Brady Castillo
Summary
Dynamic Social Media Manager with a proven track record at CTI, adept in content creation, branding, and fostering teamwork. Spearheaded a successful rebrand, expanded customer engagement through innovative social media strategies, and enhanced brand presence across multiple platforms. Skilled in SEO and collaboration, significantly increasing client engagement and reach.
Overview
4
4
years of professional experience
Work History
Social Media Manager
CTI
05.2023 - Current
- Coordinator of creative content and customer-facing content such as social media, email campaigns, and ads, this role combines management operations, including delegation and collaboration.
- Built the social media ambassador list, managing its engagement and ensuring the company brand remains uniform across all platforms.
- Instrumental in the company's rebrand and implementation of the brand across multiple platforms and internally.
Social Media Manager/CSNS
Supplement Superstores
05.2022 - 05.2023
- Integrated social media management, SEO, advertising/copywriting, online retail operations, and event planning to enhance brand presence.
- Developed community engagement and grassroots marketing tactics to expand the company's customer base.
- Content creation for video (long and short form), graphics, and photo across multiple social media platform and ad management platforms.
Social Media Sale Manager
Abstrakt Marketing
05.2021 - 05.2022
- Managed social media accounts and generated copy for email campaigns, social content, and ads while implementing SEO strategies for a diverse range of clients.
- Developed content for industries such as commercial cleaning, logistics, technology, warehousing, and healthcare services.
Outbound Marketing Manager
Image 2 Uphold
02.2021 - 05.2022
- Managed social media campaigns for small businesses, focusing on local demographics through platforms like Instagram, YouTube, Facebook, and Google Business profiles.
- Developed low-cost SEO strategies and copywriting to drive profitability for clients whose in-house social media efforts were not achieving desired results.
- Managed a portfolio of 9 clients, including local gyms, small businesses, and catering companies, increasing engagement and customer reach.
Education
Bachelor of Arts - Double Major: Int'l Business & Marketing
Lindenwood University
Saint Charles05.2021
Skills
- Social Media Management
- Photo and Video Editing
- Teamwork and Collaboration
- Content Creation
- Branding
- Copywriting
- Communication
- Sales (Online, Retail, & B2B)
- Public Speaking
- Personal Development
- Google Ads, Analytics, Sheets, Docs, Slides
- SEO/CRM
Languages
Spanish
Native or Bilingual
Former Professional Athlete
Living it Italy playing for Modena Pallavolo while running Image 2 Uphold.
Timeline
Social Media Manager
CTI
05.2023 - Current
Social Media Manager/CSNS
Supplement Superstores
05.2022 - 05.2023
Social Media Sale Manager
Abstrakt Marketing
05.2021 - 05.2022
Outbound Marketing Manager
Image 2 Uphold
02.2021 - 05.2022
Bachelor of Arts - Double Major: Int'l Business & Marketing
Lindenwood University
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