Bradford E. Speers
Henderson,NV
Summary
Innovative marketing and public relations leader with over 10 years of experience, consistently delivering exceptional brand campaigns, content, and collateral. Specializes in developing strategies that are both established and creative, resulting in successful brand management, public relations, and social media engagement. Attention to detail and decisive leadership style ensure flawless project execution. Driven professional with strong relationship-building and strategic planning abilities. Deep understanding of client needs and market trends. Excels in business development and negotiation. Commitment to fostering long-term client partnerships drives impactful growth for both parties involved.
Overview
11
11
years of professional experience
Work History
Client Development Director
ASTOUND Group, Las Vegas
08.2024 - Current
- Oversees incoming accounts from digital marketing efforts and the Business Development team.
- Develops and manages current accounts, while managing the project pipeline, ensuring production and the client are as successful as possible.
- Manages all sales associates, and works with leadership to create individual strategies to meet company objectives.
- Prospects trades show with associates to provide mentorship and increase the lead count.
- Managed a diverse portfolio of clients, ensuring their needs were met and expectations exceeded.
- Built relationships with customers and the community to promote long-term business growth.
co-founder and president
META Los Angeles, META Las Vegas
03.2019 - Current
- Co-founded a boutique digital marketing, social media, public relations, and event coordination company
- Led account teams, overseeing all aspects of client needs including the generation of press materials (proficient with AP Style), media pitching, community relations strategy, marketing strategy, and monthly reporting (trends backed by data)
- Created and implemented data-driven marketing and communication strategies across multiple channels for clients
- Worked with leading marketing agencies in Las Vegas and Los Angeles
- Evaluated market trends to identify emerging opportunities and inform strategic decision-making.
- Streamlined operational processes for improved efficiency and cost reduction.
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
director, marketing
LV Luxury, Las Vegas
07.2023 - 08.2024
- Oversees all marketing, public relations, events, and media buys for LV Luxury, a collection of luxury watch and jewelry boutiques on the Las Vegas strip (Rolex and Patek Philippe at Crystals, Bellusso at Palazzo, Horologio at The Venetian, and Kwiat at Wynn, together representing more than22 prestigious brands)
- Develops and manages creative partnerships and sponsorships for the company
- Company liaison for all brand marketing activations, including co-op media buys and activations (magazines, digital, television, billboards, and events)
- Develop and manage all retail, resort, and casino marketing contacts
- Creates VIP programs and activations to further grow our brand in target markets (Las Vegas, Los Angeles, Bay Area, Mexico City, and Dallas)
- Manages relationships with external partners and vendors, including the agency that executes our social media strategy and develops our website
- Oversees all digital strategy, and implements optimizations based on analytics
- Produces external and internal communications, including monthly newsletters and all e-blasts for individual brands
- Onsite manager/director for video and photo shoots
- Supervised internal and external marketing teams
luxury account manager
Kahn Media, Los Angeles
03.2017 - 02.2019
- Managed automotive and luxury lifestyle accounts at Kahn Media
- Represented clients at product debuts, civic functions, and industry events
- Created and executed branding strategies for events, products, and individuals
- Storyteller: highly effective at creating pitches that earn media coverage
- Oversaw day-to-day management of social media channels
communication & marketing manager
Exotics Racing, Las Vegas
01.2015 - 02.2017
- Media and VIP representative for Exotics Racing and the Exotics Racing Series (EXR Series) in Las Vegas and Los Angeles
- Implemented communication and marketing strategies, managed websites, and created content, and social media channels
- Worked closely with the Vice President of Sales to create marketing collateral specific to the needs of their clients and vendors
Campaign Manager and Treasurer
Brad Speers Political Consulting
04.2014 - 12.2015
- Created and implemented a successful campaign strategy that launched Susan Ellenberg’s political career (presently, Susan Ellenberg serves on the Santa Clara County Board of Supervisors)
- Built and managed Susan’s campaign website, and social media channels
- Responsible for fundraising, accounting, and public financial disclosure reports
Education
Bachelor of Science - Political Science
Santa Clara University
Santa Clara, CA06.2009
Skills
- Data-driven decision making
- Account planning
- Branding
- Digital Marketing
- Public and media relations
- Client relationship management
Timeline
Client Development Director
ASTOUND Group, Las Vegas
08.2024 - Current
director, marketing
LV Luxury, Las Vegas
07.2023 - 08.2024
co-founder and president
META Los Angeles, META Las Vegas
03.2019 - Current
luxury account manager
Kahn Media, Los Angeles
03.2017 - 02.2019
communication & marketing manager
Exotics Racing, Las Vegas
01.2015 - 02.2017
Campaign Manager and Treasurer
Brad Speers Political Consulting
04.2014 - 12.2015
Bachelor of Science - Political Science
Santa Clara University
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