Brad Heathcote
Sales Professional
Ellicott City,MD
Summary
Diligent sales professional with background in managing client relationships and driving revenue through innovative sales strategies. Successfully closed high-impact deals and fostered long-term partnerships. Demonstrated expertise in communication and negotiation, consistently exceeding client expectations.
Overview
19
19
years of professional experience
Work History
Sales Operations Manager/Partner
Change28999
06.2019 - Current
- Oversee sales, negotiation, and the development of new vendor accounts for an e-commerce business
- Boosted annual revenue from $36,000 to $190,000 within five years
- Analyze market conditions to establish pricing strategies that capitalize on current trends
- Keep comprehensive records of production, inventory, income, and expenses
- Evaluate, enhance, and improve operations to meet current and anticipated demands.
- Increased sales revenue by streamlining the sales operations process and implementing effective strategies.
Account Manager
PhenomeX
09.2022 - 07.2023
- Sales of functional cell proteomics capital equipment to academic, biotech, and government institutions within the mid-Atlantic territory
- Driving $1.5m+ in total revenue through strategic sales tactics in the first 11 months
- Enhanced sales funnel management, resulting in a 20% boost in short-term sales of consumables and a 15% increase in long-term goals
- Positioned the company as a leader in the Mid-Atlantic region by organizing on-site demos, seminars, and workshops at research facilities, biotech companies and government labs
- Enhanced overall efficiency and accuracy of account and project metrics by 20% using Salesforce CRM.
- Established long-term customer relationships to enhance client loyalty and satisfaction.
Sales Representative
Bertin Instruments
05.2021 - 09.2022
- Sold sample preparation laboratory instruments to academic institutions, biotech companies, and government agencies across the eastern region of the United States
- Consistently met or exceeded quarterly sales quotas, generating over $1,000,000 in total revenue growth within one year
- Increased revenue by 25% within the first 6 months by opening and managing new accounts, driving significant market growth
- Sales boosted 20% through effective face-to-face and virtual demonstrations for both new and existing prospects.
Partnership Manager
American Psychological Association
12.2018 - 01.2020
- Solution Sales
- Marketing and sales of SaaS platforms: Academic Writer and Psych Learn, to psychology departments of Higher-Ed institutions, throughout the United States
- Surpassed $350K in sales within the first year, with 70-80% of accounts secured by building a robust sales pipeline through cold calling for a new product launch
- Led process improvements for two new SaaS platforms to 70 universities
- Managed the full sales cycle, from outreach and proposals to presentation and closing deals with key enterprise accounts and partner vendors.
Account Manager
IZI Medical
06.2017 - 12.2018
- Prospection and sales of medical devices to hospitals, cancer centers and government facilities
- Achieved a proven track record of meeting or exceeding quota, driving over $1,000,000.00 in total revenue growth
- Generated over $477,690 in revenue within 6 months from the medical device portfolio
- Drove sales of more than $325K in revenue, over a 10-month period for radiation products.
Publisher’s Representative & Partnership Manager
Wolters Kluwer Health
12.2010 - 04.2017
- Solution Sales
- Sales of Health professions publications and on-line application procedural database products
- Acknowledged as WK Publisher’s Representative of the year, 1 out of 127 reps., 2013
- Recognized as Technology Sales Representative of the year, 2014 (Total Rev $1,363,408.00)
- Exceeded quota (143%), 2015 (Total Rev $1,274,918.00)
- Produced over $425,000 in total sales of Lippincott Solutions database Products.
Inside Sales Administrator
Materialise Dental, Inc
12.2005 - 08.2010
- Sales of dental implant software “SimPlant”, including annual maintenance renewal contracts
- Boosted software maintenance renewal contracts to over $744,000 in 2009
- Resurrected SimPlant software maintenance and support program renewals by 22%
- Coordinated with regional managers to open new accounts, upgrade existing software packages, conduct product demonstrations and generate product quotes
- Formulated and implemented the “SimPlant Software University Initiative”.
Education
Bachelor of Arts - Communication Studies
University of Maryland Global Campus
Adelphi, MDSkills
- Pipeline Management
- Staff Training
- Sales technology
- Sales process optimization
- Collaborative mindset
- Pricing strategy
- Territory Management
- Salesforce optimization
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Account Manager
PhenomeX
09.2022 - 07.2023
Sales Representative
Bertin Instruments
05.2021 - 09.2022
Sales Operations Manager/Partner
Change28999
06.2019 - Current
Partnership Manager
American Psychological Association
12.2018 - 01.2020
Account Manager
IZI Medical
06.2017 - 12.2018
Publisher’s Representative & Partnership Manager
Wolters Kluwer Health
12.2010 - 04.2017
Inside Sales Administrator
Materialise Dental, Inc
12.2005 - 08.2010
Bachelor of Arts - Communication Studies
University of Maryland Global Campus
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