BRADLEY CARPENTER
Seymour
Summary
Experienced lead analyst in Marketing Data & Analytics with a successful track record at USAA. Seeking new opportunities within the organization to advance my career and contribute to the marketing team's success. Committed to ensuring member satisfaction and delivering valuable results. Demonstrates strong work ethic, self-motivation, and ability to work independently. A fast learner with a determined mindset for achieving success. Excited about an opportunity to apply these qualities in a leadership role.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Decision Science Analyst, Lead
USAA
1 2016 - Current
- Carrying out analytics driving efficiencies and optimizations across National Video channels
- Leading efforts to advance National Video measurement and onboarding new measurement partners (Brand Health forecasting, EDO, BERA)
- Collaborating across Enterprise and Line of Business teams to deliver valuable insight and support enablement efforts
- Marketing Mix Modeling, Multi-Touch Attribution, iSpot, EDO, SAS, SQL, Tableau, and Excel.
Decision Science Analyst, Senior
USAA
10.2021 - 03.2023
- Carrying out analytics driving efficiencies and optimizations across Bank & Enterprise products and marketing channels
- Leading effort to onboard new marketing attribution model (Multi-touch Attribution)
- Cross-Bank Local Media Test & Learn
- Marketing Mix Modeling, Multi-Touch Attribution, APT, SAS, SQL, Tableau, and Excel.
Decision Science Analyst, Senior
USAA
03.2019 - 10.2021
- Performing Enterprise and Cross-CoSA analytics in order to drive efficiencies in marketing managed spend and optimizing on various key performance indicators
- Led Marketing Forecast process across Enterprise and Line of Business teams
- Collaborate across marketing teams and lines of business analyzing marketing spend scenarios in order to support business initiatives
- Developed Brand OKR Metrics
- Revamped MD&A Product Projections reporting for improved accuracy and simple consumption by marketing partners.
Bank SFO Pricing and Analytics
USAA
07.2018 - 02.2019
- Worked with marketing and product management partners to build financially viable credit card campaigns, for new and existing members credit card portfolio
- Facilitated the Pricing Review Counsel's approval of credit card marketing campaigns
- Measured internal credit risk and pricing metrics for the 6 credit card products we actively market
- Was responsible for all catastrophe related offers to members.
Financial Development Program
USAA
01.2016 - 02.2019
- The program consists of 3 rotations, each lasting 12 to 18 months, giving new analysts exposure to different lines of business and finance roles
- There are 26 positions throughout the CFO organization
- Served as member of the FDP Steering Committee
- Interviewed numerous candidates for the CFO Internship program.
Marketing Analytics
USAA
02.2017 - 07.2018
- Primarily focused on measuring the effectiveness of marketing campaigns, and participated as a member of an IT agile team
- Business Lead for the Enterprise Sales Funnel project for an iteration
- Performed analysis in the role of credit card analyst for both acquisition and existing cardholder marketing campaigns
- Built analytical tools used to attribute last-touch and multi-touch attribution of products to different marketing channels
- Collaborated with product management team to build successful marketing tactics to meet the needs of the business.
Bank SFO Expense Management
USAA
01.2016 - 02.2017
- Managed all expenses that were IT, Marketing, Shared, and Call Center related, and maintained activity based cost model
- Created and maintained the expense allocations and methodologies from the enterprise down to the product level
- Led production of annual budgets for the IT, Marketing, Staff Billing, Distribution Billing, and Operating expenses at the product level.
Treasury Capital Markets - Intern
06.2015 - 08.2015
- Participated in a number of debt issuances; learned the process behind securitizing automobile loans and issuing medium term notes.
Education
Master of Business Administration (MBA), Economics -
University of Texas at San Antonio
San Antonio, Texas 08.2016 - 05.2018
Bachelor of Business Administration, Finance - undefined
Tennessee Wesleyan University
Athens, Tennessee 08.2011 - 05.2015
Certification
Earned Certificate of Enterprise Analytics Professionals (CEAP)
Activitiesandaccomplishments
- 2012 Baseball Team Champions of Character Award – presented to athletes that demonstrate exemplary character and sportsmanship on and off the field
- 2014 Academic Achievement Honors – presented to the athlete holding the highest GPA on the baseball team.
- Member – Phi Beta Lambda (Academic Club for Business majors)
Timeline
Decision Science Analyst, Senior
USAA
10.2021 - 03.2023
Decision Science Analyst, Senior
USAA
03.2019 - 10.2021
Bank SFO Pricing and Analytics
USAA
07.2018 - 02.2019
Marketing Analytics
USAA
02.2017 - 07.2018
Master of Business Administration (MBA), Economics -
University of Texas at San Antonio
08.2016 - 05.2018
Financial Development Program
USAA
01.2016 - 02.2019
Bank SFO Expense Management
USAA
01.2016 - 02.2017
Treasury Capital Markets - Intern
06.2015 - 08.2015
Bachelor of Business Administration, Finance - undefined
Tennessee Wesleyan University
08.2011 - 05.2015
Decision Science Analyst, Lead
USAA
1 2016 - Current
Earned Certificate of Enterprise Analytics Professionals (CEAP)
Similar Profiles
Gregory RainsGregory Rains
Manager, Insurance Sales and Service/ Leader Coach at USAAManager, Insurance Sales and Service/ Leader Coach at USAA
Steven BowenSteven Bowen
Property and Casualty Insurance Agent at USAAProperty and Casualty Insurance Agent at USAA
Anaiya LoveAnaiya Love
Customer Service Representative at USAACustomer Service Representative at USAA
Victoria MooreVictoria Moore
Licensed Insurance Sales Professional at USAALicensed Insurance Sales Professional at USAA
Sarah NicholSarah Nichol
Server at IHOPServer at IHOP