Summary
Overview
Work History
Education
Skills
Certification
Timeline
26
BRADLEY FORD

BRADLEY FORD

REDWOOD CITY,USA

Summary

Bradley Ford, a seasoned professional with over 8 years of global field marketing experience, consistently drives strong financial gains for corporations. He excels in enhancing marketing solutions, implementing dynamic initiatives, and crafting clear corporate messaging. With expertise in cyber security, AI, ML, data analytics, and data integration, Bradley brings a data-driven approach to optimizing marketing strategies and enhancing decision-making processes. His strengths lie in leveraging corporate potential, event planning, and managing global teams, earning him a solid reputation in the industry.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Sr. Manager, Field and Channel Marketing - North America

Qlik (Talend)
Redwood City, CA
06.2022 - Current
  • Championed the acquisition of Talend from a Sr. Field Marketing Manager role, including the development and execution of comprehensive field marketing campaigns and programs for the Data Integration and Data Analytics business units
  • Designed and implemented first-ever AI Readiness Workshop Series encompassing AI readiness assessment, pre-learning modules, on-site and online education sessions, content, speakers and comprehensive follow-up strategy
  • Successfully organized and delivered the inaugural North American Qlik AI Reality Tour, spanning Chicago, Dallas, Atlanta, Toronto, and NYC, hosting an average of 150 attendees, 12 sponsors, and over 20 guest faculty members
  • Pioneered the development of communication activities, events, campaigns, and promotional assets for the SAP S/4HANA project, including organic social posts, homepage banners, internal announcement/update emails, executive presentations, SAP and ASUG Community building events, go-live initiatives, and customer case studies
  • Led and executed successful collaborative efforts between Qlik and AWS, Google Cloud, and Microsoft Azure in the USA and Canada, resulting in the development of vertical specific campaigns and programs using partner MDF and Qlik investments to promote innovative AI solutions
  • Spearheaded Qlik's inaugural vertical-specific end-to-end campaign within the oil and gas industry, collaborating with current and prospective customers, partners, and internal business units
  • Achieved significant results by generating new leads, opportunities, and closed-won deals in the TOLA and Canada
  • Established a replicable model for vertical-specific campaigns, paving the way for future success across all industries
  • Accomplished multiple tasks within established timeframes.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to maximize team agility and performance.
  • Enhanced team productivity by implementing agile methodologies, leading to more efficient project completion.
  • Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.

Sr. Manager, Enterprise Field and Channel Marketing - North America

Facebook Reality Labs
BURLINGAME , CA
06.2021 - 06.2022
  • Responsible for building first ever channel marketing strategy & execution plan with North American resell partners like Exertis, CDW, SHI, and SYNNEX
  • Collaborated with channel sales to understand unique business needs globally, gathered insights, and translated these needs into actionable GTM plans, programs, and campaigns
  • Developed and executed B2B and B2B2C marketing campaigns, including channel strategy development, briefing, training, and project management
  • Coordinated with sales, product, and creative teams to author creative briefs and worked with creative agencies
  • Managed content and campaign activities across retailers to ensure alignment with brand standards and Meta's overall strategy
  • Fostered partner relations and success by building and nurturing relationships, supporting QBRs, and inspiring key partners to promote Portal and Oculus by Meta effectively

Senior Manager, Partner and Field Marketing - North America

McAfee
Santa Clara, California
06.2019 - 03.2021
  • Strategically planned and executed field marketing programs that drove pipeline growth, exceeding 130% to plan
  • Provided logistical support, including pre & post-event communication and program management, conferences, seminars, webinars, partner enablement and social media
  • Created a framework and prioritized plan for conversion and optimization across NA field marketing events and campaigns
  • Digitally transformed all in-person field events and McAfee's MPOWER users conference during global pandemic while exceeding expectations and delivering results
  • Maintained and grew revenue streams and pipeline during the Coronavirus outbreak through innovative and impactful field and channel marketing programs and campaigns
  • Leveraged a $5.2M annual MDF budget for the design and execution of comprehensive marketing plans encompassing SPIFs, funded personnel, special events, webinars, campaigns, and promotions to drive new business, cross-sell, and renewals during COVID-19
  • Constantly enhanced field marketing campaigns to ensure McAfee campaigns are elevated above competitors' programs while keeping McAfee's marketing and revenue strategies at the forefront
  • Successfully upsold, cross-sold, and obtained key accounts from top competitors by driving demand generation and attach campaigns
  • 75% of all North American McAfee customers were touched by NA Distribution and Channel Partner marketing campaigns in 2020
  • Created and managed the development of sales training, distributor training, and education tools such as product guides, quick reference guides, pitch decks, and sales aids
  • Designed and managed first-ever SaaS-based Reseller Demand Generation programs and track performance metrics and made strategic adjustments when needed
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.

