Brad Pfaff
Bloomfield,CT
Summary
Highly driven graduate student seeking to leverage a strong academic background in marketing and proficiency in business analytics tools and techniques, bringing data-driven insights to effectively target and accelerate business growth.
Overview
2
2
years of professional experience
Work History
Business Insights & Analytics - Summer 2023 Intern
Travelers Insurance Co.
06.2023 - 08.2023
- Analyzed policy data with SQL, isolating premium discrepancies > 25% and identifying change drivers
- Integrated contract data into dashboards, aiding renewal conversations with providers
- Collaborated with IT/Operations, enhancing policy data analysis efficiency
- Communicated project status in daily meetings, addressing offshore team issues
- Assisted PM in coordinating tasks, improving team communication for efficiency
Technical Support Specialist
University of Connecticut
02.2022 - 06.2023
- Completed 30+ hours of IT/Security training
- Provided IT support, documented issues, and resolved tickets per team procedures
- Provided in-person, amiable front desk support to over 30,000 students
Business Insights & Analytics - Winter 2022 Intern
Travelers Insurance Co.
11.2022 - 01.2023
- Used Python to analyze 6 years of data, identifying customer coverage trends
- Created visualizations predicting future coverage submissions for existing customers
- Presented project outcomes to the executive team
Marketing & Operations Intern
Levo International
11.2021 - 08.2022
- Levo is a non-profit organization using hydroponic farming systems to build global food-security solutions
- Researched growth patterns, predicting hydroponic growth timelines
- Promoted, sold, and installed products, assisting B2C/B2B sales
- Executed Mailchimp campaigns with an audience engagement rate of 23%
- Launched sales campaigns, promoting weekly food delivery subscriptions
- Created visual content on social media, boosting advertisements and platform traffic by 15%
Education
Master of Science in Business Analytics and Project Management with a Marketing Analytics concentration -
University of Connecticut
12.2024
Bachelor of Science in Marketing with a Digital concentration; Data Analytics minor; Cumulative GPA: 3.6/4.0 -
University of Connecticut
05.2023
Skills
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Flexible and Adaptable
- Attention to Detail
Websites
Skillsandstrengths
Target Marketing and Segmentation, Performance Metrics/KPIs, Strategy Optimization, Digital Marketing, Content Creation, Experience with GPT-4, OpenAI API, Dify.AI, chatbot development, SQL, Python, R, Tableau, SAS, JMP, Qlik Sense, Excel, Jira (Agile), Basecamp, MS Office (Project, Excel, PowerPoint, SharePoint), Excellent written and verbal communication with diverse audiences, Quick adaptability with problem-solving and organization in independent and team settings.
Projects
Potoo Dify.ai GPT Model Enhancement, MSBAPM Capstone, Project Lead, 06/2024, 07/2024, Developed and refined chatbot workflows, increasing Amazon violation claim success rates by an estimated 20%., Conducted EDA in SAS and Python to help build a regression model for precise claim success predictions., Enabled automated policy navigation and a scalable KB, helping clients protect brand reputation on Amazon., Improved user prompts and LLM instructions for better claim submission guidance and accuracy. Dietary Application Optimization Model, MSBAPM Business Decision Modelling, Project Lead, 05/2024, 06/2024, Built Python opt. model targeting the $24.6B vegan market, improving diet plans' nutritional and economic value., Predicted 15,000+ downloads and $500K revenue by year two., Showcased potential savings of 15% on users' grocery bills through shopping optimization.
Timeline
Business Insights & Analytics - Summer 2023 Intern
Travelers Insurance Co.
06.2023 - 08.2023
Business Insights & Analytics - Winter 2022 Intern
Travelers Insurance Co.
11.2022 - 01.2023
Technical Support Specialist
University of Connecticut
02.2022 - 06.2023
Marketing & Operations Intern
Levo International
11.2021 - 08.2022
Master of Science in Business Analytics and Project Management with a Marketing Analytics concentration -
University of Connecticut
Bachelor of Science in Marketing with a Digital concentration; Data Analytics minor; Cumulative GPA: 3.6/4.0 -
University of Connecticut
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