Overview
Work History
Education
Timeline
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Bradley Cabral

Brooklyn,NY

Overview

8
8
years of professional experience

Work History

Copywriter & Creative Project Manager

Bond Vet
New York, New York
07.2024 - Current
  • Lead all brand messaging and copy initiatives across digital, print, social, and in-clinic environments.
  • Concept and execute large-scale integrated campaigns, social series, seasonal promotions, and product-launch storytelling.
  • Write performance-focused creative for email, paid social, web, and search.
  • Manage creative workflows, vendor relationships, and timelines across a multidisciplinary team, while implementing new processes that increase output and improve work quality.
  • Partner with stakeholders across Marketing, Product, Medical, and Operations to develop briefs and align on strategy.

Copywriter

Freelance
New York, New York
01.2024 - Current
  • Provide copy services including large-scale brand campaigns, paid media, UX, case studies, white pages, email onboarding series, social, and more for clients like:
  • CLEAResult – Energy efficiency services
  • Beam – Health and wellness supplements
  • Front of the Pack – Pet supplements

Global UX/UI Copywriter

Universal Studios
New York, New York
01.2023 - 01.2024
  • Lead UX copywriter focused on creative concepting and execution for national campaigns for web, mobile, app, and paid social.
  • Researched and analyzed consumer data to develop compelling, high-performing copy.
  • Maintained consistent communication across teams to ensure adherence to creative strategy and tone of voice.

Copywriter

Misfits Market
New York, New York
02.2021 - 12.2022
  • Partnered with Senior Creative Director and Art Director to develop 360 creative campaigns that drove acquisition and increased ROI.
  • Led creative pitches and brief development with Growth and Product teams.
  • Drafted and rapidly iterated on all growth copy including paid social, email, SMS, landing pages, direct mail, radio, podcasts, TV, and UX.

Creative Specialist

Jump 450 Media
New York, New York
09.2019 - 01.2021
  • Owned creative strategy and copy for a roster of clients with $2+ million in monthly paid media spend.
  • Produced cross-platform creatives and managed a team of internal and freelance copywriters, designers, and producers.
  • Acted as the internal champion of client's branding, tone of voice, and workflows while ensuring alignment with client's marketing objectives.

Copywriter

Freshly
New York, New York
10.2018 - 09.2019
  • Led copy initiatives across all consumer-facing channels and platforms.
  • Collaborated with the design, brand, product, and social media teams to deliver outstanding creative quickly and efficiently.
  • Concepted and brought to life out-of-the-box creative campaigns.

Copywriter

Birchbox
New York, New York
08.2017 - 10.2018
  • Championed, evolved, and oversaw the integrity of the BirchboxMan voice across all channels and assets.
  • Wrote and finalized copy for all product pages, digital assets, and print.
  • Developed paid social and display copy that drove acquisition and sales while liaising with media agency to A/B test copy and optimize CPAs.

Education

Bachelor of Science -

Fashion Institute of Technology
New York, NY

Timeline

Copywriter & Creative Project Manager

Bond Vet
07.2024 - Current

Copywriter

Freelance
01.2024 - Current

Global UX/UI Copywriter

Universal Studios
01.2023 - 01.2024

Copywriter

Misfits Market
02.2021 - 12.2022

Creative Specialist

Jump 450 Media
09.2019 - 01.2021

Copywriter

Freshly
10.2018 - 09.2019

Copywriter

Birchbox
08.2017 - 10.2018

Bachelor of Science -

Fashion Institute of Technology

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Bradley Cabral