Summary
Overview
Work History
Education
Skills
Timeline
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Bradley Raczka

Anthem,AZ

Summary

Strategic VP with 20+ years of experience leading product-strategy and supporting implementation of innovative product features digital and traditional media. Collaborative strategic leader with product value and client-focused prowess. End-to-end product leader successfully bringing products from inception to rollout with efficiency and speed.

Overview

30
30
years of professional experience

Work History

Vice President, Product Management

Nielsen
10.2021 - 01.2024
  • Managed team of technical product managers and program managers responsible for executing on strategy of web-based product that derived audience ratings for streaming/surfing/app consumption across PC, Mobile and CTV devices.
  • Led cross-functional alignment across Product, Data Science, Tech, Commercial, Operations and Privacy/Legal teams that determined development timelines, resource allocation and project prioritization.
  • Communicated product vision and benefits with strategic clients in the traditional and digital media spaces such as Google, Amazon, NBC, Paramount and Disney.
  • Built the Nielsen/third-party measurement solution for YouTube content across three different product lines.

Director, Product Leader

Nielsen
07.2012 - 09.2021
  • Managed day-to-day product development for web-based services that measured surfing and streaming audience measurement.
  • Managed the Google relationship that focused on measuring video content on YouTube that used both Nielsen digital panels, as well as Google server data.
  • Evolved Nielsen's digital meter panel measurement across PC and Mobile devices through the rapidly changing landscape of privacy, consent and obfuscation of digital data to ensure sustainability of rest of web measurement that was not supported by census data.
  • Retired legacy digital ratings products that evolved into more modern Nielsen offerings such as Digital Content Ratings and Nielsen One.

Senior Product Manager

Nielsen Games
04.2008 - 07.2012
  • Managed product strategy for a video game/platform audience ratings product (GamePlay Metrics) that measured game console usage (XBox, PlayStation, Wii) and PC games.
  • Worked extensively with Microsoft product and tech leadership to integrate measurement on the XBox console & XBox Live service.
  • Developed and executed data-driven product strategies for revenue growth using Nielsen TV metered homes, PC metered panels, as well as social media, survey and trade show data inputs.
  • Managed product marketing efforts, as well as trade show representation for Nielsen Games.

Product Manager/Operations Manager, Customer Experience

SRDS/Nielsen
05.2001 - 03.2008
  • Managed product transition of print-based directories into web-based services for advertising rate, editorial profile and ad production specifications across direct marketing, magazine, newspaper and out-of-home media.
  • Managed operations team responsible for creating and updating listings for media properties used by ad agencies and media planners to place advertising.
  • Developed revenue-generating product features that highlighted media properties via search or sort functionalities
  • Collaborated with sales, marketing, and support teams to launch and promote new product features.
  • Spearheaded implementation of off-shoring efforts for operational tasks related to data entry.
  • Developed efficiencies in data analysis and data input for ad rate card updating process that reduced cycle times and backlogs.

Business Development Manager/Account Manager

Reed Business Information Limited
06.1996 - 06.2001
  • Managed technical development of mailing list rental outputs from B2B magazine controlled-circulation databases.
  • Managed relationship with MBNA bank that provided revenue share for magazine subscribers that signed up for their business credit card across dozens of publications.
  • Managed quality control for the electronic delivery of mailing lists that included seed files to ensure compliance.
  • Developed custom contact databases for top clients to monitor purchase influencers for multi-million dollar equipment manufacturers and transport services.

Account Representative

Experian/Direct Tech
05.1994 - 05.1996
  • Managed direct marketing list generation for catalog, charity and technology companies.
  • Ensured quality control across all steps of the process that included merge purge, postal processing and list seeding.
  • Analyzed list cost and segmentation data to make recommendations to clients for ongoing mailing efforts.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

Education

MBA - International Business

DePaul University
Chicago, IL
11.2003

Bachelor of Science - Marketing

Northern Illinois University
Dekalb, IL
05.1993

Skills

  • Product Development
  • Content Development
  • Strategic Planning
  • Product Strategy
  • Go-to-Market Strategies
  • Product marketing
  • Decision-Making
  • Cross Functional Leadership
  • Product Enhancement
  • Product Team Leadership
  • Customer Needs Assessment
  • Product Launches
  • Product Training
  • Staff Management
  • Product Documentation
  • Product Roadmapping
  • Relationship Building
  • Product Lifecycle Management

Timeline

Vice President, Product Management

Nielsen
10.2021 - 01.2024

Director, Product Leader

Nielsen
07.2012 - 09.2021

Senior Product Manager

Nielsen Games
04.2008 - 07.2012

Product Manager/Operations Manager, Customer Experience

SRDS/Nielsen
05.2001 - 03.2008

Business Development Manager/Account Manager

Reed Business Information Limited
06.1996 - 06.2001

Account Representative

Experian/Direct Tech
05.1994 - 05.1996

MBA - International Business

DePaul University

Bachelor of Science - Marketing

Northern Illinois University

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Bradley Raczka