Summary
Overview
Work History
Education
Skills
Certification
Timeline
GeneralManager
Brad Sebastian

Brad Sebastian

Senior Marketing Executive
Houston,TX

Summary

Senior marketing executive with over 20 years of experience driving digital marketing strategies, managing high-performing teams, and building brand presence for global organizations. Currently leading North American digital marketing initiatives at Raise3D, where I’ve increased market share through targeted campaigns and data-driven optimizations. Extensive experience in developing comprehensive strategies that integrate B2B marketing, marketing automation, and lead generation while maximizing ROI through platforms like HubSpot and Salesforce. Industry experience spans oil and gas, power generation, chemical engineering, and manufacturing. Passionate about scaling businesses, optimizing digital footprints, and delivering measurable results in fast-paced environments.

Overview

11
11
years of professional experience
3
3
Certifications

Work History

Digital Marketing Manager

Raise3D Technologies
Houston, TX
12.2023 - Current
  • Integrated CRM systems (HubSpot and Salesforce) and automated lead generation processes, improving conversion rates by 30%
  • Managed trade show marketing efforts, enhancing brand visibility and engagement across key industry events
  • Directed content creation initiatives, overseeing white papers, case studies, and technical materials that effectively positioned Raise3D’s innovative products to both technical and executive audiences.

Digital Marketing Consultant

Tangible Communications
Houston, TX
04.2020 - Current
  • Developed and executed digital marketing strategies for clients in oil and gas, contracting, engineering, and finance
  • Increased client lead generation by 40% through integrated campaigns utilizing SEO, marketing automation, and content marketing
  • Provided strategic consulting on digital transformation, helping businesses adapt to post-COVID market shifts
  • Worked closely with leadership teams to align marketing operations with long-term business goals, improving overall ROI.

Marketing Manager

Integrated Global Services (IGS)
Houston, TX
11.2016 - 04.2020
  • Drove global marketing efforts for a leader in surface protection solutions in the oil and gas and power generation industries
  • Developed and executed marketing campaigns promoting high-velocity thermal spray (HVTS) coatings and other technologies, increasing customer acquisition by 20%
  • Managed cross-functional teams to position IGS effectively in key global markets, resulting in significant market share growth
  • Led market research initiatives to identify emerging opportunities and optimize marketing strategies in new regions.

Marketing Account Executive

ELL Creative
Houston, TX
10.2013 - 08.2015
  • Managed multi-channel marketing campaigns for B2B clients, resulting in a 15% increase in client retention
  • Led account strategy, content development, and client communication, consistently exceeding sales targets
  • Delivered proposals that improved client acquisition by focusing on tailored digital strategies.

Education

BBA - Marketing

Texas A&M University
College Station, TX

Master of Arts - Communications

University of Houston
Houston, TX

Skills

Audience Engagement

Certification

HubSpot Academy: Content Marketing

Timeline

Digital Marketing Manager

Raise3D Technologies
12.2023 - Current

Digital Marketing Consultant

Tangible Communications
04.2020 - Current

Marketing Manager

Integrated Global Services (IGS)
11.2016 - 04.2020

Marketing Account Executive

ELL Creative
10.2013 - 08.2015

BBA - Marketing

Texas A&M University

Master of Arts - Communications

University of Houston
Brad SebastianSenior Marketing Executive