Sr. Manager, Field Marketing

META
San Mateo, California
05.2015 - 03.2018
  • Developed product launch strategy and content including business case development, collateral content, product positioning and vision, sales and marketing plans, and competitive market analysis increased revenue 25%
  • Oversaw brand and creative direction for global trade events such as CES, AWE, SXSW and TED
  • Led post-event follow-up with the sales team, review event evaluations, customer feedback forms and lead generation reports
  • Responsible for identifying new growth opportunities and developing marketing strategies to grow the AR market
  • Managed an annual marketing budget of $250K and allocated funding to results-oriented marketing initiatives, programs, and regional events with sales teams
  • Created first-ever AR versus 3D Printing marketing campaigns, including developing creative briefs to launch AR focused campaigns and provided timely and insightful feedback on creative presentations to strategic stakeholders
  • Enhanced team performance with regular coaching sessions, focusing on individual strengths and areas for improvement.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Oversaw expansion into new markets, conducting market research and adapting strategies to meet local needs.
  • Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.

Sr. Manager, Field Marketing and Training

Avinger
01.2010 - 12.2014
  • Created the LUMIVASCULAR product category and LUMIVASCULAR Program - a comprehensive training (LAUNCH), public relations (REACH), and referral marketing (INTOUCH) program for hospitals
  • Responsible for annual projections, timelines, fiscal planning & accountability for all market development activities, including customer education and training, salesforce training and certification, annual tradeshow and conference strategy, first-ever physician education curriculum and users conference, scientific board meetings, incentive programs, and marketing events
  • Entrusted to represent the company, serving as central information and subject expert at all tradeshows and events
  • Helped grow revenues by 11% quarter-over-quarter through targeted marketing events
  • Masterminded the first-ever annual Users Conference of its kind with over 250 attendees, leveraging 15 Faculty Members and 5 Course Directors over 3 full days
  • Oversaw and planned for 15 conferences annually to include purchasing booth space, negotiating advertising space, the designing and rollout of new corporate booths, projecting annual trade-show budget, and producing quarterly budget analysis for expenditures

Education

A.S/B.A - Business Administration

Colorado Technical University
Colorado Springs, CO
01.2009

Skills

  • Knowledge of Enterprise Software

  • Strategic Marketing Skills

  • Lead Generation and Conversion

  • Sales Enablement and Partnership

  • Relationship Building

  • Analytical Skills

  • Project Management

  • Adaptability

  • Fun, Positive Attitude

  • Strategic Planning

  • Cross-Functional Collaboration

  • Operations Management

  • Cross-functional Team Coordination

  • Troubleshooting and problem resolution

  • Data-driven decision-making

  • Operations Planning

  • Data Analytics

Certification

  • AdvaMed Code of Ethics Certification
  • Certified Meeting Planner - C.M.P./M.P.I.
  • CNET SuperUser

Timeline

Sr. Manager, Field and Channel Marketing - North America

Qlik (Talend)
06.2022 - Current

Sr. Manager, Enterprise Field and Channel Marketing - North America

Facebook Reality Labs
06.2021 - 06.2022

Senior Manager, Partner and Field Marketing - North America

McAfee
06.2019 - 03.2021

Sr. Manager, Field Marketing

META
05.2015 - 03.2018

Sr. Manager, Field Marketing and Training

Avinger
01.2010 - 12.2014

A.S/B.A - Business Administration

Colorado Technical University

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