Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brandi Bekken

Wyoming,MI

Summary

Strategic Analyst versed in business practices and internal controls. Methodical about completing comprehensive reviews and proactive in recommending optimal changes. Articulate in communicating with personnel across business levels.

Overview

6
6
years of professional experience

Work History

Senior Business Analyst

DealerOn
11.2023 - Current
  • Lead business analysis initiatives, collaborating with stakeholders to define project scope, objectives, and deliverables.
  • Conduct comprehensive analysis of business processes, systems, and data to identify areas for improvement and optimization.
  • Develop and implement strategies to streamline workflows, reduce costs, and enhance operational efficiency.
  • Utilize advanced data analytics techniques to extract meaningful insights from large datasets and drive data-driven decision-making.
  • Design and maintain key performance indicators (KPIs) to track project progress and measure success against organizational goals.
  • Prepare and present detailed reports, dashboards, and presentations to communicate findings, recommendations, and project updates to stakeholders at all levels.
  • Manage data analysts, fostering a culture of continuous learning and professional development.

Support Business Analyst

DealerOn
05.2022 - 11.2023
  • Conducted extensive, fact-based research to advise VP and Senior Directors on critical business decisions.
  • Conducted thorough analysis of business processes and systems to identify inefficiencies and areas for optimization.
  • Utilized data analysis techniques to extract meaningful insights and provide actionable recommendations to enhance decision-making.
  • Created comprehensive reports and interactive dashboards to effectively convey crucial business intelligence insights
  • Organized, classified, and stored data in designated groups and datasets to ensure accessibility and clarity.
  • Implemented monitoring, forecasting, and scheduling protocols to optimize operational efficiency.
  • Contributed to the creation of foundational business and technical requirement documents.

Manager of Customer Success

DealerOn
09.2019 - 05.2022
  • Lead, mentored, and developed a team of Customer Success Managers, providing guidance, support, and coaching to drive performance and professional growth.
  • Defined and tracked key performance indicators (KPIs) to measure the success and effectiveness of the customer success team.
  • Analyzed data and insights to identify trends, opportunities, and areas for improvement, and implemented strategies to optimize team performance and customer outcomes.
  • Created and maintained training and onboarding processes, including ongoing training for existing staff.
  • Developed and executed account plans to drive retention, expansion, and renewal opportunities.
  • Built strong relationships with key stakeholders within customer organizations, serving as a trusted advisor and advocate.
  • Proactively engaged with customers to understand their goals, challenges, and requirements, and identify opportunities to add value and drive adoption.
  • Prepared executive reports using operational, output and revenue data.

Lead Customer Success Manger/Customer Success Manager

DealerOn
05.2018 - 09.2019
  • Mentored and coached Customer Success Managers (CSM).
  • Managed multiple accounts simultaneously, tracking the status of each project, and updating all stakeholders across accounts that compile of various OEM customers.
  • Provided monthly product reporting (MPR) and optimization recommendations to improve all aspects of the customers' websites.
  • Provided high-level technical and product support.
  • Assisted leadership in driving customer retention and identifying business growth opportunities.

Education

Coursework Towards BA - History

Ferris State University
Big Rapids, MI

Certification - Essential Analytics Skills

Michigan State University
East Lansing, MI
06.2021

Certification - Dealership Operations

Northwood University
Midland, MI
04.2019

Skills

  • Excel
  • Salesforce
  • Jira
  • Sharepoint
  • Google Analytics
  • Power Automate
  • Requirements Gathering
  • Data Analysis Expertise
  • KPI Tracking

Timeline

Senior Business Analyst

DealerOn
11.2023 - Current

Support Business Analyst

DealerOn
05.2022 - 11.2023

Manager of Customer Success

DealerOn
09.2019 - 05.2022

Lead Customer Success Manger/Customer Success Manager

DealerOn
05.2018 - 09.2019

Coursework Towards BA - History

Ferris State University

Certification - Essential Analytics Skills

Michigan State University

Certification - Dealership Operations

Northwood University

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Brandi Bekken