Summary
Overview
Work History
Education
Skills
Timeline
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Brad Richards

West Hollywood,CA

Summary

Objective is to gain an opportunity to succeed while being a sales leader that represents the company’s long-term objective utilizing my skills, knowledge and leadership. My career goals are forthright and consistent with the philosophy and fundamental attributes of the company structures as it relates to sustainability and growth potential. Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success.

Overview

17
17
years of professional experience

Work History

National Sales Director

Hanesbrands
West Hollywood
07.2023 - Current
  • Developed and executed nationwide sales tactics to boost market presence, enhance market portion, and maximize profitability.
  • Analyzed customer feedback, identifying potential areas of improvement in sales process.
  • Held frequent meetings with regional sales managers to assess performance goals, discuss new products, and offer expert advice on optimal strategies.
  • Established region-specific key performance indicators to track progress towards goals.
  • Monitored regional budgets to ensure cost control and achieve desired outcomes.
  • Provided continuous coaching and mentorship to enhance individual performance levels within regional sales teams.
  • Collaborated with executive management team to develop and execute strategic initiatives aimed at boosting revenue growth.

Senior Regional Manager

HanesBrands
Los Angeles
04.2019 - Current
  • Responsible for managing the operations of 39 stores and driving profitability.
  • Managed retail stores for HanesBrands, Maidenform, and Champion across six states in the US: CA, OR, WA, CO, NM, and TX
  • Managed up to 45 stores and supervised 4 area managers
  • Promoted to Senior Regional in my first year with the company and currently the only Senior RM.
  • Managed a diverse portfolio of 5 different brands under HanesBrands umbrella in the USA.
  • Developed and implemented an effective recruiting program for multiple retail locations
  • Implemented effective techniques for conducting interviews
  • Promoted 2 Area Managers to RM and 1 SM to Area Manager.
  • Implemented shared compliance documents for field organization to monitor store compliance.
  • Consistently ranked in the top 30% of sales representatives for the past four years
  • Enhanced performance by developing, motivating, and ensuring team accountability
  • In the field of DTC, ranked among the top 5% for exceptional leadership.

Regional Manager

AM Retail Group
Los Angeles, CA
04.2010 - 02.2019
  • At the peak of our business I had 70 stores doing 85M
  • I had 5 District Sales Managers reporting to me
  • I was responsible for day to day operations and 4 wall profit for each location
  • I worked closely with the DM’s to improve profitability
  • Won Presidents Cup my first year, top sales Q4
  • First 3 years at Wilsons I beat my goals and was top in KPI’s
  • Promoted to RSM after 2 years
  • Transitioned G H Bass to AM Retail Group
  • Worked with cooperate partners to drive top line sales
  • Revamped next level training program
  • Top ranked in expenses control
  • Helped with the start-up of Karl Lagerfeld
  • 5 Store Managers promoted to District and 2 District promoted to Regional Managers.

District Manager

American Eagle Outfitters
Los Angeles, CA
08.2007 - 10.2009
  • Supervised 9 stores with an annual volume of 22M
  • Covered the LA inter city stores
  • My responsibilities include the day to day operations and profit of each location
  • This includes but not limited to people, product and processes
  • Finished 2008 with second best performance to plan in region
  • Elevated over all store standards for entire district
  • Revamped stockroom set up to maximize product flow
  • Developed and trained SM to DM

Education

Studied business administration -

BYU

Skills

  • Cost Control
  • Employee Development
  • Verbal and Written Communication
  • Performance Tracking and Evaluation
  • Goal Setting
  • Recruitment and Hiring
  • Team Building
  • Scheduling and Coordinating
  • Customer Relationship Management
  • Business Analysis and Reporting
  • Human Resources Management
  • P&L Oversight
  • MS Office
  • Computer Skills

Timeline

National Sales Director

Hanesbrands
07.2023 - Current

Senior Regional Manager

HanesBrands
04.2019 - Current

Regional Manager

AM Retail Group
04.2010 - 02.2019

District Manager

American Eagle Outfitters
08.2007 - 10.2009

Studied business administration -

BYU

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Brad Richards