Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
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Bradlee M. Willetts

Elk Mound,WI

Summary

Highly focused, driven and detail-oriented Sales Leader with an exceptional track record of client service and exceeding sales and margin goals within the Utilities Industry

Overview

16
16
years of professional experience

Work History

Utility Account Manager

Irby Utilities
07.2011 - Current
  • Manage sales and operations for the state of Wisconsin.
  • Engaged in over 5,000 customer facing sales calls since 2011, highlighting expertise in the utilities industry such as cable prep and both overhead and underground accessories.
  • Lead Wisconsin team consisting of 3 inside sales associates and 2 warehouse staff.
  • Collaborate with executives, operations, engineering teams and procurement staff from Electric & Gas Utilities to develop mutually beneficial partnerships.
  • Analyze inventory and make decisions on products mix.
  • Played an integral role in the successful launch of a brand new 20,000 square foot branch in Madison, WI alongside the Irby team.
  • Implement effective strategies to optimize sales and manage inventory levels at the Madison branch.
  • Cover extensive ground, both statewide and nationally, with a travel allocation of up to 50%.
  • Manage scheduling independently, considering client preferences and organizational targets.
  • Demonstrate industry expertise in marketing and selling a wide range of power grid solutions such as URD power cables, grid switchgear, power fusing, AMI systems (Smart metering), Power transformers, and line hardware.
  • Develop strategic calling plans for engaging with various industry stakeholders such as Investor Owned Utilities, Rural Electric Cooperatives, Municipal Utilities, Transmission line/Substation contractors and Electrical Power engineering firms & Consultants.
  • Specify new products for upcoming projects in consultation with electrical engineering staff.
  • Develop innovative marketing strategies to enhance the success of regional product tradeshows.
  • Host a wide range of client events including sports games, lunch & learns, and outdoor activities like golfing and hunting & fishing trips to foster strong client relationships.
  • Inaugurated in 2011, took charge of sales territory expansion and growth.
  • Consistently achieved continuous growth by increasing sales and margin for 13 years consecutively, leading to a remarkable increase of over 750% since 2011.
  • Recognized as a recipient of the prestigious Presidents Club award every year from 2017-2020, showcasing exceptional performance in meeting and exceeding sales and margin objectives.
  • Achieved significant year-over-year growth in record sales and margins from 2019 to 2023.

President/Board of Directors

Wisconsin Utilities Suppliers Association
01.2015 - 01.2022
  • Oversaw financial operations for nationwide network of over 125 organizations
  • Negotiated on behalf of member businesses of the organization
  • Enhanced organizational effectiveness by making sound financial and operational decisions.
  • Handled invoicing responsibilities for three sponsorship-driven annual conferences
  • Manage the organizations three annual sponsored conferences
  • Ensured timely communication of news, membership dues, and other important information to all members
  • Successfully managed the coordination and implementation of the Electric Operations and Engineering conference, attracting more than 600 participants.

Financial Representative Internship

Northwestern Mutual
01.2009 - 01.2010
  • Successfully completed nationally recognized Top 10 sales internship
  • Achieved outstanding sales performance as an intern, earning recognition through attendance at the prominent corporate annual meeting.


Education

B.A, Bachelor of Business Administration & Management with an emphasis in professional sales -

University of Wisconsin-Eau Claire
Eau Claire, WI
05.2010

Skills

  • Leadership
  • Mentorship
  • Client Relationship Management
  • Decision Making
  • Relationship Building
  • Strategic Planning
  • Goal-Oriented
  • Sales Development
  • Networking
  • Account development
  • Contract Negotiation
  • Revenue Generation

Hobbies and Interests

Very passionate businessman within the utilities industry. My interests include sports (golf, football, basketball) as well as western bowhunting and land management. I am interested in investing in the US stock market and current trends in the marketplace. I enjoy spending quality time with my family which include my wife, Hayley and my son, Michael. I am a very passionate leader and mentor within the Utilities industry and feel I have a unique approach to the business as I am very good at thinking outside the box and bring a lot of energy to the business.

Timeline

President/Board of Directors

Wisconsin Utilities Suppliers Association
01.2015 - 01.2022

Utility Account Manager

Irby Utilities
07.2011 - Current

Financial Representative Internship

Northwestern Mutual
01.2009 - 01.2010

B.A, Bachelor of Business Administration & Management with an emphasis in professional sales -

University of Wisconsin-Eau Claire

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Bradlee M. Willetts