Brady Lambert
Charleston,SC
Summary
Over a decade of experience in digital advertising and leadership across multiple channels and verticals. Expertise in performance media strategy, ad technology, analytics, management, and finance. Currently looking for a position to leverage existing strengths and develop new skill sets.
Overview
11
11
years of professional experience
Work History
Sr. Director, Performance Marketing & Ad Ops
Ancestry
08.2021 - Current
- Lead SEM, Display/Content, Paid Social, and Affiliate marketing teams for the US market. (Affiliate globally)
- Manage annual budgets in excess of $50M
- Led a cross-functional task force to restructure media investment and measurement, resulting in double digit YoY growth and $10M+ in incremental investment.
- Implemented a predictive value model in SEM resulting in a 29% increase in paid subscriptions and 16% ROAS improvement
- Manage a group of 7 direct reports and 20+ agency FTEs
- Work closely with senior leadership and board of directors to guide organization strategy
Sr. Manager of Marketing
Overstock.com Inc
06.2018 - 08.2021
- Led Display, Paid & Organic Social, and Influencer Marketing
- Managed monthly budgets up to $5MM+
- Grew channel GMS by 42x, 2018-2019 and 2.4x, 2019-2020
- Restructured Organic Social and Influencer Marketing strategies resulting in 90% GMS growth 2019-2020
- Managed 6 direct reports across 4 teams
Manager, Strategy
Rakuten Advertising
05.2013 - 05.2018
- Collaborated with Media Buying, Ad Operations, Account Management, and Analytics teams to develop and deliver media strategy, pricing, and forecasts to the Integrated Marketing Services Sales team (Display, Paid Search, Affiliate, and Attribution)
- Managed Display and Social campaigns for top-tier clients accounting for 50%+ of top line monthly channel revenue.
- Managed direct reports and team budgets
- Employee of the Year – 2015
Education
Bachelor of Science - Marketing
University of Utah David Eccles School of Business
Salt Lake City, UT05.2013
Skills, Technology, & Partner Experience
Media Platforms:
- Google (CM, SA360, DV360), Meta, Microsoft, Rakuten, TikTok, Pinterest, Quora
Digital analytics:
- Adobe Analytics, Google Analytics, Multi-touch Attribution, Mixed Media Modeling, Lift Studies
Timeline
Sr. Director, Performance Marketing & Ad Ops
Ancestry
08.2021 - Current
Sr. Manager of Marketing
Overstock.com Inc
06.2018 - 08.2021
Manager, Strategy
Rakuten Advertising
05.2013 - 05.2018
Bachelor of Science - Marketing
University of Utah David Eccles School of Business
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