Jennifer Pattison
Ontario,NY
Summary
Creative Marketing Director with expertise across multiple facets of marketing channels including email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
25
25
years of professional experience
Work History
Director of Marketing Support & Research
Pyramid Brokerage Company
Fairport, NY
01.2012 - Current
- More than 10 years of solid B2C/B2B marketing experience, delivering profitable solutions, attracting and maintaining customers.
- Responsible for development, coordination and implementation of multi-media marketing strategies.
- Produce effective print and digital marketing communications based on specific project goals/requests.
- Interview potential clients to gather appropriate market needs and wants appropriate for their market segment.
- Drive strategic direction and vision for global branding, and lead development of branding throughout the year to ensure an optimized brand presence and performance for clients.
- Coordinate with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Develop and present marketing plans and reports to CEO.
- Analyze campaign performance and optimizing based on acquisition and engagement goals and use performance data to drive decision making.
- Evaluate target market research and adjust strategies to address competitive influences and changing market.
- Devise and deploy online marketing plans with effective SEO, social media and viral video campaign strategies.
- Build brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Increase website traffic each month using cutting-edge inbound | outbound marketing techniques.
Practice Communications and Client Services Administrator
Veritas Financial/ AXA Advisors, LLC
Rochester, NY
01.2005 - 01.2012
- Responsible for client marketing communications through producer group website, E-Relationship email marketing platform, Client-Link client mailing platform and personal correspondence.
- Designed strategic marketing and advertising campaigns to enhance agency development in market.
- Monitored metrics and developed actionable insights to improve efficiency and performance of client accounts.
- Worked with clients to improve life choices and maximize benefits of programs.
Corporate Communications Manager
Lenel Systems International, Inc
Pittsford, NY
01.1999 - 01.2003
- Over seen all trade show logistics, onsite setup, management event presentations, and event after-hours client networking
- Wrote and distributed press releases for company and clients.
- Managed web design team: responsible for maintaining company image and message consistency, updating website with current company news and announcements, and SEO.
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.
- Led public relations and communications team.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Education
NYS Real Estate License -
Rochester Association of Realtors
Rochester, NY2012
A.A.S - Marketing
Monroe Community College
1998
Skills
- Key decision making
- Team Leadership
- Analytics and SEO
- Project Management
- Marketing and advertising
- Market Analysis skills
- Database Management
- Campaign development
- Digital marketing
- Market planning and execution
- Media relations
- B2B
- Multichannel Marketing
- Project Management
- Salesforce SaaS
Affiliations
ICSC: A member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies
Timeline
Director of Marketing Support & Research
Pyramid Brokerage Company
01.2012 - Current
Practice Communications and Client Services Administrator
Veritas Financial/ AXA Advisors, LLC
01.2005 - 01.2012
Corporate Communications Manager
Lenel Systems International, Inc
01.1999 - 01.2003
NYS Real Estate License -
Rochester Association of Realtors
A.A.S - Marketing
Monroe Community College
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