CHARLES HEINZ
Marketing Executive
Hopewell Junction,NY
Summary
Enthusiastic business leader with mission to innovate ways to disrupt market norms and amplify brand growth. Vast experience in strategic planning and financial management. Marketing experience spans US and Global markets, as well as, "in-line brands" and brands in development. Embraces, and sets positive tone for, change. Aptitude for solving challenging problems, excels at interpersonal communication.
Overview
21
21
years of professional experience
5
5
years of post-secondary education
Work History
Owner & Marketing Consultant
Velocity Marketing
Wappingers Falls, NY
10.2015 - Current
- Conceived & built $400k marketing consulting business
- Researched, planned & opened a new local small business (open for ~6 years) for a 50% stake
- Synthesized & implemented digital & conventional marketing & communication plans for multiple bio-pharmaceutical clients including Pfizer, Prometheus Oncology, Gilead Corp. etc.
- Performed statistical analyses on demographic & behavioral data in order to create a personalized customer experience in both oncology & sickle cell disease
- Developed strategic differentiation for brands owned by Prometheus Oncology, Gilead Corp. & Pfizer
- Conceived & delivered marketing presentations, public relations campaigns, and other brand related content (5 publications on Alignable.com, LinkedIn etc)
- Responsible for the strategic planning, launch & operation of 5 new small businesses
- Achieved a 4% reduction on Gross to Net of Teva brand P&L by creating meaningful differentiation in the highly competitive oncology market
- Increased demand for bio-similar brand by building a strategic plan around digital & web based assets, including SEO, SEM, branded email and SMS text
- Implemented marketing strategies which resulted in 18% growth of customer base in renal carcinoma for Prometheus Oncology.
- Increased brand website traffic by average of 6% over 10 month period for Boehringer-Ingelheim
- Increased efficiency for on boarding new Boehringer-Ingelheim employees by mapping processes, creating FAQ and company glossary
Senior Director & Brand Lead US/Global Marketing
Regeneron Pharmaceuticals Inc
Tarrytown, NY
03.2013 - 05.2015
- Lead all activities surrounding commercial development of new biologic brand
- Responsible for managing $80MM P&L
- Successfully managed & developed diverse marketing team of 8
- Collaborated with Medical team on identifying, and refining 4 clinical trial endpoints to support future commercial brand claims
- Increased peak year forecast by $75MM by adding 2 SKUs to meet demands of 25% of target market
- Synthesized and adopted set of "Operating Principles" to solve accountability & ownership challenges in 50/50 co-promote relationship
- Innovated way to improve patient understanding of marketing materials, including digital, by implementing health literacy principles
Director of US & Global Marketing
Pfizer, Wyeth Pharmaceuticals
Collegeville, PA
12.2009 - 02.2013
- Lead Global brand development and strategic Positioning for first in class brand
- Improved interpersonal communication by working with European, Japanese & South American affiliate brand teams
- Innovated "affiliate advisory committee" to ensure Global alignment on new brand strategies
- Increased pre-launch awareness & understanding of a new immunologic pathway from 4% to 45% in12 months
- Improved aided brand awareness by 40% in 18 months by optimizing web based assets such as virtual eCongress and scientific website
Senior Marketing Manager Consumer/Patient
Wyeth Pharmaceuticals
Collegeville, PA
10.2007 - 12.2009
- Utilized knowledge of digital strategies such as search engine marketing, brand directories and digital display ads to help drive demand
- Increased overall patient acquisition by 8% and patient conversion by 4.3% utilizing robust customer relationship program (CRM) including TV, Print & Digital Assets
- Managed $225MM Consumer Marketing budget
- Increased national TRX market share by 7% in 12 months utilizing patients to drive demand
- Increased patient acquisition in new patient segment by 5% through innovative multi-cultural program
- Identified issues, analyzed information and provided solutions to problems
Senior Marketing Manager Health Care Professional
Wyeth Pharmaceuticals
Collegeville, PA
06.2005 - 10.2007
- Established & managed overall business plan for ENBREL HCP team
- Responsible for building new Positioning statement for ENBREL
- Increased sales by ~23% over 2 years through developing marketing campaign based on refined Positioning
- Refined collaboration skills by working in multi-billion dollar co-promotion
- Innovated "Commercial Excellence" project to ensure alignment between Sales & Marketing teams
Associate Director Marketing
Wyeth Pharmaceuticals
Collegeville, PA
06.2003 - 05.2005
- Conceived and executed a new discipline focused on aligning Sales & Marketing functions
- Accountable for producing & presenting campaign diagnostic report which assessed the effectiveness of marketing/sales campaigns
District Sales Manager
Wyeth Pharmaceuticals
New York, NY
11.2000 - 06.2003
- Managed & developed team of 10 specialty reps
- Created & implemented refined sales strategy driving 22% increase in district sales
Education
Bachelor of Science - Political Science,
University of The State of New York
Albany, NY 09.1988 - 06.1993
Skills
Strategic Planning
undefinedTimeline
Owner & Marketing Consultant
Velocity Marketing
10.2015 - Current
Senior Director & Brand Lead US/Global Marketing
Regeneron Pharmaceuticals Inc
03.2013 - 05.2015
Director of US & Global Marketing
Pfizer, Wyeth Pharmaceuticals
12.2009 - 02.2013
Senior Marketing Manager Consumer/Patient
Wyeth Pharmaceuticals
10.2007 - 12.2009
Senior Marketing Manager Health Care Professional
Wyeth Pharmaceuticals
06.2005 - 10.2007
Associate Director Marketing
Wyeth Pharmaceuticals
06.2003 - 05.2005
District Sales Manager
Wyeth Pharmaceuticals
11.2000 - 06.2003
Bachelor of Science - Political Science,
University of The State of New York
09.1988 - 06.1993
Professional Development
- Certification in Google Digital Marketing
- Completed 5 day course in Creative Leadership
- Marketing Lectures for local Chamber of Commerce & Master Networks Corp.
- Marketing Advisor for Alignable.com 2015-2017
- LinkedIn Advisory Board 2016-2018
Professional Development
- Certification in Google Digital Marketing (10 Hrs Pending)
- Completed 5 day "Creative Leadership" program at CCL, San Diego California
- Certified in Responsible Business Communication, Corporate Compliance & Handling HR Issues
- Advisor for Alignable.com
- Advisory Board LinkedIn 2016-2019
Professional Development
- Certification in Google Digital Marketing (10 Hrs Pending)
- Completed 5 day "Creative Leadership" program at CCL, San Diego California
- Certified in Responsible Business Communication, Corporate Compliance & Handling HR Issues
- Advisor for Alignable.com
- Advisory Board LinkedIn 2016-2019
Professional Development
Certification in Google Digital Marketing
Marketing Lectures for the Chamber of Commerce
Marketing Lectures for Master Networks Corp.
Marketing Advisor for Alignable.com
LinkedIn Advisory Board Member 2016-2020
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