Summary
Overview
Work History
Education
Skills
Websites
Certification
Military Service
Timeline
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Brad Stidham

Muscle Shoals,AL

Summary

Strategic and execution-focused marketing leader with a proven track record of accelerating broadband penetration in high-priority, underdeveloped markets. Currently leading commercial marketing for T-Mobile Fiber, with responsibility for driving local market fiber adoption through precision-tuned GTM strategies, offer innovation, and rapid-response campaigns. Expert at managing and mentoring newly transitioned teams, transforming former event staff into high-performing commercial marketing managers aligned to regional penetration and revenue growth goals. Brings deep cross-functional alignment, performance marketing acumen, and a bias for action to every market activation—consistently delivering above-market fiber take rates and scalable programs across channels including D2D, outbound, referral, and community-based efforts.

Professional business leader prepared for challenges of Senior Manager role. Combines deep understanding of business operations with commitment to driving team success and achieving significant results. Renowned for adaptability in dynamic environments and collaborative approach to problem-solving, leveraging keen analytical and decision-making skills.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sr. Manager, Commercial Marketing

T-Fiber (T-Mobile)
03.2025 - Current
  • Led commercial marketing strategy for T-Mobile Fiber in emerging and high-opportunity markets, focusing on localized growth tactics and cross-channel acquisition. Directed and developed a team of newly transitioned commercial marketing managers to own market-level penetration targets. Built high-impact programs that combined field marketing, digital outreach, offer development, and grassroots tactics to drive exponential subscriber growth.
  • Key Achievements:
  • Generated 12X subscriber growth (1,458 to ~18,000) within 10 months by designing integrated market penetration playbooks.
  • Launched outbound calling program accounting for 20% of gross adds during winter D2D slowdowns.
  • Managed $4M marketing budget to deliver 2,100 fiber orders in 30 days (3% HH penetration vs. 2% national avg).
  • Created first-ever gift card and referral programs, significantly lifting conversion and WOM adoption.
  • Built and deployed MDU/HOA offer frameworks to support 3rd party prospecting teams.
  • Mentored former event specialists into quota-carrying marketers responsible for growth and QGP attainment.

Sr. Product Marketing Manager

Home Internet at T-Mobile
01.2020 - 03.2025
  • Directed marketing strategy for T-Mobile’s Home Internet product, growing the base from
  • Owned $15M quarterly budget, contributing to >$1B in annual revenue.
  • Created 'Make Xfinity Your Ex' campaign, directly countering incumbents in targeted markets.
  • Led consumer research to inform roadmap, pricing, positioning, and device strategy.

Product & Marketing Manager

Enterprise Broadband at T-Mobile
01.2018 - 01.2020
  • Managed lifecycle and GTM for enterprise broadband and collocation products. Elevated brand visibility and grew infrastructure.
  • Increased circuit sales 10X in 12 months; expanded data center footprint by 30%.
  • Cut quoting time from 10 days to under 2 hours with custom sales enablement tools.

Wireline Sales Engineer

Sprint (now T-Mobile)
01.2013 - 01.2018
  • Provided engineering and presales support to enterprise accounts. Developed innovative Wi-Fi solution and mentored interns.
  • Designed network expansion for Fortune 500 companies and high-profile brands to include NASCAR, Fedex, AAA, Raymond James, and more
  • Serve as first line point of contact of ISP network troubleshooting issues for major enterprise networks and delivered immediate and impactful restoration solutions to ensure continued operations and revenue.
  • Established long-term relationships with key clients for repeat business and referrals, cultivating a strong network within the industry.
  • Developed customized proposals that demonstrated a clear understanding of client requirements and offered compelling solutions to meet their unique needs.

Education

Master of Science - Cybersecurity

Maryville University

Bachelor of Science - Computer Security

UMUC

Skills

  • Local Market Penetration Strategy
  • Go-To-Market Planning
  • Performance Marketing
  • Broadband & Fiber Growth
  • Channel Marketing (D2D, Referral, Outbound)
  • Pricing & Offers Strategy
  • Team Leadership & Development
  • Community & MDU Marketing
  • Data-Informed Execution
  • Strategic planning
  • Cross-functional team coordination
  • Cross-functional collaboration

Websites

Certification

  • CCNA
  • MEF-CECP
  • CMNA
  • Network+
  • Security+

Military Service

Veteran of Operation Enduring Freedom, Kandahar, Afghanistan

Timeline

Sr. Manager, Commercial Marketing

T-Fiber (T-Mobile)
03.2025 - Current

Sr. Product Marketing Manager

Home Internet at T-Mobile
01.2020 - 03.2025

Product & Marketing Manager

Enterprise Broadband at T-Mobile
01.2018 - 01.2020

Wireline Sales Engineer

Sprint (now T-Mobile)
01.2013 - 01.2018

Bachelor of Science - Computer Security

UMUC

Master of Science - Cybersecurity

Maryville University