Braelyn Leggett
Folsom,LA
Overview
7
7
years of professional experience
1
1
Certification
Work History
Chief Operating / Marketing Officer
Coastal Cost Segregation Solutions (ACRS Division)
07.2022 - 08.2023
- Oversaw day-to-day operations to keep the company running smoothly while meeting business goals.
- Identified and pursued business development opportunities to grow the company and increase revenue.
- Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness.
- Represented the company at external meetings and events to promote and build relationships.
- Analyzed industry trends and tracked competitor activities to inform decision-making.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Oversaw divisional marketing, advertising, and new product development.
- Oversaw business-wide changes to modernize procedures and organization.
- Represented the company at industry conferences and events.
- Cultivated a company-wide culture of innovation and collaboration.
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Created an official company page on various social media platforms to facilitate interaction with customers.
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and presented marketing plans and reports.
- Generated dynamic marketing content and communication tools for promotional campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Improved website visibility through the development and implementation of SEO strategies.
Chief Operating Officer
Accelerated Cost Recovery Solutions (ACRS)
07.2022 - 08.2023
- Oversaw day-to-day operations to keep the company running smoothly while meeting business goals.
- Represented the company at external meetings and events to promote and build relationships.
- Established policies to promote company culture and vision.
- Represented the company at industry conferences and events.
- Cultivated a company-wide culture of innovation and collaboration.
- Oversaw divisional marketing, advertising, and new product development.
Director of Marketing
Accelerated Cost Recovery Solutions (ACRS)
08.2016 - 08.2023
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Generate dynamic marketing content and communication tools for promotional campaigns.
- Organized and executed robust, creative experiential marketing events.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created innovative strategies to drive customer engagement.
- Developed and presented marketing plans and reports to business owners.
- Created content and promotional materials to drive engagement and conversions.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through the development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, and product data sheets.
- Optimized email campaigns to increase open and click-through rates.
Human Resources Generalist
Surgical Specialty Center Of Baton Rouge
09.2021 - 07.2022
- Handled the onboarding process for newly hired employees, which included the distribution of all paperwork.
- Updated HR database with new employee information, changes in benefits, and other details.
- Managed employee data and privacy to keep employee data confidential per organizational privacy policies.
- Prepared new hire letters, employee contracts, and corporate policies.
- Addressed employee conflicts with appropriate urgency, following all corporate procedures.
- Answered employee inquiries regarding health benefits and 401k options.
- Streamlined HR efficiencies, coordinated new hire orientations, and provided onboarding and training for new employees.
- Collaborated with managers to identify and address employee relations issues.
- Improved organizational filing systems for confidential employee records, resulting in improved accessibility and efficiency.
- Administered employee benefits programs and assisted with open enrollment.
- Generated and analyzed reports to monitor employee engagement trends.
- Improved office efficiency by effectively managing internal communications and correspondence.
- Facilitated criminal background check process for new hires.
- Verified that vendors received timely enrollment information, changes, and terminations.
Executive Assistant
Surgical Specialty Center Of Baton Rouge
09.2021 - 07.2022
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments, and coordinating travel arrangements to optimize time.
- Organized and coordinated monthly and quarterly meetings.
- Screened calls and emails and responded accordingly to support executive correspondence.
- Used software to prepare documents, reports, and presentations.
- Supported business and hospitality needs of partners and staff during meetings and company events.
- Transcribed meeting minutes to support business development and senior management teams.
- Filed paperwork and organized computer-based information.
- Updated and maintained confidential databases and records.
- Handled logistics, catering, agendas for meetings, and event planning for the board of directors and key stakeholders.
- Greeted arriving visitors, determined the nature and purpose of the visit, and directed individuals to appropriate destinations.
- Took notes at meetings.
- Wrote newsletters.
- Prepared meeting agendas and briefing papers for members of board of directors and executive team.
Operations Aide, Senate Docket
Louisiana State Senate
11.2020 - 09.2021
- Completed requests for legislative histories
- Maintained records of legislative calendars and journals for the House of Representatives and Senate
- Filed bills, bill drafts, amendments, digests, and fiscal notes for Senators and their staff
- Maintained records of all Senate committee minutes via microfilm, online, and hard copy
- Developed invoices for legislative histories
- Handled telephone calls and email correspondence
- Maintained up-to-date documentation
- Corresponded daily with other Senate staff
- Efficiently managed scheduling and kept accurate notes on deadlines and other dates
- Created training manual pages for theSenate Docket
- Aided as a Holder for the Editing and Proofing Office
- Conducted legislative research on a wide range of topics.
Legal Assistant
Mansfield, Melancon, Cranmer, And Dick, Attorneys
09.2019 - 08.2020
- Organized documents to manage paper and electronic filing systems of clients.
