Brad Roark

Inspirata is an oncology informatics company that offers several software solutions leveraging scalable AI and NLP technology in the clinical trial and cancer registry spaces.

In this role, collaboration with team members, including executive-level subject-matter experts and senior members of the sales and marketing organization was a primary function. Additionally, ownership from end-to-end digital aspects of the software product lines as it relates to lead-generation programs. Day to day duties included HubSpot administration, website management, lead-generation and analytics tracking.

• Design, create and manage innovative and interactive digital inbound lead-generation programs
• Ensure smooth and well tracked lead progression, qualification and hand-off to Sales
• Measure and report performance of all digital marketing programs, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Responsible for website enhancements, structural setup and server maintenance
• Email marketing campaign management
• Landing page creation and analytics setup/tracking
• Contact and company database management
• Workflow configuration and management
• Third-party software implementations
• Website manager

The Omnia Group provides products and services for companies to better manage their workforce. Talent optimization for the human resources industry.

• Guided corporate team and continue to educate on multiple aspects related to digital marketing
• Oversaw the marketing strategy and implementation of systems required to accomplish marketing goals
• Integrated HubSpot with Salesforce to better optimize marketing efforts to the existing 40k contacts
• Diagnosed and resolved numerous issues with the website;including SEO and JS implementation errors
• Hands on configuration and setup with Wordpress, Salesforce and HubSpot
• Responsible for website changes and maintenance
• Responsible for HubSpot lists, workflows, landing page creation and overall maintenance
• Primary contact for digital agency
• Developed plan with agency focused on digital marketing
• Responsible for website enhancements, structural setup and server maintenance

White Cloud Electronic Cigarettes is one of the top companies in the cigalike industry with online sales generating 95% of all revenue.

• Managed the marketing and development team with a focus on project completion utilizing my skill set as a technical marketer
• Responsible for the planning and execution of all digital projects related to the online properties
• Supervised a team comprised of designers, SEO specialists, content marketing specialists, social media manager, a front end developer and PHP developers
• Spearheaded website redevelopment in 2014 introducing responsive design
• Implemented proprietary order subscriptions functionality and customer reward points
• April 2016 responsible for decoupling MailChimp from the ecommerce platform and transitioning to HubSpot
• Responsible for establishing email automation triggers to better nurture the contact list
• In 2017 led the migration from HTTP to HTTPS for White Cloud online properties
• Four years working with Magento ecommerce and Wordpress platforms
• Extensive landing page and campaign development experience
• Utilizing both HubSpot CMS and static HTML pages to create destination and click through landing pages
• Developed quarterly campaigns to engage with affiliates
• Utilized Google Analytics and Tableau for data analysis
• Routine ad hoc reporting required to accompany the systems noted above
• Responsible for website enhancements, structural setup and server maintenance
• Oversaw CJ affiliate program

Regus is a global leader in the office space industry with revenue of $2B and 2000 locations.

• Managed SEM team, point of contact for Global SEO team, and worked with Analytics to improve the North America online presence building upon the 15k/month digital leads
• Executed digital roadmap and strategy for organic search and paid advertising
• Established best practices for paid search landing pages with emphasis on mobile experience yielding an 18% increase in leads Qtr. 1 2014 vs. Qtr. 1 2013
• Integrated mobile responsive landing pages and best practices into paid search producing a 200% increase in phone call leads YoY
• Assisted in improving the global website template increasing overall online conversions by 22% in the United States

• Constructed and administered the marketing plan in concert with the company's web strategy.
• Conducted audit of previous website CMS, copy, hosting, keywords, internal link structure, URL structure and user functionality, pinpointing website architecture errors
• Designed and developed website focused on SEO and website usability best practices, built using responsive design and Wordpress
• Analyzed organic and paid traffic to consistently improve content on the website and marketing channels
• Created A/B testing for paid advertising copy and landing pages for 32 locations, reducing expenditures
  by over $20K in nine months
• Developed and monitored social media campaigns, facilitating a 600% increase in social

Contributed to the development of comprehensive digital marketing strategies that incorporated SEM efforts alongside social media advertising, email marketing, and content creation for a holistic approach to online growth.

• Developed small business websites, trained staff on social media and initiated web strategies to enhance
  company's online presence via their chosen sales channels.
• Handled project collaborations between in-house marketing teams, and third party service providers.
  Managed all stages of website development projects
  Performed market research and analysis, providing online branding opportunities.
• Monitored campaign results, analyzed key metrics, and optimized click-through and conversion rates.
  Conducted on-page marketing activities to increase conversion rate by identifying seasonal promotional opportunities.
• Established or revamped email marketing campaigns for optimal lead generation and consumer
  interaction.
• Competitor website analysis.

Provided proprietary inventory software and marketing tools enabling automotive dealerships to automate inventory data propagation across multiple online sales channels.

• Developed product knowledge and identified which services met clients needs and achieved goals set forth by the company.
• Managed software integration and online sales channel setup
• Led internet departments and media managers in expanding location specific web strategy development
• Performed website and marketing channel audits to pinpoint areas of opportunity, implementing automation tools to increase exposure
• Coordinated projects with third party vendors, technology upgrades and CRM setup
• Functioned as marketing consultant and inventory listing service for eBay, Cars.com, Autotrader, and dealership specific websites