Brad Sebastian
Senior Marketing Executive
Houston,TX
Summary
Senior marketing executive with over 20 years of experience driving digital marketing strategies, managing high-performing teams, and building brand presence for global organizations. Currently leading North American digital marketing initiatives at Raise3D, where I’ve increased market share through targeted campaigns and data-driven optimizations. Extensive experience in developing comprehensive strategies that integrate B2B marketing, marketing automation, and lead generation while maximizing ROI through platforms like HubSpot and Salesforce. Industry experience spans oil and gas, power generation, chemical engineering, and manufacturing. Passionate about scaling businesses, optimizing digital footprints, and delivering measurable results in fast-paced environments.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
Digital Marketing Manager
Raise3D Technologies
Houston
12.2023 - Current
- Integrated CRM systems (HubSpot and Salesforce) and automated lead generation processes, improving conversion rates by 30%
- Managed trade show marketing efforts, enhancing brand visibility and engagement across key industry events
- Directed content creation initiatives, overseeing white papers, case studies, and technical materials that effectively positioned Raise3D’s innovative products to both technical and executive audiences.
Digital Marketing Consultant
Tangible Communications
Houston
04.2020 - Current
- Developed and executed digital marketing strategies for clients in oil and gas, contracting, engineering, and finance
- Increased client lead generation by 40% through integrated campaigns utilizing SEO, marketing automation, and content marketing
- Provided strategic consulting on digital transformation, helping businesses adapt to post-COVID market shifts
- Worked closely with leadership teams to align marketing operations with long-term business goals, improving overall ROI.
Marketing Manager
Integrated Global Services (IGS)
Houston
11.2016 - 04.2020
- Drove global marketing efforts for a leader in surface protection solutions in the oil and gas and power generation industries
- Developed and executed marketing campaigns promoting high-velocity thermal spray (HVTS) coatings and other technologies, increasing customer acquisition by 20%
- Managed cross-functional teams to position IGS effectively in key global markets, resulting in significant market share growth
- Led market research initiatives to identify emerging opportunities and optimize marketing strategies in new regions.
Marketing Account Executive
ELL Creative
Houston
10.2013 - 08.2015
- Managed multi-channel marketing campaigns for B2B clients, resulting in a 15% increase in client retention
- Led account strategy, content development, and client communication, consistently exceeding sales targets
- Delivered proposals that improved client acquisition by focusing on tailored digital strategies.
Education
BBA - Marketing
Texas A&M University
College Station, TXMaster of Arts - Communications
University of Houston
Houston, TXSkills
Audience Engagement
Marketing Strategies
Market Analysis
Digital Marketing
Search Engine Optimization
Content Marketing
Social Media Marketing
Email Marketing
Social Media Management
Copywriting and editing
Client Relationship Management
Google Analytics proficiency
SEM strategy development
Marketing Automation Tools
Brand Development
Email marketing campaigns
Certification
HubSpot Academy: Content Marketing
Timeline
Digital Marketing Manager
Raise3D Technologies
12.2023 - Current
Digital Marketing Consultant
Tangible Communications
04.2020 - Current
Marketing Manager
Integrated Global Services (IGS)
11.2016 - 04.2020
Marketing Account Executive
ELL Creative
10.2013 - 08.2015
BBA - Marketing
Texas A&M University
Master of Arts - Communications
University of Houston