BRADLEY PYATT

• Managed P&L for $130M revenue and $25M EBITDA in 2024, with projections exceeding $200M in 2025.
• Led comprehensive company rebrand, modernizing visual identity, messaging, and product architecture.
• Oversaw international expansion into over ten countries, launching more than ten different SKUs.
• Conceptualized InnoFit lifestyle ecosystem, resulting in InnoFit App, Band wearable, and premium apparel line launches.
• Drove cross-functional initiatives across product innovation, brand marketing, tech development, and retail growth.
• Built high-performing executive team while implementing scalable systems to support operational growth.
• Managed supply chain, compliance, and commercialization strategies for successful global market expansion.
• Developed new sports nutrition product line set to launch in 2025 at Costco and GNC.

Refocused strategy on oxygenated water portfolio, strengthening market positioning and launching OxygenWater brand.

Advised investors and Board on reallocating multi-million dollar investments to enhance profitability.

• Negotiated distributor agreements across 30,000 store locations, significantly expanding market reach.
• Leveraged relationships with college and NFL organizations to support successful new brand launches.
• Developed strategic plans for individual brands, emphasizing immediate impact and revenue growth.
• Transformed distressed asset into valuable resource, facilitating $4 million investment for brand enhancement.

Pioneered citrus-based CBD product with no THC, establishing market leadership.

Secured distribution contracts for 10,000 locations within one year.

Developed strategies to position brand as first-generation Amazon CBD leader.

Created four SKUs and contributed to raising $4 million in venture capital.

Launched TRUWOMEN, a vegan brand dedicated to women's health through fitness and technology integration.

Developed indulgent vegan protein bars and powders under TRUBAR brand.

Drove cross-functional initiatives in product innovation, marketing, technology, and retail expansion.

Achieved recognition as highest net performer within three years of launch.

Built an executive team and established scalable systems for operational growth.

Oversaw supply chain and commercialization strategy for global market entry.

Secured $7 million funding within one year, facilitating IPO in 2020.

Cultivated partnerships with major retailers, including Target and Costco, to boost sales revenue.

Established leading sports nutrition brand, achieving $1B in retail sales in five years.

Forged strategic partnerships with premier organizations, including UFC and Manchester City Football Club.

Secured endorsements from high-profile celebrities including Tiger Woods and Arnold Schwarzenegger.

Published approximately 25 clinical studies with top universities to validate branded products.

Pioneered eCommerce platform, boosting sales revenue from $4M to $60M in three years.

Cultivated relationships with Walmart, Target, and Costco, securing shelf space in 50K locations.

Managed financial aspects including P&L, budgets, and cash flow while analyzing growth opportunities exceeding $200M annually.

• Conducted competitor analysis to identify market trends and enhance business intelligence.

• Competed as a professional football player for Indianapolis Colts, St. Louis Rams, and Miami Dolphins.