Bradley Payne
Goddard,KS
Summary
Passionate and collaborative leader dedicated to the success of my category and growth of my peers. Skilled in navigating ambiguity and multitasking. Adaptable and thrives in pressure situations. I look forward to the challenge that every day brings.
Overview
6
6
years of professional experience
Work History
Product Brand Manager
Sierra Bullets/ Barnes Bullets
07.2024 - 01.2025
- Define and refine the brand positioning, ensuring consistency in brand messaging across all channels
- Develop long-term brand strategies that align with company goals and target customer segments
- Conduct competitive analysis to understand the market landscape and identify opportunities for differentiation
- Oversee the product lifecycle, from ideation to launch, and ensure alignment with market needs and customer preferences
- Monitor and assess product performance, recommending adjustments as needed for portfolio optimization
- Conduct regular market research to gather insights on consumer trends, competitors, and emerging opportunities
- Leverage data analytics to inform brand and product decisions, identifying key metrics and areas for growth
- Provide training and product knowledge to sales teams and retail partners, enhancing their ability to represent the brand effectively
- Identify and leverage retail opportunities, ensuring effective in-store and online presentation
Merchant
Bass Pro Shops
02.2023 - 07.2024
- Responsible for P&L of a $300 million + category
- Lead team to develop and execute all aspects of category strategic planning
- Lead team to develop and achieve category financial goals
- Work cross-functionally with Retail Operations, Marketing, Supply Chain, Finance, Analytics and others to achieve category goals
- Organize and direct review of assortment performance and review of competitive pricing on a regular basis
- Oversee vendor pricing and program negotiations
- Work with vendors to select the right assortment of products for all channels of business (Retail Stores, Internet, Catalog, B2B)
- Review Sales and Inventory Data to help identify trends, optimize customer service levels, and maximize inventory productivity
- Develops and selects items for promotional activity (Retail Flyers, Catalogs, Digital Promotions and more)
Manager - Analytics & Reporting
Bass Pro Shops
, United States
07.2021 - 02.2023
- Oversaw the onboarding and implementation of a total chain loyalty pricing strategy
- Built enterprise applications for use across the organization including but not limited to: Competitive Pricing Intelligence Tool, Price Elasticity and Optimization tool, and a store/product clustering tool
- Acted as a SME for BI tools, EDW, and enterprise applications
- Delivered training to team members on the usage of tools when necessary
- Built tools to automate data collection through the use of python
- Collected data through various means such as analyzing business results or by setting up and managing new data assets to identify opportunities, highlight strengths, and provide recommended corrective actions
- Monitored existing KPI metrics, developed new metrics, and identified correlations and root causes
- Created new, experimental frameworks to collect data
- Analyzed large data sets to drive actionable intelligence and insights
- Designed, created, and presented data through visualization for business uses to accelerate information to action at scale
Business Analyst
Daymon
, United States
07.2020 - 06.2021
- Company Overview: United States
- Developed programs, methodologies and reports for analyzing and presenting data
- Built predictive models to forecast market share for retailers
- Built web-scraping scripts from scratch using python to gain insights on market conditions and other retailers
- Extracted data from large, complex third party market-research resources, integrated that data with internal data sources, and conducted analysis on the data
- Interpreted the results of this analysis and presented recommendations to business partners
- Managed item promotion in coordination with retail teams and business managers
- Created persuasive category presentations using market trends, case studies, and consumer insight data
- United States
Mathematics Teacher
Kingman High School
Kingman, United States
07.2019 - 06.2020
Education
Bachelor of Science - Mathematics
Pittsburg State University
12.2018
Skills
- Python
- R
- SQL
- FP&A
- Product development
- Relationship building
- Inventory management
- Budget development
- Optimization
- Analytics reporting
- Website management
- Merchandising strategy
- Social media strategy
- Brand strategy
References
References available upon request.
Timeline
Product Brand Manager
Sierra Bullets/ Barnes Bullets
07.2024 - 01.2025
Merchant
Bass Pro Shops
02.2023 - 07.2024
Manager - Analytics & Reporting
Bass Pro Shops
07.2021 - 02.2023
Business Analyst
Daymon
07.2020 - 06.2021
Mathematics Teacher
Kingman High School
07.2019 - 06.2020
Bachelor of Science - Mathematics
Pittsburg State University
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