Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
Work History
Director of Admissions
Park Manor Of Quail Valley
09.2022 - Current
Oversaw budget management for the admissions department, utilizing resources effectively while maintaining fiscal responsibility.
Increased enrollment rates by developing and implementing strategic marketing initiatives.
Collaborated with marketing teams to create compelling promotional materials that showcased the unique qualities of the facility.
Streamlined the admissions process for efficiency, resulting in faster response times for prospective residents.
Served as a liaison between prospective families and referral sources throughout the admissions process, facilitating seamless communication among all parties involved.
Coordinated patient discharge planning and follow-up care.
Collaborated with marketing team to develop successful marketing strategies.
Provided sales and marketing support through knowledge of targeted marketing and strategic sales.
Marketing Liaison
St. Dominic Village
10.2021 - 09.2022
Project management liaison and contract manager for process improvement and patient satisfaction for insurance.
Completed in-depth reviews of market conditions and customer preferences.
Identified appropriate marketing channels and target customers for campaigns.
Developed campaigns and specific marketing strategies for clients.
Planned marketing initiatives and leveraged referral networks to promote business development.
Updated customer database and generated lists and counts for direct marketing projects.
Onboarded new team members and coached personnel in marketing tasks.
Maintained high level of understanding of industry standards and trends.
Developed insights on marketing campaigns to assess performance against goals.
Director of Admissions
St. Dominic Village
02.2021 - 10.2021
Created spreadsheets for referral tracking and data analysis to improve patient and vendor experience.
Performed document filing, bookkeeping and faxing for busy student admissions office.
Confirmed all insurance benefits met standards of admissions as dictated by policy.
Assisted in patient admission process based on federal and state laws.
Oversaw inpatient and outpatient functions.
Completed preliminary paperwork for incoming and outgoing patients.
Devised strategies to reduce expenses, modernize operations and revamp procedures to improve institution operations.
Consulted with government regulatory and licensing agencies to verify institutional conformance with applicable standards.
Maintained confidentiality of patient finances, records and health statuses.
Modified, updated and processed existing policies.
Verified client information by analyzing existing evidence on file.
Notified insurance agents and accounting departments of policy cancellations and changes.
Admissions Director
Grace Care Center-Katy
08.2019 - 01.2021
Communicated back to nurses and therapists regarding patient performance and condition.
Communicated with health and community partners to expedite services for new and existing customers.
Processed patient admission and discharge documentation.
Followed exact procedures for handling transfers and other releases of medical records.
Communicated effectively with staff, patients and insurance companies by email and telephone.
Handled high-volume data entry of demographics, disease etiology and extent and associated procedures or treatments.
Assisted in patient admission process based on federal and state laws.
Confirmed all insurance benefits met standards of admissions as dictated by policy.
Oversaw inpatient and outpatient functions.
Collected, sorted and reviewed marketing information and produced timely corporate reports.
Performed document filing, bookkeeping and faxing for busy student admissions office.
Hospice Care Consultant
Hospice Plus
02.2019 - 08.2019
Planned marketing initiatives and leveraged referral networks to promote business development.
Completed in-depth reviews of market conditions and customer preferences.
Collected, sorted and reviewed marketing information and produced timely corporate reports.
Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Hospice Volunteer Coordinator
Hospice Plus
03.2018 - 02.2019
Developed volunteer policies and procedures, codes of conduct and volunteer standards.
Oversaw training and mentoring of up to 10 new team members each quarter.
Enhanced patient care by coordinating and training hospice volunteers effectively.
Established partnerships with relevant agencies to expand available resources for patients and families under hospice care.
Reviewed work prepared by volunteers and represented volunteers at weekly meetings.
Recruited and trained new volunteers on volunteer program goals and objectives.
Boosted volunteer retention rates through regular communication, recognition events, and opportunities for growth.
Education
Master Of Business Administration - Human Resources Management
University of Phoenix
Tempe, AZ
08.2007 - 05.2009
Bachelor Of Arts For Teaching - Education
University of Louisiana At Lafayette
Lafayette, LA
08.2000 - 05.2005
Timeline
Director of Admissions
Park Manor Of Quail Valley
09.2022 - Current
Marketing Liaison
St. Dominic Village
10.2021 - 09.2022
Director of Admissions
St. Dominic Village
02.2021 - 10.2021
Admissions Director
Grace Care Center-Katy
08.2019 - 01.2021
Hospice Care Consultant
Hospice Plus
02.2019 - 08.2019
Hospice Volunteer Coordinator
Hospice Plus
03.2018 - 02.2019
Master Of Business Administration - Human Resources Management
Special Education Instructional Aide at Walnut Valley Unified School District-Quail Summit ElementarySpecial Education Instructional Aide at Walnut Valley Unified School District-Quail Summit Elementary