BRAD SULLIVAN
VP, General Manager & Commercial Leader
Minster
Summary
Dynamic Vice President and General Manager with extensive experience in commercial and operational leadership. Proven track record of building and scaling business units, driving profitability, and leading high-performing teams. Adept at strategic planning, business transformation, and developing innovative go-to-market strategies.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
Work History
Client Engagement Leader
GrayMatter Systems
08.2024 - Current
- Drive revenue growth by selling software and consulting services to manufacturing clients
- Develop and execute sales strategies to expand customer engagement and maximize business impact
- Collaborate with internal teams to align solutions with client needs, enhancing operational efficiency and digital transformation initiatives
GM & VP of Custom Solutions Business Unit
Augusta Sportswear Brands
04.2018 - 08.2024
- Led all aspects of newly formed Custom Solutions business unit with full P&L responsibility for a $100 million business
- Scaled sublimation business from $2M to $50M, significantly driving value creation for PE owners at exit in 2023
- Reduced lead times by 50% and launched an industry-leading 3D digital design and ordering platform
- Expanded product margins from 48% to 60% through strategic sourcing and process improvements
- Led business recovery following a fire that destroyed 80% of capacity, returning to positive growth by Q1 2023
- Secured board approval for a 170,000 sq foot production facility, introducing kitting and ship-to-home services
- Built and led a high-energy, cross-functional team, including business unit leaders, sales, operations, IT, and product development
- Closed major national accounts, including NFL Flag and i9 Sports, optimizing manufacturing balance
- Appointed to lead print on demand initiative, expected to be a primary value driver for new equity partner
- Played pivotal role in multiple value driving acquisitions and integrations
Senior Director of Key Accounts
Augusta Sportswear Brands
11.2016 - 04.2018
- Built and led a newly formed Key Accounts Sales team, achieving 22% sales growth in 2017
- Developed account-specific growth strategies, leading to multiple Vendor of the Year awards
- Collaborated with leadership to drive operational and marketing initiatives that unlocked customer growth
- Traveled extensively with the CEO and Chief Commercial Officer to strengthen industry relationships
Marketing Director
Holloway Sportswear, a division of Augusta Sportswear
01.2014 - 11.2016
- Developed and executed brand, marketing, and product strategy, increasing new product sales from 20% to 35%
- Positioned Holloway as an innovative, trend-focused team brand through strategic product development
- Improved forecasting accuracy and reduced obsolescence through enhanced analytics and data modeling
- Managed a team of five marketers, overseeing brand guidelines, e-commerce, catalog, and trade show marketing
Strategic Marketing Manager
Holloway Sportswear
02.2012 - 01.2014
- Led brand positioning and product strategy, managing a team of five marketers
- Developed an organizational product strategy process to enhance business efficiency
Sales Analyst
Holloway Sportswear
01.2007 - 02.2012
- Provided analytics to improve decision-making, forecasting, and sales strategies
- Implemented new forecasting software, which remains in use today
- Improved MAPE by over 15% by implementing new technology and process
- Managed the licensed sales division, contributing to revenue growth and efficiency improvements
Account Executive
Newell Rubbermaid
06.2006 - 01.2007
- Managed customer relationships and drove territory sales growth
Sales Analyst Intern
Procter & Gamble
01.2003 - 05.2006
- Provided analytics on key customers, sales trends, and product performance
Education
Master of Business Administration (MBA) -
University of Dayton
01.2012 - 01.2014
Bachelor’s Degree - Entrepreneurship & Marketing
University of Dayton
01.2002 - 01.2006
Skills
- Go To Market Leader
- P&L Management
- Enterprise Sales & Business Development
- Strategic Selling
- Product Development
- Business Transformation
- Marketing Strategy
- Leadership & Team Development
- Analytics & Forecasting
- Operational Excellence
- Customer satisfaction
- Relationship management
Awards
2017 Augusta Sportswear Enterprise Leadership Award
Timeline
Client Engagement Leader
GrayMatter Systems
08.2024 - Current
GM & VP of Custom Solutions Business Unit
Augusta Sportswear Brands
04.2018 - 08.2024
Senior Director of Key Accounts
Augusta Sportswear Brands
11.2016 - 04.2018
Marketing Director
Holloway Sportswear, a division of Augusta Sportswear
01.2014 - 11.2016
Strategic Marketing Manager
Holloway Sportswear
02.2012 - 01.2014
Master of Business Administration (MBA) -
University of Dayton
01.2012 - 01.2014
Sales Analyst
Holloway Sportswear
01.2007 - 02.2012
Account Executive
Newell Rubbermaid
06.2006 - 01.2007
Sales Analyst Intern
Procter & Gamble
01.2003 - 05.2006
Bachelor’s Degree - Entrepreneurship & Marketing
University of Dayton
01.2002 - 01.2006
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