BRADLEY CRAIG BURCHFIELD
New York,NY
Summary
Dynamic business leader in the fashion apparel industry with a proven track record in product sourcing and quality management for both iconic and private label brands across US and international markets. Expertise includes end-to-end sourcing, design, manufacturing, and vendor relations, with a strong focus on standardizing quality and ensuring compliance. Committed to advancing corporate sustainability and social responsibility initiatives that enhance brand integrity and foster valuable relationships. Skilled in managing operations and retail functions to create synergies among the company, customers, and partners while actively recruiting and mentoring talent to drive business growth.
Overview
30
30
years of professional experience
Work History
Vice President Sourcing and Product Integrity
Aritzia
02.2023 - Current
- Led cross-functional teams to implement strategic initiatives, enhancing operational efficiencies and driving organizational growth.
- Developed multi-region product specific sourcing base to reduce lead-times and cost while elevating product quality.
- Developed and executed comprehensive business strategies aligned with corporate objectives, fostering innovation and competitive advantage.
- Mentored junior and senior management, cultivating leadership skills and promoting a culture of accountability and performance excellence.
- Collaborated with cross-functional teams to optimize supply chain efficiencies and reduce costs.
- Established key metrics for evaluating operational effectiveness, driving continuous improvement initiatives organization-wide.
- Cultivated partnerships with stakeholders to align business objectives and enhance customer experience strategies.
- Championed sustainability initiatives, integrating eco-friendly practices into business operations and product offerings.
- Mentored junior leaders and senior leaders, facilitating professional growth and ensuring alignment with corporate vision and values.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Established and directed Vendor Certification programs to drive positive vendor performance and product elevation
- Realigned quality standards and supplier manual which led to defect reduction of 3+ percent
- Created Vendor scorecard that measured all KPI driven metrics to drive vendor performance improvements
Senior Vice President – End-to-End Sourcing, Raw Materials & Sustainability, North America
TOMMY HILFIGER B.V.
01.2019 - 01.2022
- Company Overview: American clothing brand manufacturing apparel, footwear, accessories, fragrances, and home furnishings.
- Reported to SVP Supply, leading global team of 60+. Tasked with delivering sourcing strategy and cost for all product categories, genders, and business channels to meet margin and financial business targets and identify sustainable opportunities for Tommy Hilfiger directives and PVH initiatives globally.
- Reduced AUC through cost negotiations, vendor and procurement optimization, product engineering, and duty-free manufacturing country of origins.
- Balanced sourcing base globally, expanding opportunities to leverage materials and promote speed to market while contributing $100MM to bottom line and creating pathways for sustainable initiatives.
Senior Vice President – Corporate Quality, Product Integrity, Raw Materials, Sustainability/N. America
TOMMY HILFIGER B.V.
01.2014 - 01.2019
- In charge of quality and product integrity for Tommy Hilfiger brand. Responsible for raw material and color development and created synergies by platforming fabric qualities in line with sustainable direction. Reported to SVP Supply and managed 60+ globally for North America.
- Implemented quality standards and processes through Factory Auditor Quality and Fit Certifications to create vendor empowerment and ownership.
- Integrated RFID and QR labeling to enhance inventory efficiencies and brand protection for all business channels.
Vice President – Corporate Quality, Apparel & Accessories
TOMMY HILFIGER B.V.
01.2003 - 01.2014
- Responsible for global quality and processes for all distribution channels and licensees partners and for vendor corporate responsibility performance, product compliance standards, and consumer-based issues. Reported to SVP Supply; headed team of 60+ globally.
- Established end-to-end strategic focus to maximize quality education while building business relationships.
- Oversaw launch of Lagerfeld brand, developing/implementing a sourcing-based standards and requirements, onboarding and quality directives.
Senior Director – Corporate Quality
TOMMY HILFIGER B.V.
01.2001 - 01.2003
- Reported to President of Production, overseeing global team of 60. Accountable for quality and compliance initiatives in Western Hemisphere, Europe, Africa, and Asia, directing all corporate quality staff. Coordinated and implemented quality programs and teams with vendor base and monitored vendor compliance.
- Created and enhanced training programs and QA systems for quality teams that focused on AQL/OQL performance, product standards, and education.
Director of Quality Assurance – Tommy Jeans Men’s and Juniors
TOMMY HILFIGER B.V.
01.1997 - 01.2001
- Managed staff of 20 quality personnel within Western Hemisphere, reporting to VP of Production.
Quality Assurance Manager, Apparel Division – Americas
NIKE
01.1996 - 01.1997
- Company Overview: American multinational corporation engaged in design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
- Evaluated new/established companies for compliance. Led, directed, and developed quality programs.
- Oversaw global team with focus on the Americas
Education
Columbia Business School
New York, NYBusiness Administration
High Point University
High Point, NCSkills
- Effective team leadership
- Effective relationship management
- Decision-making
- Critical analysis
- Coaching and mentoring
- Results-driven
- Strong product knowledge
- Global sourcing expertise
- Risk management
- Staff development
- Performance metrics analysis
- Performance monitoring
- Client relationship building
EARLY APPAREL EXPERIENCE
- Royals Incorporated, High Point, NC – Production Operations Manager
- Allison Manufacturing, Albemarle, NC – Screen Print Operations Manager
- Vertex Sportswear, Haw River, NC – Product Development/Technical Director
Timeline
Vice President Sourcing and Product Integrity
Aritzia
02.2023 - Current
Senior Vice President – End-to-End Sourcing, Raw Materials & Sustainability, North America
TOMMY HILFIGER B.V.
01.2019 - 01.2022
Senior Vice President – Corporate Quality, Product Integrity, Raw Materials, Sustainability/N. America
TOMMY HILFIGER B.V.
01.2014 - 01.2019
Vice President – Corporate Quality, Apparel & Accessories
TOMMY HILFIGER B.V.
01.2003 - 01.2014
Senior Director – Corporate Quality
TOMMY HILFIGER B.V.
01.2001 - 01.2003
Director of Quality Assurance – Tommy Jeans Men’s and Juniors
TOMMY HILFIGER B.V.
01.1997 - 01.2001
Quality Assurance Manager, Apparel Division – Americas
NIKE
01.1996 - 01.1997
Columbia Business School
Business Administration
High Point University
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