BRADLEY OLSON
Parker,CO
Summary
Results-oriented professional with over 25 years of work experience and a proven knowledge of campaign management, client relationship management, and customer journey analysis. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
19
19
years of professional experience
Work History
DIRECTOR OF MARKETING
COSI (Center of Science and Industry)
11.2021 - Current
- Negotiated contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
- Coordinated or participated in promotional activities or trade shows to market products or services
- Directed preparation of regular and special budget reports
- Optimized Web site exposure by analyzing search engine patterns to direct online placement of keywords and other content
- Conducted online marketing initiatives, on social media web sites
- Initiated market research studies, and analyzed findings
- Summarized budgets and submitted recommendations for approval and disapproval of funds requests
- Consulted with managers to ensure that budget adjustments were made in accordance with program changes
- Assisted in setting up and optimizing analytics tools for tracking visitors' behaviors.
DIGITAL SALES MARKETING MANAGER
Urban1
09.2019 - 04.2020
- Developed departmental objectives, budgets, procedures and strategies
- Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives
- Monitored customer preferences to determine focus of sales efforts
- Managed sales team to consistently achieve growth and hit sales targets
- Conducted staff meetings to relay general information or to address specific topics around performance, sales, and budget
- Oversaw local sales managers and staff and provided ongoing training out in the field
- Prepared budgets and approved budget expenditures.
DIRECTOR OF SALES AND MARKETING
Signature Worldwide
07.2018 - 09.2019
- Advised dealers and distributors on policies and operating procedures to ensure functional effectiveness of business
- Monitored customer preferences to determine focus of sales efforts
- Oversaw regional and local sales managers and staffs
- Represented company at trade association meetings to promote products
- Planned and directed staffing, training and performance evaluations to develop and control sales and service programs
- Reviewed operational records and reports to project sales and determine profitability
- Managed sales team to consistently achieve growth and hit sales targets.
REGIONAL SALES MANAGER
CARS.com
05.2016 - 08.2017
- Prepared budgets to approve budget expenditures
- Reviewed operational records and reports to project sales and determine profitability
- Prepared budgets and approved budget expenditures
- Planned and directed staffing, training and performance evaluations to develop and control sales and service programs
- Developed sales team through motivation, consulting and product knowledge education
- Advised dealers and distributors on policies and operating procedures to confirm functional effectiveness of business
- Oversaw local sales managers and staff
- Advised dealers and distributors on policies and operating procedures to ensure functional effectiveness of business
- Managed sales team to consistently achieve growth and hit sales targets.
DIGITAL AREA SALES AND MARKETING MANAGER
AT&T
04.2008 - 04.2016
- Directed hiring, training and performance evaluations of staff
- Coordinated or participated in promotional activities or trade shows to market products or services
- Developed pricing strategies to balance firm objectives and customer satisfaction
- Executed digital marketing strategies to drive brand awareness
- Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics and cost factors
- Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers
- Negotiated contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
- Implemented social media strategies to integrate with marketing tactics
- Leveraged data and insights to support recommendations to overcome customer objections
- Held daily check-ins with team members to set objectives and monitor progress.
INTERNET OPERATIONS MANAGER
Clear Channel Broadcasting
02.2005 - 04.2008
- Monitored market and competitor trends to develop new ideas and maintain company relevance
- Maintained professional working relationships and promoted open lines of communication with staff
- Met with directors and stakeholders to discuss company needs and goals
- Analyzed financial data and forecasted trends to improve profitability
- Developed company budgets and performed audits to meet long-term financial goals
- Oversaw company and vendor accounts and negotiated contracts with financial partners
- Presented operational metrics and data to company executives and directors for review
- Developed talented team, participating in hiring, coaching and performance management processes
- Provided employees with guidance in handling difficult problems or in resolving escalated complaints or disputes
- Liaised between employees and managers and disseminated important business information
- Adhered to corporate standards and regulations, encouraging safe and efficient operations.
Education
MASTERS OF BUSINESS ADMINISTRATION (M.B.A.) -
Ashland University
Columbus, OHBA IN COMMUNICATIONS -
Wright State University
Dayton, OHSkills
- Search Engine Optimization (SEO) Expertise
- Search Engine Marketing (SEM) Expertise
- Market Trend Analysis
- Communications Management
- Market Strategy Development
- Customer Segmentation
- Budget Forecasting
- Social Media Strategy
- Direct Email Campaigns
- Direct Mail Campaigns
- Pricing Strategies
- Social Media Content Creation and Integration
- Reputation Management
- Proposal Creation
- Digital Display and GeoFencing
- Multi-Channel Campaigns
- Campaign Performance Tracking
- Salesforce CRM Software
- Global Sales and Marketing
- Google Analytics
- Team Recruiting and Hiring
- Digital Communications
- Online Marketing and Advertising
- Data Analysis
- Customer Journey Road Mapping
- Key Performance Indicators (KPIs)
- Audience Engagement
- Designing for Print and Digital Media
- Microsoft and iOS Expert including Teams
- Mobile Marketing
- Campaign Development
- Project Management
- Stakeholder Relations
- Digital Marketing
- Staff Management
- Content Creation
- Cost Management
Timeline
DIRECTOR OF MARKETING
COSI (Center of Science and Industry)
11.2021 - Current
DIGITAL SALES MARKETING MANAGER
Urban1
09.2019 - 04.2020
DIRECTOR OF SALES AND MARKETING
Signature Worldwide
07.2018 - 09.2019
REGIONAL SALES MANAGER
CARS.com
05.2016 - 08.2017
DIGITAL AREA SALES AND MARKETING MANAGER
AT&T
04.2008 - 04.2016
INTERNET OPERATIONS MANAGER
Clear Channel Broadcasting
02.2005 - 04.2008
MASTERS OF BUSINESS ADMINISTRATION (M.B.A.) -
Ashland University
BA IN COMMUNICATIONS -
Wright State University
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