BRADLEY FORD
REDWOOD CITY,USA
Summary
Seasoned Sr. Manager with a proven track record of boosting partner relationships and exceeding pipeline growth by 130% through innovative marketing strategies. Expert in sales advocacy and event execution, with strong skills in co-branded campaigns and partner content to drive revenue and brand recognition.
Overview
6
6
years of professional experience
Work History
Sr. Manager, Field and Partner Marketing - North America
Talend
San Mateo, USA
06.2022 - 10.2024
- Developed North American quarterly and bi-annual GTM field campaigns from ideation to performance tracking.
- Spearheaded seamless execution of on-site and virtual events, exceeding attendance goals.
- Coordinated sponsorships for major conferences, including Snowflake Summit and AWS.
- Partnered with Resell Partners for communication activities and promotional assets for the SAP S/4HANA project.
- Implemented 15 ABM strategies to enhance sales efforts.
- Pioneered the launch of Qlik Answers, focusing on advanced analytics and data visualization.
- Created co-marketing materials for Talend Data Fabric, including landing pages and email campaigns.
- Organized Partner Marketing Summits to foster collaboration and gather strategic input.
Sr. Manager, AR/VR Enterprise Channel Marketing - North America
Facebook Reality Labs
Burlingame, USA
06.2021 - 06.2022
- Executed a comprehensive GTM strategy to leverage the partner ecosystem for the Meta Portal for business launch.
- Cultivated strong partner relationships, empowering partners to effectively promote Portal by Meta through personalized support.
- Established strategic alliances with key distributors and resell partners, including Exertis, CDW, SHI, and SYNNEX, to enhance the channel marketing strategy for the Portal product line.
- Orchestrated in-person events to drive engagement and strengthen network relationships.
- Identified and partnered with industry-specific societies, sponsoring events and developing messaging for major meetings like EDUCAUSE and the Association for the Advancement of Computing in Education.
Sr. Manager, Field, Partner and Channel Marketing - North America
McAfee
Santa Clara, USA
06.2019 - 03.2021
- Partnered with Cloud Providers (AWS, MSFT Azure, Google Cloud) for marketing programs, achieving 130% pipeline growth.
- Converted in-person events to digital formats during COVID-19, exceeding expectations by 40%.
- Developed value propositions and go-to-market strategies to boost revenue via reseller partnerships.
- Managed sponsorships to increase booth traffic with strategic activations.
- Represented the company at key industry events and conferences to enhance brand recognition.
- Oversaw quarterly marketing plans for CDW and Ingram Micro, executing diverse strategic initiatives.
- Curated partner content for McAfee’s cybersecurity products, enhancing engagement through targeted campaigns.
Sr. Manager, Field Marketing and Events
QuanticMind
Redwood City, USA
05.2018 - 12.2018
- Implemented innovative field marketing strategies to enhance brand awareness in the AI startup space.
- Orchestrated in-person events and digital marketing initiatives to boost market visibility and customer engagement.
- Maintained strong relationships with vendors and partners for seamless marketing execution.
- Conducted analysis and reporting on campaign performance, providing insights for continual improvement.
Education
A.S/B.A - Business Administration
Colorado Technical University
Colorado Springs, CO01.2009
Salesforce Trailblazer, 6sense Sales Intelligence and QlikSense Certification -
CNET SuperUser
Skills
- Enterprise Sales Advocacy and Alignment
- Strong Experimental Design and Execution
- Partner Relationships
- Co-Branded Marketing Campaigns
- Partner Centric Content & Messaging
- Reporting & Optimization
- Vendor Management
- Building Relationships
- Collaboration
- Adaptability
- Teamwork
- Event Planning and Onsite Execution
- Multi-sensory Design
Timeline
Sr. Manager, Field and Partner Marketing - North America
Talend
06.2022 - 10.2024
Sr. Manager, AR/VR Enterprise Channel Marketing - North America
Facebook Reality Labs
06.2021 - 06.2022
Sr. Manager, Field, Partner and Channel Marketing - North America
McAfee
06.2019 - 03.2021
Sr. Manager, Field Marketing and Events
QuanticMind
05.2018 - 12.2018
A.S/B.A - Business Administration
Colorado Technical University
Salesforce Trailblazer, 6sense Sales Intelligence and QlikSense Certification -
CNET SuperUser
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