Results-driven sales professional with a proven track record of revitalizing organizations with weak sales and devising intricate marketing strategies to capitalize on emerging opportunities. Demonstrated ability to consistently surpass profit and growth objectives in complex B2B and B2C environments by leveraging technology solutions, fostering team development, and pioneering process enhancements. Successfully launched new companies and effectively presented novel marketing prospects to c-level executives.
Overview
28
28
years of professional experience
Work History
National Mobility Consultant
AMS VANS, LLC
09.2018 - Current
Recruited to increase market penetration and achieve revenue stretch goals in 45 states
Responsible for determining customer’s specific disability, wheelchair specifications, personal/family needs, and recommending appropriate conversion type and vehicle
Salesperson of the year 2022, 2023, 2024
#2 ranked salesperson 2021
Chief Executive Officer
POCKET MONEY COUPONS
01.2015 - 01.2018
Lead daily operations and develop mission, vision, and strategic goals for multi-platform marketing company that distributes coupon books on college campuses across eight Southeastern states
Recruit, hire, and train ten permanent staff and 100+ seasonal Account Executives
Connect local businesses with student population via print, mobile, and digital marketing solutions
Identify new opportunities for business development and networking in order to grow profitability
Grew network of college and university campuses from 11 to 24, increasing revenues by 165% between 2015 and 2017
Increased number of local businesses advertising partnerships by 160% from 2016 to 2017
Drove app download rate increase of 3,146% over 18 months
Introduced Brand Ambassador and Internship programs to build brand recognition, boost app downloads, and develop staff skillsets
Organize and facilitate distribution of 230,000 coupon books biannually across all markets
Regional Sales Director
CAMPUS SPECIAL
01.2014 - 01.2015
Restructured sales organization of leading national provider of print, mobile, online, and digital coupons targeted to college students
Recruited and trained staff to expand sales footprint and retain existing clients
Led targeted sales, marketing, product distribution, and growth goals for team of Regional Sales Managers and network of 900+ seasonal outside sales representatives
Improved processes and tools to reshape previously disorganized sales force and improve efficiency
Expanded from 120 markets to 183, distributing 70,000 coupon books and generating $6 million in revenues during final selling season of 2014
Increased seasonal sales force from 566 Account Executives to over 780 (38% increase), while developing standards to make them more efficient
As a result, final selling season was completed 19% under budget
Planned and implemented four-day national sales conference in Chicago to efficiently introduce process improvements to all 780 Account Executives simultaneously
Performance Manager - Southeast Region
YP | AT&T ADVERTISING SOLUTIONS | BELLSOUTH
01.2013
In successive roles, performed various sales and marketing functions for $300 million global telecommunications organization
Began as Account Executive tasked with generating new revenue in mature market
Subsequently promoted to lead outside sales group targeting small- to mid-sized businesses with multi-channel marketing products such as SEO/SEM, websites, direct mail, social media, text messaging, and online/print Yellow Pages ads
Elevated to overseeing Major Accounts in 2011 and eventually promoted as first-ever Performance Manager for Carolina Call Center, responsible for $31 million in revenue and 68 staff
Pioneered company's first call center training/certification program, immediately resulting in three large sales and 350% monthly client spend increase
Achieved 126% YTD Customer Acquisition Target (goal: 72%) for six consecutive months
Championed Pay-Per-Call print model that reversed negative trends in client retention and revenue growth, exceeded goals by 500% across all channels
Increased billing of largest customer from $720,000 to $1.1 million (52% improvement)
Improved customer retention 20% and increased revenues 300% in major markets
Exceeded sales target by 750% in Q1 2008
Recognized repeatedly for exceptional performance: Ranked #1 Sales Manager for Southeast Region (Top 1% Nationwide), CEO Diamond Club Award Winner, consistent Top 5 ranking among sales reps for ad base growth/revenue, and Q3 2013 Above & Beyond Award Winner
Regional Trainer / General Manager
New World Restaurant Group
01.1997 - 01.2005
Promoted to a dual role, leading manager development/training initiative (eight-week course for 36 store managers) while managing operations for a prime $1.1M location, increasing revenue 2.2% while reducing costs 4%+ in year one