- Filed court documents and legal pleadings with the court clerk on behalf of attorneys.
- Prepared and drafted correspondence and legal forms to maintain smooth communications.
- Managed accounts and client records of clients, observing confidentiality, and extreme discretion.
- Handled office scheduling and made notes for deadlines, motions, and other important dates.
- Scheduled appointments, court appearances, and depositions.
- Contacted clients to schedule appointments and discuss the progress of cases.
- Interviewed clients to obtain information relevant to cases.
- Prepared legal correspondence and wrote professional letters for legal assistants and attorneys.
- Organized files for court proceedings.
- Obtained signatures from attorneys for legal documents.
Legal Assistant
H. Michael Aaron, Attorney At Law
03.2018 - 08.2020
- Organized documents to manage paper and electronic filing systems of clients.
- Filed court documents and legal pleadings with court clerk on behalf of attorneys.
- Prepared and drafted correspondence and legal forms to maintain smooth communications.
- Managed accounts and client records of clients, observing confidentiality, and extreme discretion.
- Handled office scheduling and made notes for deadlines, motions, and other important dates.
- Completed electronic filings, initiated billing statements, and managed administrative matters.
- Prepared for court hearings by organizing and summarizing documents, preparing exhibits and reviewing evidence.
- Communicated pertinent information to clients via phone, email, and mail.
- Contacted clients to schedule appointments and discuss progress of cases.
- Organized files for court proceedings.
- Prepared legal correspondence and wrote professional letters for legal assistants and attorneys.
Salon Manager
Studio Gabriella
07.2017 - 07.2020
- Oversaw salon employee performance, facility cleanliness, and sales.
- Handled employee scheduling and coverage needs during business hours.
- Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
- Managed cash flow, business transactions, banking, and accounting processes.
- Controlled inventory by tracking expenses, purchases, and shelf stock.
- Maintained general appointment calendar and set shift schedules.
- Coached and trained employees to optimize performance and achieve demanding business objectives.
- Worked to continuously increase salon business through effective sales, service, and operations policies.
- Promoted business through marketing initiatives and the use of social media.
- Built business through a commitment to excellent customer service, resulting in customer loyalty and retention.
Education
Bachelor of Arts - Political Science: Laws And Legal Systems
Louisiana State University And A&M College
Baton Rouge, LA12.2019
Skills
- Improve Policies
- Business Branding
- Analytical Thinking
- Defining Company Vision
- Team Member, Leadership, and Departmental Development
- Effective Communicator and Public Speaker
- Creative Thinking
- In-Person and Telephone Interviewing
- Customer Relationship Management
- Document and File Management
- Strategic Planning
- Content Curation
Certification
- Good Design Drives Business by Sean Adams, Amy Balliett, Justin Ahrens, and Bonnie Siegler (08/14/2023)
- The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now by getAbstract: Helping Professionals Learn Smarter and Stay Competitive (09/13/2022)
- Hiring, Managing, and Separating from Employees by Don Phin (10/27/2021)
- Communicating with Confidence by Jeff Ansell (10/27/2021)
Test Scores
- 95/100 - Office Support Exam (OSE) - State of Louisiana, Department of Civil Service
Affiliations
- Elected Vice President of the Northshore Networking Professionals in 2023
- Northshore Networking Professionals Member since 2022
- Professional Women of St. Tammany Member since 2022
- Court Appointed Special Advocate (CASA) for the Youth of St. Tammany Bureau since 2023
- Court Appointed Special Advocate (CASA) for the Capital Area CASA Association from 2022 to 2023
Timeline
Chief Operating / Marketing Officer
Coastal Cost Segregation Solutions (ACRS Division)
07.2022 - 08.2023
Chief Operating Officer
Accelerated Cost Recovery Solutions (ACRS)
07.2022 - 08.2023
Human Resources Generalist
Surgical Specialty Center Of Baton Rouge
09.2021 - 07.2022
Executive Assistant
Surgical Specialty Center Of Baton Rouge
09.2021 - 07.2022
Operations Aide, Senate Docket
Louisiana State Senate
11.2020 - 09.2021
Legal Assistant
Mansfield, Melancon, Cranmer, And Dick, Attorneys
09.2019 - 08.2020
Legal Assistant
H. Michael Aaron, Attorney At Law
03.2018 - 08.2020
Salon Manager
Studio Gabriella
07.2017 - 07.2020
Director of Marketing
Accelerated Cost Recovery Solutions (ACRS)
08.2016 - 08.2023
Bachelor of Arts - Political Science: Laws And Legal Systems
Louisiana State University And A&M College
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