Summary
Overview
Work History
Education
Skills
Timeline
Generic

Braden Lias

Murrells Inlet,SC

Summary

Dependable and hardworking sales professional versed in product placement and merchandising. Extensive experience in inventory management and shipment processing primarily related to marine services, products, and vessels. Willingness to take on additional responsibilities to meet team goals. Eager to learn and expand knowledge base to promote and establish effective company outcomes.

Overview

7
7
years of professional experience

Work History

Boat Sales Consultant/Marine Certified Technician

The Boat Depot
01.2023 - Current
  • Increased boat sales by developing and maintaining strong relationships with clients.
  • Enhanced customer satisfaction by providing personalized service and offering tailored recommendations for boat selection.
  • Improved inventory management by consistently updating and organizing boat display areas to showcase available models effectively.
  • Boosted team performance by sharing industry knowledge and sales techniques with fellow consultants.
  • Organized successful promotional events to attract new clientele and increase overall exposure of dealership offerings.
  • Facilitated seamless communication between clients, manufacturers, and internal departments to ensure timely delivery of boats.
  • Expanded dealership''s reach by representing the company at trade shows, conferences, and local boating events.
  • Increased brand awareness through consistent social media engagement and targeted marketing efforts.
  • Enhanced vessel performance by conducting regular maintenance checks on marine engines and equipment.
  • Optimized vessel functionality by performing preventative maintenance on hydraulic systems, pumps, valves, and piping networks.
  • Maintained certifications and professional knowledge through participation in specialized training courses, workshops, and seminars to stay current with industry trends and best practices.
  • Completed diagnosis and repairs of marine engines and drive transmissions.
  • Extensive knowledge of major boat brands.
  • Inspected and tested vessels while under normal and special operating conditions to identify concerns.
  • Enhanced customer satisfaction by providing timely and efficient boat transportation services.

Boat Captain/Business Owner

Adrenaline Sportfishing
02.2022 - 01.2024
  • Enhanced safety measures by implementing strict protocols and conducting regular equipment checks.
  • Maintained vessel in pristine condition through diligent cleaning, maintenance, and repairs for optimal performance.
  • Navigated challenging waters skillfully, ensuring safe and efficient transit of passengers.
  • Increased customer satisfaction by providing exceptional service and accommodating special requests during charters.
  • Performed meticulous record-keeping duties, documenting essential information such as maintenance logs, crew hours, and trip itineraries for future reference.
  • Assessed course and weather to assist with managing passenger safety.
  • Docked and undocked vessel using radios, depth finders, radars, lights, and buoys to make safe and accurate operational decisions.
  • Guided guests on excursions for sport fishing near and offshore.
  • Coordinated recreational activities for guests on charter trips, creating memorable experiences tailored to their interests.
  • Maintained a sound knowledge base on local spots to enhance charter experience.
  • Increased customer satisfaction by cleaning and filleting catch of the day.
  • Demonstrated effective fishing techniques by baiting and rigging lines to ensure customer satisfaction.

Marina Staff Member/Dock Hand

Crazy Sister Marina
03.2020 - 05.2022
  • Enhanced customer satisfaction by providing exceptional marina services and addressing their needs promptly.
  • Conducted regular safety inspections of docks, equipment, and vessels to minimize risks and enhance overall security.
  • Assisted with boat launching and docking, ensuring a smooth and stress-free experience for guests.
  • Maintained clean and well-organized facilities, contributing to a positive marina environment.
  • Contributed to revenue growth by upselling marina amenities and services to customers.
  • Developed strong relationships with boat owners, fostering trust in the marina''s ability to care for their vessels properly.
  • Handled financial transactions accurately while adhering to established accounting procedures for optimal record-keeping purposes.
  • Responded to customer requests efficiently and with knowledgeable assistance.
  • Conducted pre-and-post trip inspections on vessels, maintaining compliance with safety requirements.
  • Handled emergency situations professionally, maintaining clear communication with relevant parties during incidents.
  • Monitored weather conditions closely, adjusting work plans accordingly to ensure safe operations at all times.
  • Optimized rescue operations with effective communication and coordination among team members.

Assistant Manager

West Marine
11.2019 - 05.2021
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Streamlined store operations for increased efficiency, implementing new processes and procedures.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
  • Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
  • Maximized profitability with strategic upselling techniques during one-on-one interactions with clients at the point of purchase.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Engaged with customers to build rapport and loyalty.

Dock Hand

Freedom Boat Club
05.2019 - 08.2019
  • Promoted a clean working environment, conducting regular inspections and cleaning tasks.
  • Conducted pre-and-post trip inspections on vessels, maintaining compliance with safety requirements.
  • Operated equipment/vessels while observing standard safety procedures.
  • Maintained responsibility of fueling and docking marine vessels and assisted with their securement.
  • Handled customer disputes with a calm and respectful demeanor.
  • Built rapport with marina guests, assisting them with unloading their vessels and directing them as needed.

Front Desk Receptionist

Spalding Consulting Inc.
07.2017 - 07.2018
  • Enhanced customer satisfaction by providing efficient and professional front desk services.
  • Streamlined office operations for improved productivity with effective organization and communication skills.
  • Managed high-volume phone calls, directing inquiries to appropriate personnel for prompt resolution.
  • Increased guest retention by maintaining a welcoming and organized reception area.
  • Set up conference rooms and coordinated meetings, reviewing multiple Outlook calendars for availability.
  • Processed incoming office correspondence including mail, faxes, and emails.
  • Processed and shipped outgoing mail via UPS, FedEx, and USPS carriers.
  • Aided in installation of computer hardware and other conference room equipment.

Education

Marine Outboard Technician Certification - Marine Technician

Mercury University
Suwanee, GA
01.2024

Bachelor of Science - Recreation And Sport Management

Coastal Carolina University
Conway, SC
12.2022

Skills

  • Active listening
  • Effective communication
  • Market analysis
  • Strong negotiation skills
  • Time management
  • Sales presentations
  • Boat financing expertise
  • Sales strategy development
  • Social media marketing
  • Customer relationship management
  • Conflict resolution
  • Networking abilities
  • Marine industry experience
  • Adaptability
  • Client needs assessment
  • Computer proficiency
  • Customer Assistance
  • Cash Handling
  • Honest and Dependable
  • Sales Records Management
  • Merchandising and Display
  • Meeting Sales Goals
  • Goal-Driven
  • Creative Thinking

Timeline

Boat Sales Consultant/Marine Certified Technician

The Boat Depot
01.2023 - Current

Boat Captain/Business Owner

Adrenaline Sportfishing
02.2022 - 01.2024

Marina Staff Member/Dock Hand

Crazy Sister Marina
03.2020 - 05.2022

Assistant Manager

West Marine
11.2019 - 05.2021

Dock Hand

Freedom Boat Club
05.2019 - 08.2019

Front Desk Receptionist

Spalding Consulting Inc.
07.2017 - 07.2018

Marine Outboard Technician Certification - Marine Technician

Mercury University

Bachelor of Science - Recreation And Sport Management

Coastal Carolina University

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Braden Lias