Bradley Hren
Lakewood Ranch,USA
Summary
Sales executive with a proven history of surpassing multi-million dollar sales targets in competitive environments. Expertise in brand management, account sales, and product development, supported by strong communication and problem-solving abilities. Demonstrated success in team building and delivering effective business solutions while prioritizing client needs.
Overview
38
38
years of professional experience
Work History
Brand Manager of Ben Sherman and Lee Footwear
Jack Schwartz Shoes
01.2022 - Current
- Directing product development, design, brand stories, key drivers and ideas for each brand.
- Managed portfolio of over 2 brands that competed in several categories.
- Oversaw sales for major accounts, providing customized solutions to meet client needs.
- Collaborated with designers to create products and select materials that align with brand DNA.
- Developed strategic direction for emerging brands, establishing a consistent focus and vision.
Brand Manager of Hurley, IZOD, Supply Lab, GBX, Weatherproof Vintage
Eastman Group
01.2022 - 12.2022
- Managed portfolio of 5 brands that competed in several categories and delivered results at retail and to the bottom line.
- Directed product development, design, and brand narratives to enhance brand identity and market positioning.
- Developed strategic direction for emerging brands to ensure consistent focus.
- Managed key account sales and collaborated with sales representatives on tailored presentations.
- Working with designers to develop the right product and use proper materials to reflect the DNA of the brands.
VP of Sales
Belovefine NY Inc
01.2011 - 12.2022
- Built brand portfolio for company, including Sebago, Tommy Bahama, Ben Sherman, The Original Penguin, Michael Bastian, 7 For All Mankind, and True Religion.
- Develop, buy, strategize, market, lead sales force in the execution of the diversified brands above.
- Portfolio Management - Enjoy the challenge of a startup of new brands and lead them to 10’s of millions of dollars on an annual basis in a matter of a few months after inception.
- Executing logistics to all sales arenas for the company – from organizing the internal operation to implementation of sales execution including marketing, show/event planning etc.
- Directing, organizing and carrying out a strategy of the distribution plan per brand along with working with designers to create and maximize the opportunities the accounts offer by making adjustments and additions to existing offerings – creating weekly, monthly and seasonal reporting spreadsheets to properly manage and run big business.
- Marketplace - The knowledge of the premium players to opening price point players within the market along with the ability to penetrate the better distribution whether it was a major (Neiman Marcus, Saks, Nordstrom) to the better independent accounts – from coast to coast – with my relationships that I have established over the 20 plus years of calling on them.
VP of Sales
Mark Nason Footwear / Skechers USA Inc.
Manhattan Beach, USA
01.2004 - 12.2011
- Built the brand from the start with Mark Nason.
- Developed a business model to build the brand in the best of the best retailers in the country.
- Developed product, marketing strategies, brand structure, and sales force to effectively execute strategy across wholesale and retail channels.
- Strong public speaker and presenter of product and power point presentations in front of clients to company sales conf.
- Created distinctive luxury brand targeting premium denim consumers and casual lifestyle market.
- Leveraged music-inspired product and marketing to enhance brand loyalty among consumers and retailers.
- Retailers incl. – Neiman Marcus, Nordstrom, Fred Segal, Bloomingdale's, Von Maur, Dillard's, Belk, Amazon, Zappos, Rubenstein Bros., The Club, Elton’s and other key independent retailers in major markets.
Key Acct Rep
Skechers Collection
Manhattan Beach, USA
01.2000 - 12.2004
- Launched Collection product line for Skechers as part of original sales force.
- Established new division for Skechers, developing impactful presentations and brand narratives to support moderate to better price point products.
- Building the business to $7 million my territory – in majors - DSW, Rack Room, Shoe Dept., Belk, Parisian, Dillard's and key independents in the southeast.
- Received recommendations from buyers at Rich’s and other major retailers to Skechers while at Rockport for the launch of a new division.
- A mid-price point product that retailed from $75 to $90 retail.
- Assisted customers in Manhattan Beach, CA
- Multitasked and resolved customer issues in a demanding, high-volume setting.
Dept. Store Team
Rockport Shoe Co.
Boston, USA
01.1996 - 12.2000
- Recruited by manager from Timberland to lead dept. store business in southeast.
- Delivered annual territory growth exceeding $1 million, recognized with awards including Hall of Fame for sales increases, National Achievement Award (Nat’l Rep of the Year), 3-Million Dollar Club awards, and 1st Place Business Team award (Dept. Store Team).
- Increased business revenue by over $1 million annually, receiving multiple awards and trips for performance.
- Boston, MA
Technical Rep and Sales Rep
Timberland Boot Co.
Stratum, USA
01.1992 - 12.1996
- Advanced from Technical Representative to sales role for technical accounts in the south, ultimately managing multiple territories and overseeing major accounts in the southeast.
- Stratum, NH
- Assumed responsibility as sales representative during medical leave, surpassing sales manager expectations.
- Expanded territory and responsibilities annually, growing sales from technical stores to independents and major retailers including Rich’s, Rack Room, Shoe Dept., Belk.
- Carved out a technical territory calling on marinas and outdoor stores in the southeastern markets.
Management Program to Asst Store Manager
Parisian Dept. Stores
Birmingham, USA
01.1988 - 12.1992
- Joined management program, advanced through roles from assistant dept. manager to area manager, culminating as assistant store manager in Sarasota, FL.
- Achieved sales goal within 3 months, transitioned from Mobile to Chattanooga, TN as assistant dept. manager, progressed to area manager in Dothan, AL, and opened new store in Sarasota, FL as dept. manager before becoming assistant store manager.
- Received multiple quarterly awards as dept. manager, surpassed departmental sales goals, and hired and managed over two dozen sales associates, providing performance reviews and setting daily goals to enhance sales.
- Worked in Birmingham, AL as a Dept. Manager.
Education
BS - Public and Environmental Affairs (Finance), Economics
Indiana University
Bloomington, IN05-1988
Skills
- Brand strategy
- Market research
- Product development
- Market research
- Retail marketing
- Account management
- Retail marketing
References
- Todd Tice, Owner at The Club, 831.233.2433, ttice22@msn.com
- Kenny Rubenstein, Rubenstein Bros., 504.581.6666, kenneth.rubenstein@gmail.com
- Emanuel Bryant, Ross Buyer, Emanuel.Bryant@ros.com
- Brian Stiffler, Work Associate, 704.458.8808, stifflerb@bellsouth.net
- Larry Coomes, Friend, 954.647.5186, larrycoomes01@gmail.com
- Kevin Herrig, Friend, 678.524.0787, kevin.herrig@getgsi.com
Accomplishments
Timberland - Above and Beyond Award
Timeline
Brand Manager of Ben Sherman and Lee Footwear
Jack Schwartz Shoes
01.2022 - Current
Brand Manager of Hurley, IZOD, Supply Lab, GBX, Weatherproof Vintage
Eastman Group
01.2022 - 12.2022
VP of Sales
Belovefine NY Inc
01.2011 - 12.2022
VP of Sales
Mark Nason Footwear / Skechers USA Inc.
01.2004 - 12.2011
Key Acct Rep
Skechers Collection
01.2000 - 12.2004
Dept. Store Team
Rockport Shoe Co.
01.1996 - 12.2000
Technical Rep and Sales Rep
Timberland Boot Co.
01.1992 - 12.1996
Management Program to Asst Store Manager
Parisian Dept. Stores
01.1988 - 12.1992
BS - Public and Environmental Affairs (Finance), Economics
Indiana University