Coordinator
Make-A-Wish Foundation of Alabama
07.2002 - 03.2004
Director of Sales/Marketing & Merchandising
Mobile Mysticks Hockey Club
06.1997 - 03.2002
Bachelor of Science - Sports and Event Marketing
University of South Alabama
Associate of Science - Business Administration
Faulkner State Community College